Impact Media's SEO Blog

Online video sharing has revolutionised the way in which we interact with media. With free access to a worldwide audience, it has become a forum for every possible form of expression; from serious political messages to entertaining home movies.

Huge global events, such as the current swine flu outbreak, have helped raise the profile of social networking sites with video sharing capabilities, most notably YouTube. World leaders and health authority figures have been able to speak directly to millions of people in order to provide advice and information to halt a potential worldwide pandemic.

This kind of major news story being presented through an online forum highlights just how important sites like YouTube are in effectively communicating to a wider Internet savvy generation. So why not harness this same potential and use it for marketing purposes? The audience is constantly growing and the costs are extremely low, giving you the freedom to be creative and really help boost your site’s online presence.

Share your Corporate Video with the World

There are of course many ways to advertise your company and products, be it covert or otherwise. Video marketing can be as simple as a quick demonstration video to a full-blown advertisement, giving fantastic scope for creating a real brand identity and style. Multi-national companies may well integrate a successful television campaign with an equally popular online version, helping to create a brand buzz; Cadbury’s and T-Mobile would probably be two leading recent examples of this. However, we don’t all have the resources to achieve this.

Just as with site copy, any video marketing you choose to do should remain focussed on exactly what your Website actually offers. Whether embedded on your site or being distributed through an external source, the ultimate goal is to drive incoming traffic and get customers in who will turn hits into sales. So whilst your video’s purpose may be simply to inform, ultimately a video user-guide isn’t going to serve its purpose if no one actually invests in the product or service you offer.

Striking a balance between simply shouting ‘buy me’ repeatedly and offering a service that, while useful, doesn’t manage to convert clicks into anything meaningful isn’t always easy. Creativity and originality is often what we find ourselves looking for, albeit subconsciously. If you can entertain, create attention and keep costs low then you’ll be on to a surefire winner; however, the theory is always easier than the practice unfortunately.

Getting Creative with Video Marketing

Overcrowding your site and external social networking sources with low-quality video isn’t going to have the desired effect, no matter how well-intentioned. If consumers stumble across your advert on YouTube, just as with a search engine text advertisement, you need to ensure the content of your message reflects that of your site and vice versa. Obviously you can’t expect to secure the same blanket coverage of some of the more established advertisers and aforementioned political messages, but ensuring a good quality video with purpose and a message is great way to boost your online credibility.

To get the very best out of your Internet video campaign you may well want to consider investing in a little professional assistance. At Impact Media we offer fantastic online video marketing services suitable for companies of all sizes and from all backgrounds. Your corporate video will be submitted to the very best sources to ensure the optimum results, adding a fantastic audiovisual aspect to your online marketing strategy.

Save Those Memories specialise in Film and Tape Transfer to DVD, due to the recent success of the company they are introducing several new services over the forthcoming weeks including a full high definition (HD) service.

We are delighted to have been selected as the company’s Pay Per Click (PPC) Agency, to provide professional PPC Management Services in order to improve ROI through paid search.

To find out more about Pay Per Click Management please feel free to Contact Us for a quote.

In times of an economic slowdown we all have to find ways to economise. In business, advertising and marketing budgets are often one of the first things to be reduced; but is this a false economy?

In order to continue generating business we all need to constantly reach out to our target audience. Therefore, simply streamlining your advertising funds can ultimately restrict who uses, or is at least aware of, the products or services your company offers. For small businesses, finding a balance between advertising costs and potential customer income can be particularly difficult. Do you stick with convention and target an expensive magazine, newspaper, radio or even television campaign without visible results? Or are there alternatives that can get the same potential exposure, but without the upfront costs?

Visible Online Marketing Results

The Internet has revolutionised many areas of modern communication; however, rarely is this more evident than in marketing. With a strong online presence, any company, in any part of the world can achieve fantastic results, drawing on a diverse global audience. The traditional face of advertising has been changed forever, thanks primarily to search engine driven pay per click (PPC) platforms such as Google AdWords and Yahoo! Search Marketing.

Without having to risk any capital initially, your website can target keywords and phrases in adverts that you’ll only pay for when someone clicks on them. Therefore your site will suddenly gain universal exposure at a minimal cost, helping to drive in extra traffic and hopefully keep business flowing. With PPC advertising you set the parameters too. So you can create a strict daily budget and ensure that advertising costs never exceed your limitations.

