SEO Blog

When you’re writing copy for your website, you need to ensure that it’s SEO or Search Engine Optimisation friendly. Here are ten things to remember:

1. Write for your Reader
One of biggest mistakes people make with SEO Friendly Web Copy is trying to please the Search Engines at the cost of alienating the human visitors to their website. So your web copy should be written specifically to target your intended reader. This means imagining the site from the perspective of someone coming to it for the first time.

2. Clean Code
In order to get the most SEO value out of your website, your code needs to be crisp and clean. That means writing code that is well organised, well structured and correctly formatted. This will help your website’s relationship with the Search Engines stay friendly.

3. Use Images to Support the Main Message
A picture is worth a thousand words they say. But that doesn’t mean you should clutter your pages with unnecessary pictures. Find just the right images to support the main message of your website and each of its pages. Remember, Search Engines cannot read pictures, but your human visitors can really be persuaded by good quality, professional looking images.

4. Externalise Scripts
When using complex scripts such as Java, you can make your pages easier to read by placing the JavaScript into External Files. This will make them easier to read by Search Engines. If you must use JavaScript on your pages, consider placing it at the bottom of the page so that the Search Engines read your content first.

5. Keywords
Research your Keywords carefully, choose 2 or 3 priority Keywords and work them naturally into your web copy. There’s no point stuffing the pages with Keywords, as both the Search Engines and human visitors will find your pages of little value. Your copy needs to naturally feature your Keyword selections at the right density without losing its flow.

6. Use Headers
Your headers need to feature your keywords and your brand/company name. Search Engines often crawl this information first, so important decisions as to the relevance of your site are made at this point. Spend considerable time choosing the right copy for these Headers.

7. Copy Length
Keep your copy above 250 words if you wish to ensure that there’s enough space to get your message across without making the Keywords jar. Don’t waffle on to thousands of words; just keep your copy informative but to the point. People don’t read drivel and they won’t engage with reams and reams of text.

8. Benefits not Features
Describe the benefits that your product, service or company have to your potential customer or client. People don’t buy features, they want to know ‘What’s in it for me? When a prospective buyer reaches the point where they feel that your product or service would really benefit them, they will then consider buying.

9. Paragraphs
Keep your web copy to small bite sized paragraphs. Don’t give the reader too much work to do, web readers are lazier by nature and like to skip through to the important parts.

10. Proof Reading
Many people are so happy to have filled up their website with great copy that they forget to go back and proof read it. Silly mistakes make you and your comGpany seem thoughtless and unprofessional!

We hope this helps but if you’d rather spend your time managing your business, please review our search engine optimisation services page to see if we can be of assistance.

We’re pleased to announce that due to our continued expansion, we have been joined by two new Search Specialists.

We welcome Tim Tavender and Samantha Noble (Sam) to Impact Media and hope that they settle in to their new roles within our search team.

Both will be looking after clients with SEO and Google AdWords PPC management and we’re sure that they will enhance our professional services and help our clients achieve more from their search engine marketing campaigns.

City Store are in the process of developing a new company website and require effective natural SEO in order to maximise their online exposure.

We are very pleased to have been selected to work alongside City Store’s Web Developers to implement their natural search strategy during the initial site build and we look forward to delivering results over the forthcoming months.

Please visit our Search Engine Optimisation (SEO) page to find out more about our professional services.

KOREC provides single source supply for advanced GPS solutions to the Construction, Surveying and GIS Mapping Industries and is Trimble’s largest distributor worldwide.

After some hard fought negotiations pitching against some tough competition, we are delighted that KOREC have selected Impact Media to manage their natural search strategy for the UK and Ireland and look forward to building a strong partnership.

To find out more about our natural search services please visit our SEO Services page.

VitalGB work with companies in the area of conflict resolution and vital conversations, helping identify and integrate specific mindsets that enable employees and management to consistently access key behaviours and skills crucial to the achievement of the specific organisations goals.

We are delighted to have been appointed to work alongside VitalGB as their natural Search Engine Optimisation (SEO) partner, and very much look forward to building a long term business relationship based on results.

If you would like to find out more about how we can improve your natural search strategy please visit our Search Engine Optimisation Services page.

JSW Cars Ltd specialise in sourcing and supplying prestige and performance cars from the UK to Ireland.  As part of their marketing campaign they wish to improve their natural search engine rankings through an effective Search Optimisation (SEO) campaign.

We are delighted to announce that we have been appointed as JSW Cars Search Engine Marketing partner, to professionally implement their Search Marketing strategy.

To find out more about how we can add value to your business please feel free to visit our Search Engine Optimisation (SEO) page.

Carla Daly create and sell Children’s Wall Art and wish to improve their natural search engine rankings through an effective Search Engine Optimisation (SEO) campaign.

