Search Engine Marketing Blog

At Impact Media, we’re a Google Qualified company and everyone in the team who work on client accounts are Qualified Individuals.

So what? How could that make a difference to your AdWords campaign and, perhaps more importantly, your company profits?

Well, we’re independent of Google and work solely for our clients. Equally, our clients are never tied in to a long term contract so if we don’t add value, they are free to walk away.

Our process is very simple. Once we receive your induction form and have a thorough understanding of your priorities, we review your site and, if applicable, existing campaigns. We then perform comprehensive keyword research to identify both new opportunities and also irrelevant phrases to ensure your online marketing budget isn’t blown on wasted clicks.

We then set about constructing a highly effective campaign with multiple Ad Groups. We make sure that each Ad Group is tightly themed and targeted towards the most appropriate area of your site.

If conversion tracking isn’t in place, we will work with you to implement this so that you’ll be able to see which keywords are delivering sales.

Month by month, we will perform reviews of your site, running reports, performing new research and optimising adverts.

Our entire focus is all about driving your conversions up without simply resorting to throwing more money at waste of time clicks. Refinement is the key!

Hopefully, this has given you an insight into why we believe using a UK Google AdWords Professional could be one of the best investments you could make for your business. If you’d like to know more, request our free Pay per Click report.

Teleflorist are one of the UK’s leading online florists; offering flowers by award winning designers as well as many other gift products.

Being well positioned across the major Search Engines natural results pages is essential for Teleflorist; in order to maximise their visibility within their target market and increase conversions.

We are delighted to be working with Teleflorist as their professional Search Marketing partner, and we anticipate great success over the coming months.

It comes around fast and we are here again! Impact Media is two today.

The time goes so fast but we have come along way in the last two years from a small startup company to one of the south’s leading search engine marketing companies.

Why have we done so well? We are search marketing specialists. We don’t do web design, hosting or email marketing; we specialise purely in search engine optimisation and managed pay per click. Because of this we can devote all of our time to staying at the top of our game and ensuring that our clients achieve great results from their search marketing campaigns.

So, Happy Birthday to us and thank you to all of our clients who have helped us get this far!

UK Discount Sales Limited are an ambitious company looking to develope their website; and become one of the UK’s top suppliers of Audio & Visual equipment and accessories.

Pay Per Click advertising is going to play in big part in their overall marketing mix; so ongoing PPC Management is essential to ensure maximum return on investment.

We are very much looking forward to working with UK Discount Sales Limited on this PPC project.

The Green Room create Contemporary Gardens; they offer a professional service from design work right through to construction and maintenance.

We are pleased to announce we have been appointed as The Green Room’s professional Search Marketing Partner, We are looking forward to working with The Green Room and anticipate some great results over the coming months.

We all know that one-way links from authority web sites are essential if your link building efforts are to be successful; and at Impact Media we definately know our stuff when it comes to Link Building.

We are delighted to announce that Software Testing Company NMQA have engaged our professional Link Building services to raise the profile of their website.

We are very much looking forward to working on this project.

Trading4u Ltd are a leading consignment resource for clients who require their items sold efficiently, hassle free and at the optimum price.

These are exiting times for Trading4u Ltd as they also plan to enter into several new markets during 2008 including sourcing, importation and transport.

We have been engaged to professionally manage Trading4u Ltd’s Pay Per Click (PPC) campaign to ensure their budget is utilised effectively; maximising their return on investment.

We are looking forward to working with Trading4u Ltd and anticipate great success over the coming months with their campaign.

Online flooring distributor completelyflooring.co.uk have engaged Impact Media for Link Campaign Management; this project will increase the volume of quality one-way links coming into their website.

Backlinks are one of the main criteria used by the UK’s major Search Engine’s to determine a sites Search Engine position; there are futher benefits too such as increased brand exposure and higher page rank.

We are very much looking forward to working with completelyflooring on this Link Building project.

We are pleased to announce that we have been appointed to professionally manage Job Vacancy Guide.com Ltd’s Pay Per Click (PPC) campaign.

Job Vacancy Guide.com Ltd know that by having Pay Per Click experts take care of the monthly management of there campaign they will maximise their return on investment.

We are very much looking forward to working on this PPC project.

When it comes to Social Media, Web 2.0 or whatever it’s called, there’s a lot of companies trying to find a way to cash in on the trend of connecting with people (known or unknown) online and finding happiness in having so many friends…

Anywhere there’s a gathering of people, there’s sure to be advertisers wanting to unlock some cash from these social groups but how effective is it?

At this point I should declare that at Impact Media, we are performing a full evaluation of the Social Media space but do not currently offer professional services in this area.

Aaron Wall has recently published a great article - The Inconvenient Truth About Social Media Marketing - which basically suggests this area does not monetise. Of course, others would beg to differ and, looking at some of the multi-million dollar tie ups between major software companies, search engines and the current darlings of social media, you’d have to believe that there is gold in them there hills!

Purely from a marketing perspective, I guess my advice to anyone looking at investing in this marketplace right now, is to tread carefully and ensure that you take small steps and carry out tests just as you would any other Internet marketing platform. If you’re a business looking to sell more products or services, I would also ensure that you’ve fully exploited the more orthodox search marketing efforts, e.g. search engine optimisation and pay per click before moving into Social Media.

Meanwhile, I’m off to buy myself a white elephant