Impact Media's SEO Blog

How Will Analytics Help My Website?

Analytics acts as the eyes and ears for a website. It produces in depth information on visitor habits, providing an insight that would otherwise prove impossible.

It doesn’t simply track the amount of clicks a website receives; most packages will be able to analyse how they found you, which pages they visited, how long they spent on the site and the page they exited from. This data is extremely important in the ongoing management and optimisation of any website.
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Does your email marketing and Google Base traffic get mixed up with your direct, referral and organic traffic?

In today’s modern, online world where return on investment (ROI) is at the centre of all spending decisions, it is essential that you are able to separate all of your marketing activities in Google Analytics.
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