Pay per click services can play an important role for small businesses on many levels. Not only are they a cost-effective way to advertise, but they’re also easy to monitor too. Google AdWords, as well as its MSN and Yahoo alternatives, offer tracking devices that clearly indicate how successful your PPC campaigns are performing. For example, if swathes of people are clicking on one advert but are not being converted into direct sales, then you can adjust the keywords or landing page to better suit customer requirements, or simply cancel that advert altogether.

Small Business Pay Per Click Services

It’s a very fluid process and can be adjusted as and when required without a long-term tie-in. The ability to change budgets, replace and edit key campaigns whilst also being able to chart successes, makes this one of the most versatile options available to businesses of all sizes; hence why PPC marketing is rapidly becoming a leading force in modern advertising strategies.

As with most aspects of business, proper management of PPC accounts is integral to their ultimate success. Researching your keywords and ensuring that you are targeting the best possible searches can ultimately determine whether a campaign is a glorious triumph or dismal failure. This can be time-consuming and confusing, particularly if you’re not altogether savvy with online marketing techniques.

At Impact Media we offer affordable pay per click management services to suit budgets and businesses of all sizes. So if you’re on the lookout for someone to handle your PPC campaign, get a no-strings quote from us and start turning hits into sales.

Internet marketing professionals and SEO copywriters are always discussing the importance of keywords; but what exactly are they and what can keywords do for your site?

A keyword by its very definition is simply an important term, phrase or, of course, word. Whenever you visit a high ranking website you can be sure that someone somewhere has been optimising the site for keywords throughout. As with any SEO technique, they are designed to coincide with, and even premeditate, what Internet users are searching for in search engines.

Keyword Optimised Site Copy

The frequency with which the keywords are used, obviously within reason, will ultimately help your site achieve a better ranking for particular phrases. Some keywords are clearly more popular than others, so an important part of any good strategy is picking up on special niches. In a crowded marketplace like the Internet you have to find ways to make yourself visible, which is where a watertight SEO strategy, backed up by keywords, is invaluable.

Depending on the size and content of your site, the keywords could range from just a few essential phrases to hundreds of individual terms. Ultimately they are a reflection of what your company offers; whether that’s something as simple as a single specialist product or a complex construction of various brands and categories all from a range of different fields. Driving traffic to a site is no simple task though, so ensuring each page is optimised with relevant wording and as much quality content as you can muster is absolutely essential.

Boost Website Search Engine Visibility

Whilst Internet copywriting is, or at least should be, a largely organic process, keywords help to give you added focus and ensure that your copy remains on target; both for your audience and search engine spiders. In the bad old days you could fill pages with impenetrable language offering a keyword density that was so baffling it rendered the text unreadable. Search engines such as Yahoo, MSN and Google have made huge strides in eliminating such sites from their rankings; they have instead given greater weight to those who offer copy that is relevant, regularly updated and offers genuine quality.

Therefore you need to avoid the temptation of endlessly repeating the same phrase in the misguided hope that it will convert to ranking domination. There’s a fine balance to tread and everyone has their own opinion of what density is acceptable these days. But as long as your keywords are used within a free-flowing and informative body copy and in a natural manner, you should be on to a winner. Including them in Header 1 (H1) tags, Meta tags and sub-headings (H2 tags) will also help to really optimise your site’s content.

Copy plays a large part in the success and failure of any site. Attempting to cut corners and doing it all yourself or outsourcing to the cheapest available supplier can invariably end in disaster. Impact Media offer a professional SEO copywriting service to suit businesses of all sizes, helping to provide quality copy that can really make a difference.

Northern College of Acupuncture are an educational charity dedicated to Chinese medicine and related subjects, they were founded in 1988 and are located in the centre of York.

We are delighted to announce that we have been appointed as the Northern College of Acupuncture’s Natural Search Engine Optimisation (SEO) specialist, in order to raise the online profile of the organisation.

If you would like more information on our services please visit our Search Engine Optimisation page.

During a recession, everyone has two objectives: save money and make more. Internet marketing is an effective way to achieve both objectives and here are 5 top tips for marketing during the recession:

1. Smart Spending

Experts at Harvard Business School conclude that spending on marketing and advertising is one of the best ways to beat the recession. But you must get the most for your money. Internet marketing has many advantages over traditional marketing, but the most obvious is the low pricing structures. Internet advertising and marketing are a fraction of the phenomenal sums charged by traditional marketing and advertising agencies.

2: Precision Targeting

Internet marketing helps you connect directly with your potential customers. This is a significant advantage during a recession. Instead of widespread blanket marketing (the expensive kind), you can target your market by the area they are in and precisely how they are choosing to word their searches for your products or services.

