It’s official, online advertising has overtaken television in terms of financial investment. It has been announced that Internet ads now account for 23.5% of the UK’s entire advertising spend, leapfrogging TV which slips to 21.9%.
Whilst advertising revenue in general has seen a marked drop in the past year or so, up to 16.6% it has been suggested, the Internet has remained steadfast, even making small gains. This year in fact online advertising spend has grown to £1.75bn, which represents a 4.6% upward shift in the first six months. So what does this all mean? Is the Internet now the best place to advertise?
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Transformational Thinking Ltd specialise in Executive Coaching, working with some of Europe’s leading coaches and therapists to develop executives and professionals to become outstanding leaders in their field.
We are delighted to announce that we have been chosen as the companies Search Engine Optimisation (SEO) Partner, in order to greatly increase their online visibility.
To read more about how we can help your site succeed and gain higher search engine rankings please visit our SEO Services page.
What is a Landing Page?
In simple terms a landing page is simply the page on a website that a paid advert or SERPs links to. The key to any landing page is to be instantly eye-catching so as to get the attention of your visitors as well as to be relevant to their initial search.
Landing pages can hold the key to a PPC campaign’s success or failure. It won’t matter how good the wording of your ad is or how regularly people click on it; if the landing page bears no resemblance to what you’ve advertised, people will soon leave.
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Friday afternoon is almost a dead zone for webmasters and search specialists everywhere. Not just because it’s the last few hours of the working week and a good portion of the lunch hour is spent in the local pub. No, the real issue is that any changes you make to a website will be live throughout the weekend.
This leaves you in something of a quandary. Do you a) carry on regardless, hope that the new site alterations go without a hitch, b) test, re-test and then make an informed decision on whether to set any changes live or c) just hold fire until Monday?
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Millbank Media Limited are a Media Training Company based in London, who’s services span from Media Training Courses and Presentation Skills to Press Officer Training and Crisis Communication Skills.
We are delighted to have been chosen as the companies professional Search Engine Optimisation (SEO) Partner, in order to increase the profile of their website across the major search engines results pages (SERP’s).
To read more about how we can help with your internet marketing requirements please visit our Professional SEO Services page.
Bedales School are an Independent Boarding School founded by J H Badley in 1893, established to be profoundly different to the late-Victorian public schools of his day.
Having launched a new website, the organisation aim to maximise their online visibility in order to vastly increase awareness of the school and increase visitor numbers. More…
From an innovative Stanford search engine experiment from two students named Sergey and Larry back in 1996, Google (originally under a project name of BackRub) has seemingly grown exponentially. But today Google isn’t just known as the world’s number one search engine, it’s an online empire that has achieved everything from mapping the oceans to now dominating the news.
Last week Google received their highest ever amount of traffic to their UK news site. Whilst it is widely attributed to the influx of celebrity news stories, mostly revolving around the deaths of Patrick Swayze and Keith Floyd, as well as the more tabloid tales of Kanye West and Katie Price, the massive leap in popularity will have caught the eye of many.
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Why do rankings fluctuate?
It is not all that uncommon for rankings to go up as well as down over a period of time. Even following prolonged SEO work, there will be some terms that slip for a time before regaining their position. This can be just a few places or, in more extreme cases, dozens of rankings; so why does this happen?
Well there are a number of reasons for a fluctuation in rankings. The most common one, particularly where temporary shifts are concerned, is a reshuffling by the search engines. When the likes of Google or Yahoo make small changes to their algorithms, some sites may experience sudden drops or gains in their rankings. Over a short period of time these will level out and a stable position will emerge once again.
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Having already conquered paid adverts on SERPs, Google is now looking to do the same for display ads to. Ad Exchange is a new initiative that is designed to provide a forum for advertisers and hosts to meet and fill websites with wonderful advertisements.
Based around its already hugely successful DoubleClick display ad that Google acquired last year, this updated resource is set to help the search giant gain a tighter grip on Internet advertising. The trade off between the provision of advertising space, provided by the host website, and the advert itself, provided by a sponsor, will now be done in an auction like programme on Ad Exchange. This opens up rafts of opportunities from both sides, and will doubtless be greeted by groans down in Sunnyvale, California.
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Duplicate content is always a bit of a thorny issue in SEO. Whilst it’s fairly clear cut when a website copies text straight from a secondary source, there has been questions raised over the impact of having numerous domains for one site.
Whilst it has been widely accepted for some time that having individual URLs all leading to the same page may be harmful to your ranking, Google have now broken their silence and suggested quite the opposite. Although in true Google style they stopped short of saying anything too definitive.
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What is a Click through Rate (CTR) and why is it Important?
In any PPC campaign there is something called a Click through Rate, often abbreviated to CTR. Essentially, this is the percentage of people who have seen your advertisement and have then chosen to click on it.
To take it back slightly, every time your advert is shown on SERP (search engine results page) it generates an impression. If a lot of people see your advert, thus creating a high number of impressions, but choose not to click on it, you may find that your campaign is adversely affected. More on this in a moment.
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One major issue facing social media platforms is how exactly to monetise their services. Subsisting on investor funding isn’t sustainable, so turning the corner and making a site profitable is a significant priority, but one which many struggle to achieve.
For many years YouTube was a cash cow for Google. Whilst it was widely used and hugely popular, the video sharing site just couldn’t find a way to turn that into hard currency. In fact two months ago to the day, in a strange piece of social media circularity, it was announced that Facebook had 250 million users whilst YouTube were on the verge of making profit. Today, Facebook has reached 300 million users and is itself the one who is ready to start funding itself.
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Whenever you create a new PPC advertisement there’s a temptation to see how it appears on the search engines. This temptation can grow further if it fails to deliver the expected traffic rates or has an unusually high bounce, thus indicating a potential issue.
The only issue with looking for your advert through the search engine itself is that it can create unnecessary impressions and lower the Click through Rate (CTR), which may in turn adversely affect the campaign. So how can you preview your ads without upsetting the statistics and potentially costing yourself more money? Well, Microsoft Bing have come up with a simple solution.
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How will SEO Help my Website?
Search engine optimisation (SEO) is all about improving your website’s authority and ranking on sites like Google. The higher your position within the search engines, the greater your chances of attracting specially targeted traffic.
In terms of on-site changes, SEO is limited to your content. A website’s copy is the perfect opportunity to implement all-important keywords, which will ultimately help search engines recognise what the impetus for each page is and can rank it accordingly.
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Yes, we’ve reached another annual milestone, 100 days until the pinnacle of the festive season, Christmas day. Whilst it’s not quite time to be dusting off your Cliff Richard CDs or getting the decorations out of the attic, website owners – particularly in the ecommerce sector – should at least be mindful of their strategy for this year’s Yuletide bonanza.
With a recession very much still on the agenda for most families, fuelled by job insecurities and rising prices, Christmas could well be starting earlier. Although we’ve barely bid adieu to the summer, consumers and businesses throughout the country will be gearing themselves up for a hectic and elongated festive season, possibly without the budget of previous years.
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