Copy is far from being a one size fits all solution. Depending on what your website is promoting or who you’re targeting the tone and wording can differ hugely.
Ecommerce is understandably one of the most competitive markets online. With so many stores offering the same or similar products and services, you have to be sure that yours stands out from the crowd. Pricing and other additional incentives can swing the balance in your favour; however, to really close the deal, copy can be your greatest marketing weapon.
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Can a Blog Improve my Site’s SEO?
Blogs have become a major part of the way we read and report news. With the real-time distribution of information, made possible by the spread of social media, bookmarking and improved search engine indexing, the sharing of information has become far easier and more popular.
A blog may not have much in the way of a direct boost for your website’s SEO; however it will help you tap into the lucrative stream of online users seeking news and services. By attracting visitors to your blog, you can then redirect them to the monetising areas of your site, thus boosting your overall traffic.
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Hamptons Furniture PLC are renowned for their hand crafted Solid Oak Furniture, the company came to Impact Media Ltd seeking expert Pay Per Click (PPC) Management in order to greatly improve the performance of their paid search campaign.
We are delighted to have been selected to manage the PPC campaign for Lawson Furniture and look forward to delivering a successful campaign over the coming months.
If you are interested in finding out more please visit our Pay Per Click page.
Social media has developed into an excellent online marketing tool for businesses and companies wishing to gain more visitors to their websites whilst building up their brand awareness.
It is a great way to focus on a specific target audience but there are certain rules you should adhere to when using social media if you want it to benefit your business.
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Mirage Banqueting & Hospitality Suites are a Wedding Venue in Birmingham, looking to raise their online visibility by using a professional Search Engine Optimisation (SEO) Company.
We are delighted to have been appointed by them as their expert SEO partner and look forward to delivering a successful campaign.
To find out more please visit our SEO Services page.
Local Search Marketing is becoming more and more important to online businesses these days. It’s also the fastest growing search option at the moment and so it’s important that your company is ranking well for localised searches.
An important place to start is Google Maps.
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One of the advantages of Pay Per Click advertising on Bing is the age and gender demographic targeting.
The Microsoft adCenter has collected data overtime from various sources to create this targeting feature estimating the visitor’s gender and age:
- MSN Messenger
- Previous Search Queries
- Market Research
- Customer Service
- Registration Data from Hotmail
The results are obviously not 100% accurate but various studies in China show that the data collection and algorithms guessed the gender correct 80% of the time and the age of the visitor at least 60% of the time.
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In the never ending quest to gain more visitors to your website, a successful Internet marketing campaign is what you really need to attract more traffic.
It’s worth putting a lot of time and effort into creating a website that is user friendly and easy to find, in this day and age where people generally go to the internet as the first port of call if they are searching for a service/product or information, having a website that will keep the visitor engaged and on your site for longer is vital.
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Now that you have created and activated your Microsoft adCenter Account, I thought I would follow on my previous blog post ‘Pay Per Click on Bing – Account Setup‘, with step-by-step guide on creating a new campaign.
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One small move for Google, one giant leap for online marketing… well maybe.
It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.
The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.
It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.
Only time will tell but this could be a win win situation for Google and Pay Per Click management.
Watch this space!
The Background
Bing is the newly refurbished Microsoft search engine, formerly known as MSN Live and MSN Search. Microsoft launched Bing on 1st June 2009, with a clean and uncluttered layout and a daily image that is rotated daily to provide searchers with a fresh and attractive search experience.
Pay Per Click Advertising
It’s not surprising that since the launch of Bing, more and more advertisers are looking to promote their business on this new and emerging branded search engine. Bing Pay Per Click advertising is run in much the same way as it was previously on MSN Live and Search, via the Microsoft adCenter programme.
The Microsoft adCenter platform has currently remained exactly the same; the only major difference in fact is the search engine that your ads will appear on. You will still see your ads appearing at the top or right hand side of the results page in the same format as before.
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Welcome to the new look Impact Media website. We’ve undergone a major makeover to create a more usable and dynamic area for our visitors and clients.
With a new design, the website has a much brighter appearance with fresh content throughout to really help promote the services we offer. As a leading UK-based SEO Company, it is hugely important that the website be clear and concise in highlighting the work we do and how it can ultimately benefit potential clients.
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What does SEO stand for?
SEO is an acronym for Search Engine Optimisation (Optimization)
This is series of processes implemented throughout a website designed to improve its ranking on Internet search engines.
Over time the blog will be featuring regular posts relating to frequently asked questions within the search engine marketing realm. This new feature is designed to be a quick reference for newcomers to SEO, PPC and the many other services within the industry.
As an SEO agency we quite often find that clients are sometimes a little unsure about some of the phrases used and the services we offer. So to share a little of this knowledge, from the very basic to the highly complex, we’ve decided to provide a few simple answers through our blog amongst our usual posts.
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Businesses across the world are still feeling the effects of the recession pulling at their purse strings, which means turning to new ways to market their products.
Jumping on the social media band wagon is high street retailer, GAP. They have chosen to avoid traditional television advertising for its new line and are marketing their ‘Born to Fit’ range on the global networking site, Facebook.
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