To ensure a smart spend, you can target your marketing to a geographic area and set a budget that you can afford. Once you’ve had time to analyse the results, you can make smarter spending decisions.

3. Measure It

To ensure the cost effectiveness, you must be able to measure the success of your marketing. This has traditionally been very difficult to gauge from a television advert or billboard. But online marketing is fully measurable. This means you can analyse how effective your various campaigns are and drop the ones costing you money but not delivering desired outcomes.

Google AdWords is one of the most effective marketing/advertising weapons in your contemporary marketing arsenal. It allows smart spending, precision targeting and measurable results.

4. Give It Away

You may have less money, but you still have another valuable resource, time. Marketing effectively during a recession means building credibility. This involves giving away your expertise for free.

If you sell “Red Widgets” and every time I’ve got a question about my current Red Widget, I find the solution on your website, then I’m much more likely to buy my next Red Widget from you when the time comes. Blogging and article writing are marketing activities that cost only time and build credibility, loyalty and a relationship with your potential clients that begins long before they make the decision to buy from you and continues long after they’ve given you their money.

5. Change Your Story

Your customer tells themselves a story when they consider buying your product. They imagine themselves using, and they tell themselves a story about the benefits that it will bring. Whether it’s new office equipment, a motorbike lift or a piece of software, they tell themselves stories.

But during a recession, the customer’s behaviour changes, the story changes and focuses on security and stability, but also a tiny sliver of hope that they can return to spending freely. When your customer’s story changes you must respond by changing the elements of your business that your customer uses to construct their story.

Even during these recessionary times, Impact Media’s search engine marketing services still offer a cost effective to promote your business online. Find out more and if you’d like a no-obligation proposal as to how we could help, contact us to get full details and a risk-free SEO analysis of your site.

No Marketing Manager can expect their company to survive these days without a comprehensive knowledge of Online Marketing. Whilst marketing on the Internet involves very similar principles, the means and methods are different and so we’ve produced this simple guide to introduce you to the basics of online marketing:

SEO

Search Engine Optimisation or SEO is a way of promoting your business online by optimizing your website and its content for the Search Engines like Google, MSN and Yahoo. The companies that rank highest for certain search terms or ‘keywords’ get the greatest number of visitors. Clearly, there is immense competition for certain keywords but legitimate SEO techniques can help you outreach your competitors. Part of the SEO process is developing a great number of inbound links, these are like tiny testimonials from other relevant websites and the Search Engines see this as a sign of your credibility and boost your rankings.

Paid Search (PPC)

Using Pay Per Click (PPC) ads, you can immediately begin advertising your products. But the important benefit of online advertising is that you are only marketing your goods or services to people that are looking for them! This vastly cuts your advertising budget immediately. What’s more, the response time from ad to sale is dramatically shortened, allowing you to see faster results.

Article Marketing/Press Releases

Article Marketing is a very cost effective way of getting people to visit your website. It means placing high quality, relevant, well written articles on your website or submitting them to the best article sites. Articles are keyword rich, which means they attract people searching for your product/services. Articles serve two further purposes. First, they build your credibility online by demonstrating your expertise. Second, they provide lots of the inbound links we wrote about above.

Press Releases are similar, they are keyword rich, they provide inbound links but they also raise online profile. Just like offline PRs, don’t release unless you think it’s newsworthy.

Email Marketing

Email marketing is often wrongly called ’spam’. A well-written and thoughtful email marketing campaign should be aimed only at people that want to receive your messages. Like articles, fill them with informative and relevant content and keep the sales pitch gentle. Build credibility and rapport by offering something of value. Sending thousands of these messages costs nothing, which means that you can afford to pay for a good copywriter to create your emails for you.

Social Media

It’s not a phase or a fad; Social Media Optimisation is the latest place to begin developing your online marketing. Facebook and BEBO allow ads, but better than this, you can give a face to your brand. Loyal customers can interact with you and offer direct feedback without the need for focus groups.

Blogging is a less formal way of article marketing and a great way to build a following. YouTube is a very popular way for people to communicate to thousands of people with a simple video. Releasing your ads on YouTube can cause them to spread across the world, so whilst you still pay production costs, your distribution costs rapidly shrink. Video Marketing is one of the latest and fastest growing sectors of the online marketing industry.

