We are yet again, due to our continued expansion, recruiting. This time we are looking for a sales executive to join our proactive sales team.

Ideally we are looking for someone who has experience in the search engine marketing field but we would be prepared to train from the ground up if the right candidate presented them self.

If you are currently working in sales and and are looking for a new challenge then please send in a copy of your CV with a covering letter detailing why you would make a great asset to the team.

For more details please have a look at our search engine marketing jobs page.

Do you know how many people leave your site as soon as they arrive? Do you know where these visitors came from? If the answer is no, then you had better sign up for a Google Analytics account immediately.

The bounce rate can be found on the dashboard in Google Analytics and quickly provides you with a snapshot of the user’s first impression of your website.

If they found your site relevant to their search they will stay and explore your site further. This lets you know that the user found your site relevant and as a result your bounce rate will be low. However, if the page the visitor arrived at was not relevant and they left your site without visiting any other page, then you would expect to see a high bounce rate. Remember the landing page may not always be your homepage.

Your bounce rate has a relationship with your conversion rate so if you are able to lower your bounce rate and become more relevant to user’s searches then you could see in an increase in the number of sales and leads.

Use the reports within Google Analytics to identify individual pages which have a high bounce rate so you are able to improve landing pages and spot traffic sources which are delivering unqualified visitors.

Carehome Selection are a well established company who help patients and their families choose the right care home; the information they provide helps people to make an informed decision with regards to their choice of home.

We are delighted to announce we have been appointed as Carehome Selection’s professional search engine marketing partner; and we are very much looking forward to working with them on this project.

Rupert Murdoch’s News Corporation announced yesterday that their social networking site, MySpace, will not hit its annual revenue target of $1 billion, falling short by some 10%.

Revenue in the third quarter fell from $233 million in the preceding 3 months to $210 million.

As discussed in this blog previously, there is certainly a place for marketing in the social networking sites but are they really the best place to find buyers desperate to buy your product or service?

Will Murdoch offload MySpace if it’s not the cash cow it first seemed? Now, who’s got money to burn?

“Phone call, Mr. Gates..”

Impact today welcomes new search engine marketing specialist Colin to the team.

Colin brings with him over 2 Years experience within the search engine marketing industry and will be specialising in creating and maintaining clients Pay Per Click (PPC) campaigns across a number of different search platforms.

Colin previously worked with accessibility market leaders Nomensa so he brings a wealth of knowledge regarding the subject of website usability and accessibility.

Digg.com is a Social Media website that allows you to share articles, videos and images with others.

What most people don’t know is that Digg is also an excellent tool for getting your pages found quickly. Did you know that Digs submissions can be indexed and ranked by search engines within hours? This is ideal if you’re looking to get your site noticed straight away for topical related content or if you’re running a marketing campaign. You don’t even need your submission to have a high Digg rating. Most submissions can be indexed with simply one Digg and sometimes in hours.

Submitting your targeted page couldn’t be easier. Once you have opened your Digg account, simply “Submit New”, enter the URL of the page your wishing to drive visitors too, choose the media type, add a brief description and your done.

Being able to gain almost instant exposure for a subject you would otherwise have to wait to be ranked for opens up endless opportunities and could drive traffic to your site that you would have otherwise missed out on.

Omega Wire Limited are a wire manufacturer; with a modern manufacturing facility based in Dudley, West Midlands. They wish to raise the profile of the company website through the introduction of a professionally managed Search Engine Optimisation (SEO) campaign; in order to increase to volume of relevant web based enquires they receive.

We  are delighted to announce that we have been appointed as Omega Wire Limited’s professional search marketing partner; and we are very much looking forward to working with them on this SEO project.

A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.

This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.

Read more: www.iabuk.net

No real surprise there, but do you know by just how much Google is dominating the UK Internet landscape? Well, according to those well respected Analysts at Hitwise, the search behemoth now accounts for over one third of all Internet traffic in the UK through it’s major properties, e.g. Google.co.uk, Google.com, YouTube, Blogger etc., (Google delivers over a third of all UK traffic).

The co.uk and .com versions of the search engine even account for an amazing 87.7% of all UK searches. Putting this into context, in third place you’ll find Yahoo with just 2.85%.

The Hitwise article goes on to explore the impact of Google’s dominance considering the fact that Google will allow non-trademark owners to bid on trademarked terms within the UK from the 5th May 2008. In other words, from the beginning of next month, you will not be able to stop third parties bidding on your trademarked terms. Given the dominance of Google, this will have a major effect on many UK businesses. When compared to the US market where this is already the case, Hitwise estimate a potential drop of just under 8% in terms of traffic once competitors and affiliates are able to bid on trademarked terms, such as brands.

We’re in! The move was successful and we have now moved from our managed Regus offices in Whiteley, Fareham to our new premises in Park Gate, Southampton.

It has been a long slog to get all of the cat5 cabling, phone systems, servers and techie bits installed in time to enable a smooth move in but it couldn’t have gone better. We are now up and running without a minutes downtime so it’s business as usual.

So make sure you update your contact addresses for us (telephone numbers stay the same) and if you’re in the area why not pop in for a chat and say hi?