Impact Media's SEO Blog

Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.

I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:

Is Yahoo’s proactive account ‘optimization’ legal?

Yesterday, I received an email from Yahoo Search Marketing explaining how that if you want to target a specific country, you can now do so by selecting that country in your campaign settings.

This is a real time saver compared to the previous way where, if you were building a campaign to target the US, you’d have to select each of the individual States. I’d like to have been involved in that brainstorm.

Who says Yahoo doesn’t innovate. Well done Jerry!