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	<title>SEO Blog &#187; Search Engine Optimisation (SEO)</title>
	<atom:link href="http://www.impactmedialtd.co.uk/blog/category/search-engine-optimisation-seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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		<title>SEO Trademark Attempt Fails</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-trademark-attempt-fails-747/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-trademark-attempt-fails-747/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:13:44 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Trademark SEO]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=40938</guid>
		<description><![CDATA[Unbeknownst to many, a two-year effort to trademark the term SEO ended in failure late last week. In a pitched battle between SEO professionals and one Jason Gambert, common sense was the prevailing champion. 
These events have slowly unfolded over the past couple of years. During which, intermittent updates provided a brief glimpse into the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/pagerank/' rel='bookmark' title='Permanent Link: PageRank'>PageRank</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/internet-news/record-breaking-download-day-attempt/' rel='bookmark' title='Permanent Link: Record Breaking Download Day Attempt'>Record Breaking Download Day Attempt</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Monitor a Website&#8217;s Search Engine Rankings with Google Analytics</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 12:50:46 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[search engine rankings]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=38255</guid>
		<description><![CDATA[The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.
This information can be incredibly valuable as you may be optimising your site for one phrase, but [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/analytics/additional-profiles-vs-advanced-segments/' rel='bookmark' title='Permanent Link: Additional Profiles vs. Advanced Segments In Analytics'>Additional Profiles vs. Advanced Segments In Analytics</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/import-your-google-analytics-goals-into-adwords/' rel='bookmark' title='Permanent Link: Import Your Google Analytics Goals into AdWords'>Import Your Google Analytics Goals into AdWords</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Would the Internet Really Be A Better Place Without SEO?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/would-the-internet-really-be-a-better-place-without-seo-21/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/would-the-internet-really-be-a-better-place-without-seo-21/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:32:44 +0000</pubDate>
		<dc:creator>Ben Norman</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Algorithms]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Website Optimisation]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=32827</guid>
		<description><![CDATA[Muddled, linear, maddening&#8230;heaven? What would the Internet really be without SEO and can we live without it?
You don&#8217;t need me to remind you how unpopular SEO is in some circles. Whilst some see it as a great equaliser and an enabler of smaller websites, others see it as a giant leach, slowly sucking the life [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/' rel='bookmark' title='Permanent Link: SEO is&#8230;SIMPLE'>SEO is&#8230;SIMPLE</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/what-is-black-hat-seo/' rel='bookmark' title='Permanent Link: What is Black Hat SEO?'>What is Black Hat SEO?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming King of the SERPs</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/becoming-king-of-the-serps-9021/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/becoming-king-of-the-serps-9021/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 13:43:33 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Tour De France]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=23663</guid>
		<description><![CDATA[The polka dot adorned King of the Mountains jersey in Le Tour de France might be one of the toughest sporting challenges that nature and mankind have conjured, but online it is the summit of the SERPs that is the beguiling and often impossible goal faces a peloton of websites. 
For every keyword there can [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/google/googles-social-search-adds-further-personalisation-to-serps-937/' rel='bookmark' title='Permanent Link: Google&#8217;s Social Search Adds Further Personalisation to SERPs'>Google&#8217;s Social Search Adds Further Personalisation to SERPs</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-updates-or-how-i-learned-to-stop-worrying-and-carry-on-optimising/' rel='bookmark' title='Permanent Link: Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising'>Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Verifying Ownership in Google Webmaster Tools</title>
		<link>http://www.impactmedialtd.co.uk/blog/accessibility/verifying-ownership-in-google-webmaster-tools-254/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/accessibility/verifying-ownership-in-google-webmaster-tools-254/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:26:18 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google webmaster tools]]></category>
		<category><![CDATA[Website Performance]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22813</guid>
		<description><![CDATA[Today I went to verify ownership of a site in Google Webmaster Tools and received an error message telling me that the verification had failed and the file was empty. Typically the HTML verification file, which was uploaded to the root directory of the site to verify ownership, would simply be blank.
