Internet advertisers will soon have no choice but to pay attention to social media websites, since so much time is spent on such hubs, an industry insider has asserted.
The polka dot adorned King of the Mountains jersey in Le Tour de France might be one of the toughest sporting challenges that nature and mankind have conjured, but online it is the summit of the SERPs that is the beguiling and often impossible goal faces a peloton of websites.
For every keyword there can be only one website at the top of the search engine rankings. Invariably there tend to be a fair number of sites jostling for position, attempting to break away from the pack and take first place for themselves. Just as with our analogical cycling counterparts, it takes a great deal of effort, strategy and knowledge to achieve the ultimate prize.
Getting to number one in Google is the ultimate goal of any SEO; but due to the diversity of SERPs, there are other ways to get noticed. Sometimes getting a spread of good performances within search engine rankings, video marketing, social media, PPC and local search results can gain you the fullest exposure, without even necessarily topping the rankings. Consistently exceptional performances will earn you the Search Engine Marketers yellow jersey, opening the floodgates to highly targeted traffic.
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Convincing a webmaster at an academic institution to offer a link can be a much trickier task than their counterparts in the business world and one thing that can aid persuasion is using the right language, writes one web expert.
Google’s strong brand image is a major reason why marketers can expect higher quality leads if their site is naturally listed in the search engine’s results pages, according to one industry source.
This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing campaign on Bing (formally MSN Live). As a company, we believe it is important to pass these exams as a minimum standard and to act as a basis to develop our experience of this platform from.
Once you have passed the exam, you become a member of the Microsoft adExcellence official accreditation program and are issued with a member logo and are included within the adExcellence Membership Directory.
adExcellence Member Logo
Microsoft also have another program which companies can become members of, but it is currently not available to the UK. Microsoft have informed us that the membership will be available to UK companies soon and when they do, Impact Media as a company will be taking the steps to obtain the Corporate status.
If you would like Impact Media to help create, manage and optimise your Bing campaigns, why not take advantage of our Bing Pay Per Click Management service.
Google has claimed that its new Social Search tool could be beneficial to consumers when they are surfing the web, as it makes the process more relevant and personal.
With Google seemingly untouchable in conventional online search, how will they fare in the Mobile market? With Apple favouring Bing on their hugely popular iPhone, could Google suffer a mobile search slide?
Without question, the mobile Internet is going to become an increasingly important battlefield for the major search engines. Google have already announced their intentions with the release of their Android operating system and their first dedicated Google phone, the Nexus One. Last week Apple waded in by announcing their intention to include Bing as the iPhone’s default search browser. So where will it all end?
Google and Apple appear to be at loggerheads over just about everything currently. Microsoft and Google have always enjoyed a frosty relationship with rival products in a wide variety of sectors. But despite the strength of their competitors, Google have always remained relatively unscathed in their core market (search), whilst also gaining footholds elsewhere (Chrome OS, Chrome browser and Android); however, could a massive increase in mobile search scupper them?
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Firms should consider how memorable and attractive their web address is when they start up or review their site, since many consumers struggle with complicated domains, according to new research.
A marketing expert has claimed that internet promotions and television adverts can be used very effectively together and could be the industry leaders in the future.
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
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Avoid the fluff and give your visitors more of the good stuff. Plain English is the new ‘keyword optimised’ for online Copywriters, so it’s time to make it easier on yourself and your readers.
There’s no mystery to producing good copy. First of all you need an understanding of your audience. Next you need to have a reasonable vocabulary to communicate your message. Finally you need a way to instantly engage with the visiting public.
The last of these can sometimes be the most challenging though. What are they looking for? How can you write in such a way to entice them to explore your site further? More often than not the answer is to keep it simple and succinct.
High Street brands that had an online channel open during Christmas were particularly successful in terms of sales, according to an industry expert.
A market research firm has claimed that the internet is becoming more and more important for retailers when they carry out strategies to maximise sales over holiday periods.
Today I went to verify ownership of a site in Google Webmaster Tools and received an error message telling me that the verification had failed and the file was empty. Typically the HTML verification file, which was uploaded to the root directory of the site to verify ownership, would simply be blank.
Upon further investigation it appears that Google has updated the HTML Verification file and the HTML file now contains:
google-site-verification: googleefaXXcdXXXXXXXXX.html
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
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