SEO Blog

PI Connect are a specialist Professional Indemnity Broker; they were established from a management buy out of a Lloyd’s Broker’s subsidiary PI Division in 1997.

They have now positioned themselves as the leading UK broker for Accountants PI, arranging more than 2,500 policies in the last 12 months.

We will be working with PI Connect to implement a Professional Search Engine Optimisation (SEO) campaign; PI Connect know the value that Online Marketing can bring and know that they need to raise the profile of the business across the top search engines natural/organic rankings.

We are looking forward to working with PI Connect on this project.

Telecoms World are an independent telecommunications company; they are the UK’s leading supplier of inbound call solutions.

We have been appointed by Telecoms World to provide a Link Building campaign; the strategy will include a combination of Directory Linking as well as monthly Article Creation and Manual Submission.

We are looking forward to working with Telecoms World on this project.

We are pleased to announce we have been appointed as Simply Mirror TV’s professional search marketing partner.

Simply Mirror TV specialise in Mirror TV’s and that’s it, they also offer customised Mirror TV’s in unusual shapes with bespoke frames.

We will be running Simply Mirror TV’s Pay Per Click (PPC) campaign via Google AdWords to ensure it is both cost effective and efficient from the outset, providing the best possible return on investment.

We are very much looking forward to working with Simply Mirror TV on their PPC project.

Google are well known for their technical innovations and when it comes to pay per click (PPC), their AdWords advertising system is the clear market leader.

However, they’re not perfect and recently seemed to have dropped the ball when it comes to using Broad Match. This is the most common type of matching used when you create an AdWords campaign with the others being Phrase Match and Exact Match.

In very simple terms, Broad Match previously meant that if you entered a keyphrase, e.g. England Football Team, those three words could appear in any order and still display your advert. For example, someone entering the search term, “What is the best football team in England?” could have displayed your ad.

In short, Broad Match has always given most exposures but not always relevant. To combat this, we add a large dose of Negative Keywords.

Now though, Google are developing their algorithms to enable synonym replacement on words. Carrying this example on, it may be that the system thinks ‘English‘ is a good swap for ‘England‘ and ‘teams‘ for ‘team‘ so someone searching for “English football teams” could display your ad. Not too bad? What about “England Rugby Team“?

Although this is a very frivolous example, last week we saw in our own campaign that we had paid for the click “John Lewis Website“. This had come from the broad term Website Marketing Company. Go figure!

The point here is that we’re seeing a lot of totally unrelated searches coming through and if you’re running your own AdWords campaign and have it full of broad terms, you may want to start running regular Search Query reports and scanning a critical eye over the search queries column. Go on, run one today… you may be in for a bit of a surprise!

More AdWords Tips…

Stormseal Roofing (Nationwide) Ltd specialise in industrial and commercial roofing refurbishment, carrying out all disciplines within the industry, including sheeting and cladding, felting, utilising fully trained operatives.

Most of the contracts being secured are either on a repeat basis for regular customers, recommendations from existing contacts, or direct marketing to secure new clients. From the start Stormseal Roofing knew they wanted to expand their activities Nationally, and now have many large companies using their services on a regular basis up and down the UK.

Stormseal Roofing know the value that Online Marketing can bring to their marketing communications; it will give them global exposure within their chosen market 365 days a year.  By not taking full advantage of the internet they are missing out on valuable business opportunities, and loosing out to their competitors.

We have been appointed by Stormseal Roofing to implement a professionally managed Search Engine Optimisation (SEO) Campaign to maximise their visibility to potential clients across the top search engines natural/organic rankings.

We are very much looking forward to working with Stormseal Roofing on this SEO project.

If you were tuned into Sky news tonight you would have seen Impact Media’s MD Ben Norman talking live with Martin Stanford. In this live broadcast Ben and Martin discussed the latest on-line news including the recent news about Google’s “I’m Feeling Lucky” button and MSN’s relationship with Harry Potter.

Everyone knows that Google is making money like there’s no tomorrow but could the search giant be losing $110 million a year by having the “I’m Feeling Lucky” button next to the “Google Search” button?

That’s the claim in featured in a post on the Valleywag site.

Of course, Google aren’t saying how much this feature is really costing them but what is clear is that every time a search “feels lucky” they bypass the search results page and therefore miss the company’s sponsored adverts. It is estimated that as many as 1% of searches could be made this way ‘though that number is disputed in the many comments below the post.

Whatever it’s costing Google, the company will hardly be worried as profits continue to soar, just like the company’s many privately owned airplanes!

Fans of Harry Potter can now win a chance to appear in the next film, Harry Potter and the Half-Blood Prince.

In a tie-up between the Warner Brothers, the film’s producers and Microsoft UK, the software giant has now created a Harry Potter Microsite on its popular MSN network.

The competition launched 23rd November and runs until the 20th December. One lucky winner of the online quiz will get an opportunity to appear in Harry’s next movie.

This initiative is yet another example of the important role digital media now plays in the marketing of products.