Upon further investigation it [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-webmaster-quiz-online-just-for-fun/' rel='bookmark' title='Permanent Link: Google Webmaster Quiz Online &#8211; Just For Fun!'>Google Webmaster Quiz Online &#8211; Just For Fun!</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/testing-and-fixing-site-speed-issues/' rel='bookmark' title='Permanent Link: Testing and Fixing Site Speed Issues'>Testing and Fixing Site Speed Issues</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Tools: Lead Tracker</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-lead-tracker-82746/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-lead-tracker-82746/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 14:35:27 +0000</pubDate>
		<dc:creator>Ben Norman</dc:creator>
				<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Lead Tracker]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO Tools]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=20575</guid>
		<description><![CDATA[As a part of our new SEO Tools section, Impact Media are pleased to be able to offer our Lead Tracker application.
This simple tool has been designed to help you find out a little more about where your conversions originated from. Using a straightforward piece of coding embedded within your site, you can log where [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-website-analyser-42943/' rel='bookmark' title='Permanent Link: SEO Tools: Website Analyser'>SEO Tools: Website Analyser</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/impact-media-launch-new-seo-tools-section-2501/' rel='bookmark' title='Permanent Link: Impact Media Launch New SEO Tools Section'>Impact Media Launch New SEO Tools Section</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Tools: Website Analyser</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-website-analyser-42943/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-website-analyser-42943/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 12:58:07 +0000</pubDate>
		<dc:creator>Ben Norman</dc:creator>
				<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Website Analyser]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=20577</guid>
		<description><![CDATA[See your website from a search engine&#8217;s point of view with Impact Media&#8217;s Website Analyser. 
This brand new SEO tool with give you a fantastic insight into how your website is shaping up. With information on your domain, the link profile and the on page SEO work you&#8217;ve performed, the Website Analyser covers the full [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/seo-tools-lead-tracker-82746/' rel='bookmark' title='Permanent Link: SEO Tools: Lead Tracker'>SEO Tools: Lead Tracker</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/impact-media-launch-new-seo-tools-section-2501/' rel='bookmark' title='Permanent Link: Impact Media Launch New SEO Tools Section'>Impact Media Launch New SEO Tools Section</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Change Synonyms Display in Search Results</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-change-synonyms-display-in-search-results/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-change-synonyms-display-in-search-results/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 11:24:53 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[localise]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[synonyms]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=20094</guid>
		<description><![CDATA[Our in-house SEO Copywriter, Steve Logan, recently made an excellent post that explored the importance of spelling and grammar, with particular reference to writing for the web (see &#8216;The Typos and Language Errors that Turn Visitors Away).

Another consideration content writers and search engine optimisers need to have is for the use of synonyms in their [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ad-exchange-heralds-new-dawn-in-display-advertising-for-google/' rel='bookmark' title='Permanent Link: Ad Exchange Heralds New Dawn in Display Advertising for Google'>Ad Exchange Heralds New Dawn in Display Advertising for Google</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/google-to-pull-out-of-search/' rel='bookmark' title='Permanent Link: Google to Pull out of Search'>Google to Pull out of Search</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A New Year&#8217;s Resolution For Your Website</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 15:58:47 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[website content]]></category>
		<category><![CDATA[Website Copy]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=14467</guid>
		<description><![CDATA[With the dawning of a new year, we have the opportunity to wipe the slate clean and start over again with renewed vigour. Search engine algorithms have undergone a significant makeover in the past 12 months, perhaps it&#8217;s time your website does the same. 
Websites aren&#8217;t a static marketing tool. They can&#8217;t be left to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-will-seo-help-my-website/' rel='bookmark' title='Permanent Link: How will SEO Help my Website?'>How will SEO Help my Website?</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is your Site Ready for Google Caffeine?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-your-site-ready-for-google-caffeine/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-your-site-ready-for-google-caffeine/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 13:56:49 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[search engin]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=11287</guid>
		<description><![CDATA[Google Caffeine is a new algorithm introduced by Google that should be going live in the New Year. Google Caffeine is an update to the Google system that has been designed to increase the speed and improve the relevance in which search results are generated.
