Impact Media's SEO Blog

If you’ve got a website, or indeed have a client who has a website to be proud of then you want to show it off. SEO is the best way of getting the attention of the search engines, and those who use them, but there’s much more you can be doing besides.

Any PR specialist will tell you that anything can be promoted; it’s just about knowing where and how to do it. With PR fundamentally centred on generating buzz, the Internet is the perfect forum for getting the message out there loud and clear.

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YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.

As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video. More…

With the country still struggling through the recession, companies are still after more PR in magazines and newspapers, but are they overlooking the power of the online network?

Having an article published in a newspaper or magazine is what a lot of companies see as the goal when they are trying to get a message out to the public, even though more often than not this process can be costly and not the most effective way of reaching the target audience.

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