SEO Blog

University of Cambridge International Examinations (CIE) is the world’s largest provider of international qualifications for 14–19 year olds. They are part of the University of Cambridge and a not-for-profit organisation.

CIE’s website is the number one source of information for prospective and existing customers, therefore it is essential that the site is highly visible across the major search engines within their target market.

We are delighted to have been selected as the University of Cambridge International Examinations (CIE) professional Search Engine Marketing (SEM) partner, and look forward to building a lasting business relationship over the coming months.

Corporate Coach Group provides training courses to businesses who require leadership and management training, the company wish to raise their online visibility.

We are delighted to announce that we have been appointed to manage their Pay per Click campaign, and we anticipate great success in the forthcoming months.

Browser usage statistics for the month of June again make interesting reading. Microsoft Internet Explorer again is losing market share while both Firefox and Safari continue to be on the increase according to NetApplications.com.

Browser Usage Statistics for June 2008:

For a full breakdown and more in-depth analysis visit Market Share

If your website is an online shop selling products to consumers then it is probably easier to measure the success compared to a site promoting a brand.

Every website should have a purpose and be a tool which provides value to a business and you shouldn’t just have a site because all of your competitors have one. Your website should make up part of the marketing strategy and if it isn’t fulfilling its role then review the site to find out why people aren’t buying or not contacting you as a result.

Google Analytics is a great way to measure the success of your website and set benchmarks. A direct measure like the volume of sales or leads enables you to reach a conclusion easier. But if your website is there to endorse your brand then this can sometimes be harder to measure.

By using the data provided by Google Analytics you are able to calculate the sites’ brand engagement by analysing the search terms and direct visits to your site. This can help to measure the impact of offline marketing activities and your brands’ presence amongst your users.

So make sure that you have Google Analytics on your site and start measuring your site’s success!

Mozilla has succeeded and achieved a new world record for the most number of downloads in a day. In total there were officially 8,002,530 downloads of Firefox 3.0 in the twenty-four hour period.

Features of the new version of this web browser include:

• A smart location bar which over time can adapt to your preferences.
• Password manager remembers different site’s passwords.
• Improved performance which allows you view web pages faster.

If you haven’t yet downloaded your new version of Firefox 3.0 why not do it now!

It’s long been known that you shouldn’t build sites in Flash if Search Engine Optimisation is your thing. Now though, Google and Adobe engineers seem to be getting together and developing ways for Googlebot to being able to follow links contained within Flash.

The blog post “Experimental Proof. Google Can Index Links in Flash” from Guava details a recent experiment they’ve conducted that demonstrates this is now a fact of life.

Clearly, it also raises some issues with the potential for unscrupulous webmasters to bury links within the depths of a flash movie. Presumably, those very bright people at Google will already have thought of that though and already be on the case…

Definitely one to keep an eye on!