Impact Media's SEO Blog

It has been revealed that Bing has become more popular in the US, although it still trails Google by a long way.

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Online retailers are set to enjoy a "bumper" Christmas this year, which may interest firms considering investing in search engine optimisation (SEO).

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Search engine optimisation (SEO) techniques will not be affected by a new search page discovered on Google, according to an industry commentator.

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Unfortunately not all websites are owned by companies with endless resources and a bottomless pit of money. Most in fact have tight restrictions when it comes to both time and finances. However all sites share a common desire, which is to be the most successful in their field, regardless of the strength of their competition.

To get to the top with limited resources, particularly for SMEs, is no easy task. It requires an acute understanding of your market and effective management of your priorities. Many businesses see SEO as a cure, others have heard about the emerging success stories emanating from social media, whilst some believe that Paid Search (PPC) will get them the targeted traffic they need. There’s plenty of evidence to support all of these viewpoints, but which will work best for you?
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This third and final post in the Quality Score series should provide you with a few ideas when to improving your current Quality Scores. Don’t settle with a Quality Score of seven or eight, set your sights higher and always aim for the top score.

To catch up on why exactly your quality score is so important you should take a look at my previous blog post – The Benefits of a Good Quality Score

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A1 Paintball Limited are one of Scotland’s leading independent Paintball Venues, offering high quality Paintballing in Edinburgh.

We are delighted to have been selected to implement and manage the organisations Pay Per Click (PPC) activity, in order to greatly improve the efficiency of their existing Google AdWords campaign.

To find out how we can increase your ROI from PPC please visit our Pay Per Click Management page.

How Does Website Content Improve SEO?

Content is an essential part of any website. It provides visitors with vital information, encourages them to navigate through the site (preferably to your major revenue pages) and engages with them. However, content also provides search engines with vital details regarding a website’s relevance to certain phrases.

Search engines all have their own unique complex algorithm, which manages their ranking system. Within this algorithm are numerous contributing factors, all of which are taken into account and used to create SERPs that will accurately reflect a user’s search term. One of the most important ranking factors is the content of your website.
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Your website isn’t just another way to let people know where you are. It is the bridging point between your online and offline worlds, it is your businesses major mouthpiece, it is your leading marketing tool.

Once upon a time a laissez-faire approach to Internet marketing would have been understandable, if slightly unadvisable. However, today an Internet presence is a must for any business. Those who have worked hard to establish themselves online a reaping the rewards, whilst those who haven’t are having to work even harder to catch up.
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AE Tuition are in their nineteenth year of operation. They run 11+ preparation courses for State Grammar and Independent Schools, as well as publish a range of workbooks.

We are delighted to have been selected to implement and manage the Search Engine Optimisation (SEO) strategy for the AE Tuition website, as well as manage the organisations Pay Per Click (PPC) activity. More…

This is the second post in the Quality Score series and covers probably the most important issue, in my opinion.

Once you are aware of the benefits of having keywords with high Quality Scores, you should have no problem with making the changes required to improve your scores.

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Go Markets Pty Ltd are a Forex Trading Company based in Australia, they offer FX Trading via one of the world’s leading platforms.

We are delighted to have been selected to implement and manage the natural search strategy for the Go Markets website, working to greatly increase their visibility across the major search engines organic results pages.

To find out how we can raise your online visibility please visit our Search Engine Optimisation Services page.

Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.

Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).

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Could SEO Harm My Website?

Over the years there have been lots of stories of people being dropped from Google due to poor SEO practises. Indeed, for an SEO company like us, it’s not rare for us to be work with people who have suffered as a result of some unethical optimisation.

When it comes to SEO, there are three layers of practitioners:

White Hat – Good, ethical optimisation within Google’s rules

Black Hat – Deliberately flouting the rules to make quick gains, often not worried about the consequences

Grey Hat – Slightly questionable practises, although not illegal in the most part; usually somewhere in between the two, which often means that it may be punished.
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When it comes to the future of search engine optimisation, local search looks primed to become indispensable for any business website. Whilst SEO focuses on what it is that your business offers, local search roots that information to a geographic location [see: What is Local Search?].

With the mobilisation of Internet connectivity people aren’t just going online at home or in the office. As such, consumers are increasingly turning to their mobile phones and PDAs to search for businesses and products within their immediate vicinity. This means that wherever we are, whether we are familiar with the surroundings or not, near continuous access to the Internet ensures that we are only a search away from getting directions to the nearest store, bank or hotel.
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Each month the statistics for search engine usage are published for the world to digest and reflect upon. Whilst the numbers may only marginally fluctuate from month to month, the outright leader always remains the same – Google.

Internationally Google dominates search. According to the latest figures, supplied by ComScore, they have secured almost two thirds of the US market, weighing in with 65.4% of the combined 13.8 billion unique searches. Yahoo achieved only a quarter of that, with a diminished share of 18% whilst a resurgent Bing fell just short of double figures with 9.9%. The rest, which includes AOL and Ask, account for the remaining 6.70%.
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