Blended Approach

As with any good marketing campaign, your approach must be a blend of off and online marketing strategies. Combining all of these different parts of the online marketing picture will allow you to develop a dominant position in this new marketplace.

Let’s try an exercise together. While you’re reading this article, bring up your website at the same time. The title of this article is ‘Would you buy from your own website?’. Now, this takes a little bit of objectivity, but look at your website’s front page.

What does the page say? Does it say professional, credible and reassuring? Or does it say ‘doesn’t really know how to use a computer’. When someone comes to your website for the first time, they need clear guidance as how to navigate through the content of your site. The importance of navigation cannot be stressed enough, these days with the plethora of choices available, sites that are difficult to navigate receive little attention; the user simply starts looking somewhere else.

One of the most heinous crimes against your own website is to make the visitor feel like they need to trawl through pages to get to what they want. One click! That’s how long it should take for the visitor to find themselves on a page that relates to what they came looking for. Just one click. Pick one of your products and see how easy it is to get from your front page to that product without any inside knowledge. Remember, it should take one click.

Ask yourself, if you were on the High Street and all the shops were selling the same thing, how would you decide which shop to buy from? That’s how you need to consider your own website, what will make it stand out from the hundreds, or thousands of other companies online offering the same thing. If you’ve thought this through, you’ll probably come up with some of the following:

• Ease of Use
• Credibility
• Wide Selection
• Affordable Prices
• Great Customer Service
• Contact Details Available
• Happy Customers (Testimonials)

The final and probably one of the most important questions to ask is ‘how easy, smooth and reassuring is your checkout process?’ People will get cold feet and have second thoughts if they don’t feel confident using your checkout process. If they feel you start to lose credibility, if they suddenly have to make a phone call or if they don’t believe that their payment card details are definitely going to be safe, they will simply click away from your website, with one click. Then your competitors will be enjoying the fruits of your labours because now the potential customer wants to buy, but is just looking for an alternative vendor that makes the entire ordering and payment process easy and reassuring. If your website doesn’t have an easy and reassuring payment procedure, you’ll likely lose business at the moment when they’re ready to part with their money.

So take a look at each aspect of your website from the first page when you strive to grab their attention, to the simple ease to finding the specific product or service they came looking for, the credibility of offering great advice and a way to contact a human being by email, or preferably by telephone. Lastly, does your website’s checkout procedure exude confidence, credibility and reassurance? If not, your competitors will be getting your business.

If you’d like an independent yet affordable review of your site, you could do a lot worse that try UserTesting.com. You receive video of someone using your site as well as a written summary.

Search engine optimisation (SEO) is one of the most important tools for businesses aiming to target customers on the Internet. It is part of an integrated package of Internet or online marketing activities that can massively increase the traffic to your website.

However, when most people design and build a website, SEO becomes an afterthought. When you have cold feet, putting your socks on over your shoes means you’re wearing shoes and socks, but something tells me it’s not the best way to do it.

Search engine optimisation and your online marketing strategies must be part of the initial planning of your website. Because too many people are willing to employ a web designer (many of whom have zero SEO knowledge) without fully understanding their marketing goals or the needs that their website will have. This means you can end up with a well designed website that isn’t fit for purpose.

It’s common for people to try to ignore the problem, to carry on and make small amendments as they go, but without ever making the most of their site. But let’s make one thing clear. Without effective SEO, you can kiss goodbye to your long-term success on the Internet, because you might be lucky now, but eventually, all of your competitors are going to get their SEO and online marketing in order and you will disappear so far down Google’s listings, no one will find your business.

Bringing in SEO experts before the design is the only way to do it, so that means discussing your business, its needs and marketing goals before the designer is even consulted. Your SEO experts should conduct their keyword research before any initial designs. Why? Because SEO should be wholly integrated in your site to get the most from it. And it’s a simple choice. Is your website just a big expensive billboard lost in the dusty wilderness of cyberspace. Or is it a way to increase revenue and build your business? The choice is yours, but SEO must not be an afterthought.

CMS systems help to create some very pretty websites; they’re easy to use and so people concentrate on the ease of creation, but so many of them are practically useless for marketing purposes, they become ineffective by not building SEO into the design.

So stop, before you spend time and money designing a website for your business that no one can find! Think it through. The way that potential customers find you is as important (if not more)as the aesthetic design of your site.

Most people just want to throw up a site because everyone else has one. But this ‘keeping up with the Jones and Co.’ mentality is what pushes people to build sites with no knowledge of how to get people to visit it. Imagine opening up a big restaurant in the middle of nowhere but failing to advertise your business or put up signs so that people could find you; that’s what putting the cart before the horse with SEO is like. SEO needs to come first if you want your business to succeed online.

