Search Engine Marketing Blog

At Impact Media we pride ourselves in helping our clients increase the return on their Internet marketing investment.

Of course there are many ways we accomplish this but even if you have no plans to out-source your pay per click management to a professional agency, there are still plenty of things that you could (should) be doing in order to help yourself and reduce the wasted clicks, aka cost, going though your AdWords account.

One of the most powerful, yet under-utilised, techniques to use is that of negative keywords. A negative keyword, what on earth is that? Well, simply put it’s a word or phrase that when used will prevent your advert from showing if used in conjunction with another word or phrase that appears in your campaign.

For example, let’s say you sell blue widgets and you’re using a combination of match types to get the maximum exposure for this product. However, your keyword research has thrown up that there is a lot of searches for ‘used blue widgets‘. In this example, you would add the word ‘used‘ as a negative.

Although important with both broad and phrase matches, with Google’s synonym replacement on broad matches, it is imperative that anybody running an AdWords campaign has performed thorough keyword research to identify as many negatives as possible. Failure to do so will mean a poorly performing campaign costing far more than it need.

NTS supply a wide range of catering equipment to the hospitiality industry. One of their specialist fields is commercial refridgeration where they have over 15 years of experience.  They not only supply the equipment but offer an install service and repair all types of commercial refrigeration equipment as well.

We have been appointed to grow the online side of the business through the use of Search Engine Optimisation (SEO), we will be optimising the NTS website to appear higher in the top search engines natural/organic listings for their most profitable keywords.

This will generate an abundance of targeted traffic, increase sales and maximise ROI.

We look forward to working with NTS on this SEO project.

New Forest Living offer Holiday Cottages for rent in the New Forest, they want to increase their Brand exposure and build a strong, long lasting online presence.

In order to achieve this a professionally managed Search Engine Optimisation (SEO) campaign will ensure results are achieved ethically, positioning New Forest Living where they need to be across the top search engines natural listings.

We look forward to working with New Forest Living on this SEO project.

Online adult & lingerie shopping site Bedtime Secrets have engaged the professional services of Impact Media to manage their Pay Per Click (PPC) campaign.

A professionally managed campaign will ensure a high ROI as we will cut costs and improve conversions by only sourcing highly targeted traffic.

We are looking forward to working with Bedtime Secrets on this PPC project.

Property Buyers are a property company based in the Northeast of England that specialise in the quick purchase of homes for cash.

We have been appointed to maximise Property Buyers online visibility through a professionally managed Search Engine Optimisation (SEO) campaign.

We look forward to working with Property Buyers on this SEO project.

Pegasus Elite provide exclusive chauffeur driven cars as well as having a fleet of self drive cars.

 We have been appointed by Pegasus Elite to provide them with a professionally managed Pay Per Click (PPC) campaign so that they achieve the best possible ROI from their online marketing.

We look forward to working with Pegasus on this Pay Per Click (PPC) project.

Just Canon is a subsidiary of Freehand Limited which has been a specialist Canon Imaging reseller for over fifteen years. They are an independent reseller of Canon products and their store is dedicated exclusively to Canon products (plus a few non-Canon accessories).

We are providing a combined strategy of Search Engine Optimisation (SEO) and Pay Per Click (PPC) for Just Canon to give them a broad visibilty to potential customers and to maximise their ROI.

 We are looking forward to working with Just Canon on this project.

If you were tuned in to BBC Radio Solent this morning you would have heard Impact’s MD Ben Norman Live on the morning talk show.

Ben was asked to take part in a discussion on social networking to discuss the benefits, disadvantages and its impact on society.

The discussion was based on the news that a new social networking site Saga Zone has recently been launched for the over 50s.