Search Engine Marketing Blog

Those clever people at seomoz.org are running a survey for search marketers trying to gain as much data as they can from the SEO community.

It would be great to get some more UK involvement, so if you’re a UK SEO Company, why not take 20 minutes to contribute to this survey?

Just follow this link: The SEOmoz SEO Industry Survey

We are delighted to announce we have been appointed as Iconnyx Ltd’s Professional Search Marketing Partner.

We are very much looking forward to working with Iconnyx Ltd on this project and to building a lasting business relationship.

When it comes to tracking and analysing statistics for a website, you will find that most web hosts will provide some kind of statistical package as part of your hosting arrangement.

However, these vary in quality and very often only give a superficial level of detail. If you’re a small business and serious with your Internet marketing efforts, be it search engine optimisation or pay per click, then you will want (need) to have a professional analytics package. There are many solutions out there, such as the brilliant Clicktracks Analyzer, but these solutions are often out of the reach for many small business owners.

So what to do? Well, at Impact Media we always recommend our search marketing clients use Google Analytics. Despite being totally free, this is no lightweight solution. Once you set-up your Analytics account, you’ll be provided some code that you simply add to every page of your site. From this point on, your site will be tracked, and not just for Google. You’ll be able to see stats for total visitors, for all search engines as well as direct traffic and pay per click. In particular, if you’re using Google AdWords, you’ll benefit from enhanced reporting capabilities.

From a single account you can manage multiple sites and even share data with other users. Reports can be exported and your data can be ’sliced and diced’ in many different ways.

All in all, Google has provided individuals and businesses of all sizes, a great way to get the most out of their website statistics and we definitely recommend it!

We are delighted to announce that we have been appointed by Rebel Office Supplies to professionally manage their Pay Per Click (PPC) campaign.

Rebel operate within a competitive online market, and know that having a well optimised and efficient campaign will maximise their ROI.

PPC is very fast paced environment and in order to stay ahead of the competition constant monitoring and monthly management is essential; that’s where Google AdWords Qualified Company Impact Media come in!

We are very much looking forward to working with Rebel Office Supplies on this project and to building a lasting business relationship.

Due to the continued success of the ChristianSteven Software Pay Per Click (PPC) Campaign we are delighted to announce we have now been appointed to manage ChristianSteven’s Search Engine Optimisation (SEO).

We anticipate further success over the coming months as we continue to build a lasting business relationship with ChristianSteven Software.

We are pleased to announce that we have been appointed by Made on Earth Ltd to manage their Search Engine Optimisation (SEO) campaign.

Made on Earth Ltd are a leading supplier of teak and weave garden furniture aswell as accessories. They specialise in sourcing high quality products that can be produced and used with the minimum negative effect on the environment; and have Forest Stewardship Council accreditation.

We will be implementing a professional SEO strategy for their site www.ethicalgarden.co.uk in order to improve their online visibility across all of the major Search Engines natural/organic listings.

We are very much looking forward to working with Made on Earch Ltd on this SEO project.

Impact Media are pleased to announce that we will be exhibiting at Business South 2008 being hosted at the new St. Mary’s Stadium, Southampton across the 5th and 6th of March.

This exhibition is aimed at UK businesses and every company there could potentially help your business do more, faster and easier so it is well worth a few hours out of the office.

Our team will be on hand to explain a bit more about how Impact Media work and how we can help businesses to do be more effective with the search engines. The world of Internet marketing can look a bit daunting but with the correct guide it can be a clear and painless process that helps you increase targeted visitors to your website and, in doing so, generate valuable new business.

We will be running a competition across the 2 day event where one lucky business will win a FREE Search Engine Optimisation (SEO) Service. We will be talking to lots of people and giving them all the option to take advantage of our free website analysis reports and everyone that does will be entered into our draw. A winner will then be drawn out after the event and they will win the prize worth over £1000.

If you are based in the South of England and can make it down to Southampton it would be great to see you there and spend some time discussing your current campaigns, ideas, fears and plans.

We are delighted to announce that we have been appointed by Tyres2u.co.uk to manage their Search Engine Optimisation (SEO) campaign.

Tyres2u know the value that professional, effective Search Engine Optimisation (SEO) will add to their overall marketing communications; giving them increased visibility across all the major Search Engines within their target market.

We are looking forward to working with Tyres2u on this SEO project.

In a recent article published by eMarketer (Online to Pass TV Ad Spend in UK), they have completed an excellent review of a forecast by Group M that predicts UK Internet Advertising will exceed that spent on Television advertising by 2009.

If this is true, it would make the UK the first country to see spend on online advertising overtake that spent on TV.

This is not the only forecast that has predicted the UK to be leading the pack when it comes to Internet advertising with the IAB publishing a similar forecast in October 2006.

Overall, Group M forecasts 2008 online advertising spend to be £3.4 billion with 65% coming from search.

For any business looking to market their products or services online effective Search Engine Optimisation (SEO) is essential; being well positioned on the top Search Engines will generate a large amount of highly targeted highly converting traffic.

SEO can be complex with a large number of variables affecting your websites rankings across the top search engines natural/organic results pages. Businesses are often unaware of exactly what factors are holding their site back, and what work needs to be implemented in order to achieve the desired rankings.

This is why we came up with a Free Search Engine Optimisation (SEO) Report; we not only analyse your site and tell you whats wrong and what work needs to be done; but we also provide a personalised quote based on your individual requirements.

Your free SEO report will tell you:

• If there are coding problems with your website
• If your technology is up to date
• If you are targeting the correct keywords
• If your Meta is setup correctly
• If your Alt Tags are optimised correctly
• If you are making your website accessible enough
• If you are building enough quality back-links
• How much our professional service will cost

We do this as every business is different and has different requirements; for example some online markets are much more competitive than others and require a different strategy in order to succeed.

If you are looking for a Professional Search Engine Optimisation (SEO) Company and would like more information on our service; contact us today on 0845 375 1756 for your Free Search Engine Optimisation (SEO) Report.