Microsoft search engine Bing has revealed that it is partnering itself with MSN and NBC Universal during the upcoming Winter Olympics to off people enhanced coverage of the sporting event when they search for content.
The world’s biggest social media site, Facebook, are to dump Microsoft adCenter as they prepare to launch their own advertising platform. But with the original deal not running out until 2011, full worldwide Bing integration appears to have been the real deal sweetener.
Evidently the Facebook site is a lucrative place for any advertiser to show their products and is equally effective in delivering money to the host – Microsoft. However, in something of a surprise move, Facebook have ended their agreement with the technology giant to manage their advertising system in-house.
With a year left in the contract, clearly Microsoft will seek something in return and it appears as though it may come in the form of Bing being integrated into Facebook as the default search engine, worldwide. Obviously the exact nature of the agreement is still largely under wraps, but it appears that Bing could be set for a huge promotional push, starting off with 350 million+ Facebook users.
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As Pay per Click (PPC) advertising becomes increasingly important, we look at why it is important that you choose a PPC management company who are qualified to manage your online marketing budget.
Online advertising is now one of the most popular ways to gain exposure for your site, company and the promotions you offer. It is unlike any other form of marketing, relying solely on a Pay per Click basis, which means that your adverts need impact and they need to be shown for the most appropriate keywords. More…
Retailers may soon see other parts of Europe catch up with the level of online spending that is being seen in the UK, according to one industry commentator.
The collaboration between social networking site Facebook and Microsoft search engine Bing is to be extended over the coming months, according to a representative from the latter company.
Firms should be as honest as possible when they engage with their customers on the internet and using social media is an effective medium for doing this, an industry source has asserted.
Some call Google a monopoly, others one of the most innovative companies in the online technologies sector pushing forward the progress of the Internet. The one thing that can’t be argued though is that it is the most popular website in the world, and with it, the most used search engine. So is their dominance having a negative effect on the Internet?
Google as a company and an entity has grown so rapidly in such a (relatively) short period of time. Today, as it has been for some years in truth, the company name is the byword for online search. We don’t simply look for information, products and services any more, we ‘Google them’.
Their encroachment into the day-to-day language has helped the brand grow and the search engine develop. With an 80% share of the lucrative search market, as well as developing their own operating system, Internet browser and mobile phone amongst many other things, Google have gradually expanded their influence and gone far beyond the parameters of their original business. So the big question is, has this growth had a positive or negative effect on the Internet?
The launch of several new electronic devices looks set to boost the influence of the internet on retail, one industry expert has asserted.
Retail stores in Vancouver should use the Winter Games as an opportunity to connect with international consumers and develop leads for the future, according to one industry source.
Consumers are altering the way they book holidays and choosing to carry out transactions online rather than in high street travel agents, according to new research.
Marketers should fine-tune their keywords to get the most out of online advertising campaigns, according to a Yahoo! representative.
As Social Media continues to expand and lure in vast volumes of Internet traffic, where does its fustier, slower (methodical if you will) and more derided website marketing compadre, SEO, now fit in?
Search Engine Optimisation has been saddled with a reputation for being something of a shadowy practice; online alchemy, created to appease the search engine gods. The thing is though, it works. Better still, it continues to work to this day.
Social Media has emerged from the Friends Reunited Petri dish and exploded into a full-grown living organism, consuming everything in its path; or, at least, nearly everything. Facebook has experienced the most meteoric of rises, propelled by the slipstream of fading stars like MySpace, it has slipped seamlessly into the top 3 sites in the world (2nd by some metrics, 3rd in others) and gained itself over 350 million users.
Thanks to Facebook, along with Twitter, YouTube and a whole multitude of bookmarking cohorts, Social Media has got the world communicating in real-time. This free network of conversations has engulfed the Internet and opened the door of opportunity to marketers. Inevitably, when something huge comes to dominate an entity as the Internet, something has to make way; but is that thing SEO?
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A recent advance by Google may make searches in Arabic more effective, as it attempts to recognise when a spelling mistake has been entered.
Advertisers look set to increase the amount of their marketing budget that they allocate to digital mediums, such as the internet and mobile devices.
Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.
The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.
With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.
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