Adrian
Is Your Yahoo PPC Budget Disappearing Faster Than Before?
Posted by Adrian on January 13, 2009 5:04 pm
Posted in Yahoo Search Marketing

Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.

I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:

Is Yahoo’s proactive account ‘optimization’ legal?

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Adrian
Innovation Alive and Well at Yahoo
Posted by Adrian on October 24, 2008 9:13 am
Posted in Pay Per Click (PPC), Yahoo Search Marketing

Yesterday, I received an email from Yahoo Search Marketing explaining how that if you want to target a specific country, you can now do so by selecting that country in your campaign settings.

This is a real time saver compared to the previous way where, if you were building a campaign to target the US, you’d have to select each of the individual States. I’d like to have been involved in that brainstorm.

Who says Yahoo doesn’t innovate. Well done Jerry!

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