If you’re planning a website and quite like the idea of people being able to find it, read more about our professional SEO services.

Google have recently announced the roll out of one line sitelinks.

Sitelinks have been around for quite sometime but, until now, have only ever appeared below the first search result for a given term. With the development of the new style – a single row – Google can now start showing sitelinks for multiple results.

Below is an example of a one link sitelink, albeit this is only showing for the first result:

Google One Line Sitelink Example

There can be a maximum of four sitelinks per listing and these will show just above the page URL. For website owners, Google hope this will result in more traffic and for searchers, they should gain quicker access to areas of a site that they may not have discovered.

Google’s Street View has been around since 2007, but was only recently launched in the United Kingdom. It is an extension of the Google Earth and Google Maps tools that allows users to have panoramic street level views of areas all across the country. Street View has been met with a mixture of wonder and suspicion, is it a fabulous and invaluable mapping tool, a bit of fun or an invasion of privacy with sinister purpose and potential?

Within only a few days, the UK version of Google Street View was attracting considerable criticism and condemnation. But were the villagers of Broughton in Buckinghamshire right to refuse one of the Google Street View cars access to their village? Surely it’s not really used to ‘facilitate crime’ or ‘invade privacy’ as they have expressed? It may be an overreaction; but Downing Street and the Police and Army in Northern Ireland have all demanded images removed from Street View.

Google Street View is breaking no laws; the face and car registration plate blurring technology has allowed Street View to be used by Google legally in the United Kingdom without having to comply with Data Protection law. Google defended its service by claiming that it is nothing more than what people see with their eyes every day. It also highlighted that it had created accessible ways of ‘flagging inappropriate or sensitive imagery for removal.’ It is difficult to see how a static view of anywhere could have too many criminal uses. But privacy activists counter-claim that the tool will eventually lead to someone losing their job, getting hurt or ending their marriage, and on that day, there will be no recourse against Google’s omni-present permission-less intrusion.

But Google don’t seem too concerned; there are many benefits to having a three dimensional aspect to their Street View web tool. Now if you are going somewhere unfamiliar, not only can you map out the route on Google Maps, but you can also look at the place that you are going to, before you go there.

Of course, there are many future business uses, someone trying to find your business will now not only be able to plan their route but also see what your business looks like before they arrive. Google have begun to integrate their search technology with Street View, so that businesses have a new way to advertise their services and market themselves online. Now someone searching for businesses in their local area will be able to see exactly where that business is, if they choose to shop with you online or visit you in person, they have a direct connection to your business, through the imagery. This also further enhances a company’s credibility because seeing the business is a good way to feel comfortable about buying from that business.

Inevitably, Google built this new toy at great expense for one reason, to further enhance their own business opportunities and whilst some people complain about it, the reality is that innovation is hardly ever welcome until we see a purpose for it ourselves. If it doesn’t serve a purpose, if it doesn’t make revenue for Google and for the companies that use Google to generate business, it will become obsolete. The more successful it becomes, the more carefully the world will have to pay attention to how it is used.

If you’re a Finance Director, you probably don’t think you have much to do with the online marketing of your company. However, online marketing is the answer to many Finance Director’s prayers during this time of economic trouble. Online marketing is a straightforward and effective way to immediately begin reducing costs and dramatically increasing profits.

Advertising
How much does it cost to put a 30 second advert on commercial television? In the UK, the average cost is £140,000. That’s for one advert that airs once. For that cost, you get blanket coverage of a particular broadcast region. But how many of those people seeing the ad would actually want to buy your product? And what if the people who would respond positively to that ad were at work or making a cup of tea during your commercial? With Online marketing, you can target your market directly.

Pay per Click
Using Pay Per Click (PPC) advertising, you pay only for those potential customers that actually click on your adverts. It’s competitive, so you bid to compete with other companies for the keywords in your ad. But with £140,000 and a professionally managed PPC campaign you could receive many more leads or sales due to the highly effective targeting of PPC. What’s more, the ads appear any time of the day or night and for whatever period you set. And there’s a certain commitment involved in clicking an ad that isn’t achieved through simply viewing a television commercial.

In the next two years, Internet advertising will take over from all other forms of traditional marketing. Why pay more and receive less?

