Advance Digital Graphics Ltd specialise in Exhibition Banners and Display Graphics. The business came to Impact Media Ltd in order to greatly improve the presence of the company site across the major search engines natural listings.
We are delighted to have been chosen as the organisations natural Search Engine Optimisation (SEO) Partner and look forward to delivering a successful campaign.
To read more about how we can help with your SEO requirements please visit our SEO Services page.
As Halloween looms once more, it feels only fitting to warn of the potential perils of poor SEO in what will no doubt be a gratuitously pun-laden horror-themed post.
The oft-derided business of optimising websites for search engines isn’t without its ghoulish characters and fiendish plots. Website owners therefore need to tread carefully when it comes to how they implement SEO and who they choose to do it (if not themselves); however, when done properly, ethically and without trying to cut corners, it is still the most effective way of marketing yourself online.
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As a Copywriter, I’m continuously surprised at how many websites still overlook the fundamental principle of business – effective communication.
There’s a lot to be said for projecting an image. That’s why salesmen in the offline world wear smart suits and have immaculate presentation. Websites are the same; an attractive design can show professionalism and intent, drawing in inquisitive visitors. But behind the aesthetically pleasing first impressions, there needs to be some depth.
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What is PPC Advertising?
PPC is an acronym for Pay Per Click. It is the most prevalent and popular form of advertising on the Internet and works by charging a pre-determined amount each time an advert is followed by a visitor.
Sponsored adverts appear with the vast majority of search engine results pages (SERPs). They can often be seen in a coloured box at the head of the main search results as well in a column running adjacently to the right.
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The Internet has freed up the way in which we communicate. Companies can engage with their customers without the usual boundaries (although many still fail), consumers can find what they need in minutes without leaving their home or office and information can be shared globally in real-time.
But the many benefits of the Internet are often overshadowed by an equally prevalent dark underbelly of crime and social apprehension. The freedom with which we are able to provide details and thoughts, has spread fear, mistrust and abuses right throughout the world.
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Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:
- Up to 20 goals per profile
- Engagement Goals including Time on Site and Pages/Visit
- Expanded mobile reporting to enable you to see how mobile users interact with your site.
- Advanced analysis features allows you to add a secondary dimension to the reports.
To find out more check out the videos on the Google Analytics Blog.
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The idea of social SEO, or indeed an SEO social, has little or nothing today with gaggles of optimisers discussing the latest techniques. It instead reflects the convergence of two Internet superpowers, search engines and social media, in an online marketing mêlée.
Whilst search engines benefit from a longstanding tradition and user familiarity, social media represents a surging market and unique real-time capabilities. To some, the two are chalk and cheese, to others the differences are becoming increasingly blurred.
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It appears that real-time search could finally become a reality. Following our post earlier in the month, Twitter negotiating real-time search deal with Microsoft and Google, it looks like the ink is now drying on an agreement that will see the aforementioned search engines gain complete access to the social media site’s network.
This is a brave new world for search engines and could well change the way we view and use SERPs in the future. Bing and Google are now free to start developing ways to incorporate Twitter feeds into their searches, opening up unique opportunities for the respective engines and their users.
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…For that matter, was PageRank ever relevant? After Google’s decision to remove the PageRank feature from its Webmaster Tools without warning, have we finally witnessed the death knell for the ever popular site strength tracker?
For some time Google have been telling the SEO and webmaster communities not to focus too heavily on PageRank; so perhaps this is their more explicit way of telling us all to forget about it. But whilst PageRank isn’t the only determining factor in how well a website has been optimised and will ultimately rank on SERPs, does it not still have some merit as an indicator, no matter how loose?
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The impending postal strikes, which are due to take place across the UK on Thursday and Friday, have forced many major companies to seek alternative delivery methods. However, without the budget to cover the additional cost of using a specialist courier service, or the product quantities to justify such a move, many online businesses may be set to suffer more than most.
After years of massive gains for the online ecommerce industry, these postal strikes have offered something of a wakeup call to businesses of all sizes. With Christmas rapidly approaching, consumers are looking to secure the last of the bargains and get their shopping done for the festive season nice and early. This makes the current strike plans all the more galling for Internet-based companies.
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The ‘ad scheduling’ feature within Google AdWords has always been a fantastic way to extend the budget of your Pay Per Click campaigns. Rather than running an advertisement all day, every day, ad scheduling would allow you to define certain time parameters and ensure you targeted visitors at peak times.
Previously this was all done on a standard hourly rate. Meaning that your adverts could run it from 9am to 6pm on every weekday ,and 10am to 4pm on weekends without any problems. This was always a hugely efficient way to streamline campaigns; that was until Google updated the system, making it even more versatile.
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This time last week, who can honestly say that they had any more than a passing knowledge of oil distributor Trafigura or reputation lawyer firm Carter-Ruck? Whilst there may be a few out there, I’m reasonably confident that those numbers have swollen significantly over the last seven days.
How about Jan Moir? As a former Outstanding Woman Journalist of the Year, respected food critic with The Telegraph and more recently a columnist with The Daily Mail, you’re more likely to have read her work or heard the name discussed somewhere. Although, that said, she was still far from a household name.
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In his blog, Mr. Powazek suggests that you post information about your site using your ‘Twitter feed, email list, personal blog’; two of which, in the Internet noise debate, I would suggest are far more prone to spam than SEO.
For this third, and final instalment in this series, I will focus on the assertion that SEO will be invalidated by the onset of social media. Have the likes of Facebook and Twitter made us all bid adieu to the beloved search engine? Or is there a little more to it than that?
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Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
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And so we enter the difficult second post. My defence of SEO so far has centred on its ability to get content noticed, rather than relying on divinity or good fortune. With this post, I want to tackle the accusation that it is to blame for clogging the Internet with spam.
If you haven’t read the original article, Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part I, then first and foremost I recommend it, and secondly you may be completely oblivious as to what the purpose of this follow up is. Essentially SEO comes in for a lot of criticism, often from those in and around the website development sphere; this post comes in response to a particularly stinging criticism from Derek Powazek – a noted designer.
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