Seapets website and superstores offer over ten thousand aquatic and pet products, having been established for over 30 years they have one of the largest ranges of brand leading products available online in the UK today. 

The market share for online has grown to 14.7% for the first half of 2007, up from 10.5% for the first half of 2006 (Source: IAB Online Adspend Study conducted in partnership with PricewaterhouseCoopers). With over 55% of all online purchases originating from ‘search’ Seapets realise the importance and value of online advertising to their marketing communications. 

We have been appointed by Seapets to implement a professional Search Engine Optimisation (SEO) campaign; SEO will maximise Seapets online visibility to potential customers across the top search engines natural/organic rankings.  

Search Engine Optimisation, when managed correctly, will only source highly targeted traffic from the search engines giving Seapets much higher conversion rates and providing a fantastic return on investment. 

We are very much looking forward to building a good business relationship with Seapets and anticipate great success over the coming months.

John Bell is a Professional Keynote Speaker and has been been voted Best UK Conference Speaker of the year on four occasions.

John is also a Top selling author, Master of Education, Fellow and former Vice President of the Professional Speakers Association.

We have been appointed to implement a professional Search Engine Optimisation (SEO) campaign in order to improve the websites natural search engine rankings; this will source targeted traffic from the search engines and generate an increased number of enquiries & bookings.

We look forward to working on this SEO project.

At Impact Media we pride ourselves in helping our clients increase the return on their Internet marketing investment.

Of course there are many ways we accomplish this but even if you have no plans to out-source your pay per click to a professional agency, there are still plenty of things that you could (should) be doing in order to help yourself and reduce the wasted clicks, aka cost, going though your AdWords account.

One of the most powerful, yet under-utilised, techniques to use is that of negative keywords. A negative keyword, what on earth is that? Well, simply put it’s a word or phrase that when used will prevent your advert from showing if used in conjunction with another word or phrase that appears in your campaign.

For example, let’s say you sell blue widgets and you’re using a combination of match types to get the maximum exposure for this product. However, your keyword research has thrown up that there is a lot of searches for ‘used blue widgets‘. In this example, you would add the word ‘used‘ as a negative.

Although important with both broad and phrase matches, with Google’s synonym replacement on broad matches, it is imperative that anybody running an AdWords campaign has performed thorough keyword research to identify as many negatives as possible. Failure to do so will mean a poorly performing campaign costing far more than it need.

NTS supply a wide range of catering equipment to the hospitiality industry. One of their specialist fields is commercial refridgeration where they have over 15 years of experience.  They not only supply the equipment but offer an install service and repair all types of commercial refrigeration equipment as well.

We have been appointed to grow the online side of the business through the use of Search Engine Optimisation (SEO), we will be optimising the NTS website to appear higher in the top search engines natural/organic listings for their most profitable keywords.

This will generate an abundance of targeted traffic, increase sales and maximise ROI.

We look forward to working with NTS on this SEO project.

New Forest Living offer Holiday Cottages for rent in the New Forest, they want to increase their Brand exposure and build a strong, long lasting online presence.

In order to achieve this a professionally managed Search Engine Optimisation (SEO) campaign will ensure results are achieved ethically, positioning New Forest Living where they need to be across the top search engines natural listings.

We look forward to working with New Forest Living on this SEO project.

Online adult & lingerie shopping site Bedtime Secrets have engaged the professional services of Impact Media to manage their Pay Per Click (PPC) campaign.

A professionally managed campaign will ensure a high ROI as we will cut costs and improve conversions by only sourcing highly targeted traffic.

We are looking forward to working with Bedtime Secrets on this PPC project.

Property Buyers are a property company based in the Northeast of England that specialise in the quick purchase of homes for cash.

We have been appointed to maximise Property Buyers online visibility through a professionally managed Search Engine Optimisation (SEO) campaign.

We look forward to working with Property Buyers on this SEO project.

Pegasus Elite provide exclusive chauffeur driven cars as well as having a fleet of self drive cars.

 We have been appointed by Pegasus Elite to provide them with a professionally managed Pay Per Click (PPC) campaign so that they achieve the best possible ROI from their online marketing.

We look forward to working with Pegasus on this Pay Per Click (PPC) project.

Just Canon is a subsidiary of Freehand Limited which has been a specialist Canon Imaging reseller for over fifteen years. They are an independent reseller of Canon products and their store is dedicated exclusively to Canon products (plus a few non-Canon accessories).

We are providing a combined strategy of Search Engine Optimisation (SEO) and Pay Per Click (PPC) for Just Canon to give them a broad visibilty to potential customers and to maximise their ROI.

 We are looking forward to working with Just Canon on this project.

If you were tuned in to BBC Radio Solent this morning you would have heard Impact’s MD Ben Norman Live on the morning talk show.

Ben was asked to take part in a discussion on social networking to discuss the benefits, disadvantages and its impact on society.

The discussion was based on the news that a new social networking site Saga Zone has recently been launched for the over 50s.