SEO
Search Engine Optimisation (SEO) is another way to ensure that people looking for your product find it and spend their money with you and not the competition. The Internet is a competitive marketplace and with billions of pounds of consumer’s money at stake each year, getting a high placement on Google really matters. SEO is a specialist craft and requires an expert but again the cost is very little compared to other forms of traditional marketing.

People go to the Internet to find the things they want to buy. When your website comes up top on Google, you get most of the attention and most of the business. This is a very cheap alternative to traditional advertising and could save you tens, if not hundreds, of thousands of pounds.

Website
Your website is the new place to do business. The website is now your marketing pitch, your point of sale and your customer service centre. It’s your public face and it comes at the fraction of the cost of maintaining buildings, paying the wages and travel costs of a sales force, investing in tradeshows, printing expensive glossy brochures, engaging in costly direct marketing or cold calling campaigns. Your website is the greatest tool in reducing your costs and increasing your business.

Britain’s recession is causing many Finance Directors to force more and more cut backs. Businesses need to tighten their belts, even those that are currently in a growth period. As the Head of Finance, you have two choices, continue with these devastating cut backs, redundancies and wage freezes or make real savings by transforming your costly offline marketing into a cheaper, streamlined and dynamic revenue source.

With many suitors apparently lining up to buy Twitter, it seems only a matter of time before one of the “big guns” buys the Internet’s current hot property and finds a way to turn it into a digital billboard.

In the meantime, James Cox, a London-based entrepreneur, has agreed a deal with CNN to transfer ownership of the @CNNbrk Twitter account to them. Apparently, Cox only started this account as a way of getting breaking news stories direct to his mobile phone. Now, he’s created one of the most followed accounts on Twitter with almost a million followers. Rumours of him having the ability to turn water into wine have been denied.

Officially, it’s against the terms of Twitter to sell accounts and full details of how this deal was handled have not been released but it’ll certainly be interesting to see how many copycat accounts are created in the coming months.

It’s a trying time for UK companies; you can hardly switch on the TV or the radio without hearing about the economic downturn and the gloom of the recession. Business leaders are under great pressure to take stock of their financial situation and cut back wherever possible; every pound saved means less dependence on immediate new business.

However, there is a slight paradox; if companies are to survive the recession and emerge strong and competitive with a healthy market share, then they must continue to invest in their sales and marketing to get more orders.

The wise choice then, is to market your company in a way that provides the best return on your investment. Those companies that have an online presence have an immediate advantage, since online marketing represents the most cost effective and beneficial opportunity to make a healthy profit.

As online marketing goes, the most immediate benefits can be achieved through the use of Search Engine Optimisation (SEO) strategies to push your business to the top of search engine listings in your chosen market.

By investing in the right SEO consultant to collaborate with you, you can increase the number of potential clients that find you online, based on the key words and phrases they have searched for in the likes of Google and Yahoo.

You may have the best products and prices in your market, and the confidence to provide a better service than your competitors, but if people can’t find you near the top of the list, you won’t get the opportunity to win their business.

You don’t need to sell products and services directly online to get the benefit of Search Engine Optimisation. Since a good SEO strategy is multifaceted by using a mix of optimised web copy, site content and article writing there are many different methods to grab the potential customer’s attention.

Once your business has been noticed and given attention by the customer, you can use a variety of cost effect direct marketing techniques (such as e-mail marketing) to encourage them to place an order.

Along those lines, it’s also worth remembering that a good SEO approach cannot only win new clients, but also help develop existing ones. As any marketing manager knows, it’s more profitable to develop additional business from existing clients than to solely rely on new ones, and online marketing is a perfect tool to achieve those results.

As consumers in the private and commercial sector look to get the best value for money in their purchases, they will invariably increase their online buying habits in the search for a better deal. This is comforting news for a marketing manager who is looking towards a strong online marketing push to get results.

Search Engine Optimisation is regarded by Internet experts and business leaders as the most effective and efficient way to transform your online presence into orders. SEO is a high impact tactic, and most importantly in these tough times, offers an excellent return on your investment.

If you’re a business looking to maximise the return on your marketing investment, Impact Media can help with cost effective SEO services.

Labmate Online inform Scientists from the life and analytical sciences fields of established and innovative laboratory based products, this is achieved through both print and online formats.

We are delighted to have been appointed as Labmate Online’s Search Engine Optimisation (SEO) Company and look forward to building a lasting business relationship with the organisation.

Please visit our Search Engine Optimisation Services page to if you would like to read more about our area’s of expertise.