Comments on: How blogging is changing media reporting http://www.impactmedialtd.co.uk/blog/blogging/how-blogging-is-changing-media-reporting/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Wed, 10 Mar 2010 09:55:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: jamesgurd http://www.impactmedialtd.co.uk/blog/blogging/how-blogging-is-changing-media-reporting/comment-page-1/#comment-21636 jamesgurd Wed, 29 Jul 2009 17:27:16 +0000 http://www.impactmedialtd.co.uk/blog/?p=1863#comment-21636 Interesting article and I do agree in part - the Internet is certainly changing media consumption. However, I don't think it has all but put paid to traditional media. Traditional media still has relevance and blogging will never see it off completely.<br><br>It is interesting to see how traditional media owners are embracing the online channel and looking for new business models whilst ensuring that the offline service is delivered to those who want it. Circulation figures may be down but you will never replace the printed paper, there will always be an audience for it, whatever its guise might change to be.<br><br>What is more interesting is to see how traditional media owners like the big paper groups are exploiting the online channel to support the print medium and are increasingly using social media tools such as blogs via their journalists - just check out the Charlie Brooker blog for popularity. Positive online association can support offline sales - if I like a journalist I will buy the Sunday paper they write for; no matter how much my life is conducted online, nothing beats a lazy sunday with the paper!<br><br>thanks<br>james Interesting article and I do agree in part – the Internet is certainly changing media consumption. However, I don't think it has all but put paid to traditional media. Traditional media still has relevance and blogging will never see it off completely.

It is interesting to see how traditional media owners are embracing the online channel and looking for new business models whilst ensuring that the offline service is delivered to those who want it. Circulation figures may be down but you will never replace the printed paper, there will always be an audience for it, whatever its guise might change to be.

What is more interesting is to see how traditional media owners like the big paper groups are exploiting the online channel to support the print medium and are increasingly using social media tools such as blogs via their journalists – just check out the Charlie Brooker blog for popularity. Positive online association can support offline sales – if I like a journalist I will buy the Sunday paper they write for; no matter how much my life is conducted online, nothing beats a lazy sunday with the paper!

thanks
james

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