SEO Blog

Impact Media have been appointed by Genesis Estate Management (’GEM’) to set-up and manage their Pay Per Click (PPC) campaign.

GEM specialises in the letting and management of property on behalf of private and corporate landlord investors with property portfolios.

In order to ensure a high ROI a well optimised and cost effective PPC campaign is vital to acheive the desired results. We are looking forward to working with GEM on this project.

Day 2 of Lucy’s career with Impact Media and she’s already won her first game of table football, albeit it was only against Andy.

Winning 3-1 she immediately showed her sympathetic side by fetching the distraught SEO specialist a tissue to wipe his tears. This was after she first chalked up the score. Nice one Lucy

Quitmasters UK is owned and run by Diana Pedersson, an Internationally acclaimed NLP practitioner from Sweden who is certified by the American Board of Hypnotherapy – one of the largest governing bodies for hypnotherapy in the world.

Quitmasters UK use NLP and Hypnotherapy techniques to help clients in many areas from people who want to stop smoking to people who want to overcome phobias.

We will be managing Quitmasters UK Pay Per Click (PPC) campaign to ensure it is both cost effective and provides the best possible ROI. We look forward to working on this project.

We are delighted to announce we will be working with Infotel Solutions Ltd.  Infotel book accommodation, conferences and travel worldwide, and have chosen Impact Media promote their website using natural Search Engine Optimisation (SEO). We are looking forward to working with Infotel on this project.

Impact are pleased to announce the arrival of our newest team member Lucy.

Lucy has joined Impact Media with six years online marketing experience covering a variety of different aspects including natural search and pay-per-click advertising across the main search engines.

Previously managing a leading UK affiliate website Lucy also has extensive knowledge of affiliate marketing and the challenges facing businesses in the online environment.

Reviewing sites to help improve consumer loyalty and working with clients across a number of different sectors including finance, retail and travel has ensured a high level of account management.

Impact Media have produced a quick tutorial for Web Design magazine based around link building to share a few tips on how it can be done.

This is the second time we have been featured in the magazine and Impact will continue to provide content when required to help others in their online marketing ventures.

Be sure to pick up your copy!

Online Advertising will grow by 85% between 2006 and 2009 according to figures from ZenithOptimedia.

It is becoming clear that businesses in the UK are recognising the benefits associated with marketing their websites on the internet. This is not limited to big businesses either even smaller businesses are getting on board.

Linus Gregoriadis of e-consultancy told DirectTrafficMedia that local search is becoming ever more popular with small and medium-sized businesses and providing them with new and expansive opportunities to advertise their products.

The Property Foundation is a specialist provider of new-build apartments and houses from leading developers across the UK and continental Europe. We will be working with them to promote their extensive range of properties through a professionally managed PPC campaign.

Professional software developer ChristianSteven Software have employed the services of Impact Media to manage their Pay Per Click campaign and to promote their range of software products. We look forward to working with them on the project and improving their ROI.

In a recent press release by comScore, it was announced that for August 2007, there were 61 billion searches performed.

These searches came from 750 million people over the age of 15 who account for 95 percent of the global Internet population.

To further demonstrate Google’s importance, they accounted for 37.1 billion of these searches with their nearest rival, Yahoo, posting 8.5 billion.

If you’re interested in finding out how your business can tap into some of these searches, you should request our free search engine optimisation report.

According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.

The survey goes on to suggest that this figure could reach £2.75 billion by the end of 2007.

Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising.

57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.

With Christmas fast approaching and the demand for “Personalised Corporate Christmas Cards” at its peak, Good Tidings Cards have engaged the services of Impact Media to manage their PPC campaign. To make the most of the seasonal opportunity a well optimised PPC campaign is required to yield the highest possible ROI.

Online currency exchange site Hello Currency have engaged the services of Impact Media to manage there Google AdWords Pay Per Click Campaign, we look forward to working with them on this project and to providing some great results.

If you manage your own Google AdWords campaign you probably already appreciate the value to your business of using Pay per Click (PPC) advertising to promote your site online.

What may be less clear however, is why you should consider using an AdWords professional to optimise and manage your campaign. Although Google have created a fantastic way to quickly start advertising online, it’s simplicity is actually one of the biggest dangers! It is so easy to set-up an account, create a campaign, shove in a few random words and phrases, add your advert and away you go…

Days, or weeks, later you review your budget and find that your money has been spent but you’ve not had the level of sales or enquiries that you’d hoped for. It’s all in the detail!

At Impact Media, we’ve helped many of our clients save money, increase conversions or both.

There are countless ways a professional can help you squeeze more out of your PPC campaign:

• Perform split testing to optimise ad copy
• Carry out extensive keyword research to identify overlooked opportunities
• Make use of negative keywords to prevent your ads being shown for undesirable searches
• Optimise landing pages to improve conversions
• and more besides…

As an AdWords Qualified Company, we’re proud of the fact that our clients only stay with us because they want to, not because they have to, i.e. we do not tie anyone into a long term contract. If engaged to work on optimising an AdWords account, we treat it as if it’s our own. We’re not concerned with simply spending more of your budget by employing reckless bidding strategies. Our aim is to ensure that your return on investment improves so that you can focus on running your business.

If you’re a UK company that appreciates the benefits of getting more targeted visitors to your site by using paid search, why not get in touch with us to see if we can help? Better still, request a free Pay per Click assessment and we’ll get one of our AdWords Professionals right on it!