Health Connection were established in 1997 and specialise in the supply of top quality, value-for-money, health products.
We are delighted to announce that we have been selected to manage the companies Pay Per Click (PPC) activity, and look forward to working with them on this project.
Douglas Software specialise in software and hardware products for the photographer, they came to us requiring professional Pay Per Click (PPC) Management.
Pay Per Click (PPC) Advertising is going to form an integral part of the companies overall marketing strategy, so selecting a professional, Google AdWords Qualified Company to manage the campaign was a must.
We are delighted to have signed a contract with Douglas Software, and look forward to working with them on this Pay Per Click (PPC) project.
The Segrave Club is a shared access supercar club based in Knightsbridge, looking to generate more new business from their website.
We will be working with The Segrave Club to implement a professional Search Engine Optimisation (SEO) campaign, and to manage the companies Pay Per Click (PPC) account.
We are delighted to have been selected as The Segrave Club’s Search Engine Marketing (SEM) partner, and look forward to working with them on this project.
The browser of choice for many, Firefox, is set for a major upgrade soon and Mozilla are attempting to set a new Guinness World Record for most downloads in a day.
Firefox 3 is set to be released on the 17th June. Why not join in the fun and help set a download record? Let’s just hope they’ve got the systems in place for this attempt.
If World records aren’t your thing, why not do it for yourself and enjoy a superior browsing experience? You know it makes sense!
actnow is led by Cornwall Enterprise and funded by the EU, it is a non-profit partnership that aims to promote economic development in Cornwall and the Isles of Scilly through the use of broadband and ICT.
We are delighted to have been selected to work with Cornwall Enterprise on their search engine marketing campaign, and look forward to building a good working relationship over the coming months.
If you have a new website, or plan on getting one, you need to be realistic with your expectations if you plan on using Search Engine Optimisation (SEO) as part of your online marketing strategy.
If you’ve decided that you would like to move into new market or take your ‘bricks and mortar’ business online, you need to evaluate the current search landscape in terms of who your online competition truly are.
Whilst we perform full competitor analysis for our search engine marketing clients, you can perform some high-level research yourself that should help clarify the size of your task. You may even be in for a pleasant surprise!
Once you’ve established what keywords you’d like to go after (remember, be realistic with this!), you should perform a search for these phrases in the major search engines. Make a note of who’s in the top 10.
Once you’ve got your list, perform research into how old these sites are; more specifically, the age of the domain. (TIP: If planning a new site, is there a suitable aged domain for sale in the marketplace?).
Next, go to your search engine of choice and see how many pages your competitors have indexed. Just enter “site:www.example.com”.
Finally, go to Yahoo Site Explorer, enter a URL and then select the ‘Inlinks’ option with Show Inlinks set to ‘Except from this domain’ to get an idea of the link popularity of your competitor’s site.
In an earlier post, I outlined how with search engine marketing, you need to be careful what you measure, but knowing what you are going after in the first instance is just as important.
Armed with this information, you should be in a much better position with your SEO evaluation and have a clearer understanding of the size of your task.
Leave Comment » As a UK Search Engine Marketing Company, we provide our clients with regular reports and updates on how their SEO campaign is progressing. Part of our client reporting includes information on where their keywords are in the major search engines. This is almost a given but it should not be the only measurement of success, nor even the most important aspect.
If you are planning your own search engine optimisation campaign, you really need to focus on your keyword research and understand which phrases are going to bring in the most relevant visitors to your site. It is often the case that a site owner will go after a ‘vanity phrase’ which is often a single word, highly competitive and, even if you were to get a top spot, would not necessarily bring in the ‘right type’ of visitor.
You should try and understand what phrases are more likely to bring in prospects for what you offer rather than the glory of getting hundreds of worthless visits to your site. Quality, not quantity!
We always recommend that you use a good quality analytics package. There are many in the market but, for most site owners, Google Analytics is more than sufficient. Once you have your account set-up and have implemented the code to start tracking visits, you will be able to uncover valuable data about your site’s traffic and will be able to make informed decisions about how well your search engine marketing campaign is performing. For example, you will be able to set up funnels to see how visitors progress through your site and (ouch!), what point they leave.
You will be able to determine your bounce rate* by keywords and see very clearly where you may have rankings that are not adding value or your site needs improving to convert those visitors.
It’s only natural to want your site as high up the rankings as possible but relevance is key.
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If you’re a UK business wanting to get more from your online marketing, you should review our Search Engine Optimisation Services.
1 Comment » Apart from being a dreadful word, canonicalisation is an important factor for Webmasters and site owners to consider. Basically, it refers to picking the URL that you want for your primary URL and re-directing the ‘other versions’ to it.
Let’s say you have:
Although you would imagine they’re all the same, technically they are different. Potentially, a web server could show a different profile, e.g. links and content, for each of these scenarios.
Try to get into the habit of being consistent with your internal links.
More importantly, go to your web server and set-up a permanent (301) re-direct from the other versions of your domain to the URL format you have selected for your primary.
The search engines are getting better at resolving this issue and Google Webmaster Tools allows you to set a preferred domain. However, you shouldn’t rely on this and instead use a 301 re-direct to ensure that you control which view of your domain you’d like the world to see.
Leave Comment » VMI Consultancy are a specialist company providing high level consultancy around the IT infrastructure, specifically the virtualisation of servers and desktops as well as the Disaster Recovery of mission critical servers and applications.
VMI know the value that an effective search engine marketing (SEM) campaign will add to their overall marketing communications, so selecting the right agency to run the campaign was imperative.
We are delighted to announce we have been selected by VMI to manage both their natural search strategy and run the companies Pay Per Click (PPC) campaign.
Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
As people are using newer browsers like Firefox, they are utilising more of the useful extensions and privacy options, one of which is an option where you can choose not to run JavaScript.
Now the big problem with this is that if you use a program such as Google Analytics that rely on JavaScript tracking codes to track visitors to your website, visitors with JavaScript disabled will not be tracked.
The way to cross reference this is to regularly check your analytics data against your websites log files and that way you will be able to see just how many visitors are invisible to your analytics account.
Leave Comment » 