We are very pleased to have been selected to implement and manage the natural search strategy for Carla Daly and very much look forward to working with them on this project.

To find out more about our services please visit our Search Engine Optimisation page.

Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.

I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:

Is Yahoo’s proactive account ‘optimization’ legal?

To become an authority in your niche means that you must exhibit credibility. On the Internet, credibility means demonstrating a reassuring presence, projecting yourself as a trusted authority that people can place their confidence in when looking for answers.

Most people use Search Engines to find answers to questions they have, or solutions to problems they’ve encountered. By becoming an authority in your particular niche, you can be the first person that people turn to, on and offline for help and advice. This can massively increase traffic to your website and make you the most trusted authority for your niche on the Internet.

So how do you become an authority?

Blogging
More than 12 million people in the UK read a blog each day. It’s a quick, simple way of disseminating your knowledge on the Internet with little or no cost. You can host your blog at one of the good free blogging websites such as Blogger or WordPress. Or you can add a WordPress blog to your own website and blog from there. Pick a daily topic and air your views, remember to naturally sprinkle in some powerful keywords and add keyword inspired content tags to your blog posts. Soon, others will link to your blog, disseminating your knowledge (crediting you) and spreading your authority for you without any effort on your part. See our blog marketing services page if you can see this fitting your business.

Guest Blogging
If your blogging is successful, you can ask, or be asked to guest blog on higher profile websites, this adds further credibility.

Optimised Forums
Contributing to forums that are Search Engine optimised is a great way to disseminate your niche expertise. People ask questions and look for solutions all the time on forums, you’ll quickly become known for the excellent, reliable solutions that you can provide and on the occasion that they need to buy a product or service, they’re much more likely to come to you.

Expert Articles
A tried and tested way to gain total authority in your niche is publishing free articles online. By becoming an expert article author on your own website and Google-friendly submission sites, you can help people across the world benefit from your expertise and grow your authority globally. At Impact Media, we have a range of article marketing services that provide an effective solution for anyone looking to use this strategy as part of their online marketing efforts.

Publish a Book or eBook
Authorship always creates authority in a subject area. If you’ve published a book on the subject of your niche, then people will place a huge amount of trust in you. A good second-best option is to release an eBook. eBooks are the perfect way to demonstrate your authority in your niche, and what’s more people can buy it directly from you website, so you can earn money from it.

Publish Press Releases about your Achievements
There are hundreds of free and paid press release-publishing services online. When you release a product, add a service or do anything newsworthy, release a Press Release about it.

Podcasts/Vidcasts
Whether it’s from your website or from iTunes, you can disseminate your expert knowledge through audio podcasts. Giving away knowledge is one of the best ways to gain trust and it’s even better accompanied by the sound of your own voice. Video Casts work similarly but increase the credibility because people get a chance to ‘meet’ you.

Combine all this with being top on Google, and you’ve got a powerful way to boost your business. Whilst you can use an SEO company such as Impact Media to help you with many of these activities, your results will be greatly improved if you actively contribute to your niche and develop authority.

Palicomp Limited specialise in building branded custom PC systems, and came to Impact Media with a goal to increase their online visibility within the major search engines natural rankings.

We are delighted to have been selected by Palicomp Limited to implement the companies natural search strategy, and look forward to building a lasting business relationship based on results.

To find out more about natural search please visit our Search Engine Optimisation Services page.

Missoma retail exclusive and innovative designer jewellery, specialising in 18ct gold vermeil jewellery with precious and semi-precious stones.

We are delighted to announce that we have been selected as Missoma’s Search Engine Marketing Agency, in order to improve the performance of the companies Paid Search (PPC) campaign.

To find out more about our expert service please visit our Pay Per Click Management page.

Forensic Software Limited specialises in developing, selling and supporting detection and protection software to ensure the appropriate use of IT resources by a community – whether it be within a commercial, public sector, educational or home environment.

We are delighted to announce that we have been appointed as Forensic Software’s Search Engine Marketing partner, to professionally implement their Search Marketing strategy.

To find out more about our range of Online Marketing services please visit our Search Engine Marketing Services page.

Intech Telecom Ltd have been providing communications solutions since 2001 and have established themselves as a market leader in the provision of SpliceCom, Toshiba, Siemens, and Avaya converged IP telephony products.

We are delighted to announce we have been appointed to manage the companies Link Building Campaign, and look forward to working with Intech Telecom as their professional Online Marketing Partner.

To find out more about our award winning services please visit our Link Building page.

Impact Media would like to wish everyone a happy New Year and we hope everyone had a relaxing and enjoyable Christmas break.

At Impact Media we are looking forward to an exciting and prosperous new year and are working hard to ensure all of our clients experience the same success.

If one of your New Years resolutions is to increase your online visibility then why not get in touch to see what we can do for your business?