June 3, 2008 4:07 pm | Posted by Ben Norman
Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
As people are using newer browsers like Firefox, they are utilising more of the useful extensions and privacy options, one of which is an option where you can choose not to run JavaScript.
Now the big problem with this is that if you use a program such as Google Analytics that rely on JavaScript tracking codes to track visitors to your website, visitors with JavaScript disabled will not be tracked.
The way to cross reference this is to regularly check your analytics data against your websites log files and that way you will be able to see just how many visitors are invisible to your analytics account.
May 15, 2008 5:34 pm | Posted by Ben Norman
Did you know it only takes 8 seconds for your website’s visitors to decide to leave your website?
First impressions really count in business and they can make the difference between your business’ success and failure.
Things that can make visitors hit the dreaded back button are:
- Slow loading speed (caused by big page sizes and bad hosting providers)
- Poor navigation
- Unprofessional design (made in your bedroom type designs)
- Background music (elevator music is not a good idea)
- Flash only sites (some people don’t have the applicable plug ins)
- Site is an obvious ad farm
- Not displaying correctly in all browsers (very common problem with websites)
- Excessive pop up or pop under adverts
- Poor spelling / grammar
- Hard to read text (too small or non standard colours of text or backgrounds)
Are you making any of the above mistakes? If so you know what to do, fix them!
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