Any overhaul of a Google Algorithm should not be taken lightly [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Link Baiting: The Good, The Bad and The Ugly</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/link-building/link-baiting-the-good-the-bad-and-the-ugly/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/link-building/link-baiting-the-good-the-bad-and-the-ugly/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:06:28 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Link Baiting]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social SEO]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=9813</guid>
		<description><![CDATA[A determining factor in the strength of a site is the number of (quality) links it attracts. A determining factor in how a site ranks in search engines is its strength. Ergo, if you want to your site to perform better in Google, you need to get yourself a fair smattering of inbound links. 
Links [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/why-is-link-building-important-to-seo/' rel='bookmark' title='Permanent Link: Why is Link Building Important to SEO?'>Why is Link Building Important to SEO?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/social-media/digg-implements-nofollow-to-prevent-link-spam-partly/' rel='bookmark' title='Permanent Link: Digg Implements Nofollow to Prevent Link Spam. Partly.'>Digg Implements Nofollow to Prevent Link Spam. Partly.</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/link-building/link-baiting-the-good-the-bad-and-the-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful Resources for Improving Site Speed</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/useful-resources-for-improving-site-speed/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/useful-resources-for-improving-site-speed/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:18:38 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Pade Load Time]]></category>
		<category><![CDATA[Site Speed]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=9337</guid>
		<description><![CDATA[With page load time joining the throngs of ranking factors on Google, more and more websites will need to make a concerted effort to speed things up.
Following on from my post yesterday, &#8216;10 Tips for Reducing Page Load Time&#8216;, I wanted to provide a few links to potentially helpful resources – both free and premium. [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-your-site-ready-for-google-caffeine/' rel='bookmark' title='Permanent Link: Is your Site Ready for Google Caffeine?'>Is your Site Ready for Google Caffeine?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/' rel='bookmark' title='Permanent Link: 10 Tips for Reducing Page Load Time'>10 Tips for Reducing Page Load Time</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/useful-resources-for-improving-site-speed/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Tips for Reducing Page Load Time</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 12:08:24 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Page Load Time]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Site Speed]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=8808</guid>
		<description><![CDATA[There are literally dozens of factors that affect a site’s speed. Here we’ve identified 10 of the biggest issues and tips on how you can go about resolving them.
With the Google Caffeine update likely to incorporate page load time as a ranking factor, the need to increase site speed has rarely been greater. The vast [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/testing-and-fixing-site-speed-issues/' rel='bookmark' title='Permanent Link: Testing and Fixing Site Speed Issues'>Testing and Fixing Site Speed Issues</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/could-page-load-time-become-a-ranking-factor-on-google/' rel='bookmark' title='Permanent Link: Could Page Load Time Become a Ranking Factor on Google?'>Could Page Load Time Become a Ranking Factor on Google?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Testing and Fixing Site Speed Issues</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/testing-and-fixing-site-speed-issues/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/testing-and-fixing-site-speed-issues/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 11:07:00 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Page Load Time]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Site Speed]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=5187</guid>
		<description><![CDATA[The hubbub surrounding page load times continues to build. Google have been stoking rumours that it will soon (or is perhaps already) a ranking factor [see:  Could Page Load Time Become a Ranking Factor on Google?], not least with the recent addition of site speed statistics to their Webmaster Tools application.
With Google mobilising such tools, [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/useful-resources-for-improving-site-speed/' rel='bookmark' title='Permanent Link: Useful Resources for Improving Site Speed'>Useful Resources for Improving Site Speed</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/' rel='bookmark' title='Permanent Link: 10 Tips for Reducing Page Load Time'>10 Tips for Reducing Page Load Time</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Could Page Load Time Become a Ranking Factor on Google?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/could-page-load-time-become-a-ranking-factor-on-google/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/could-page-load-time-become-a-ranking-factor-on-google/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 11:20:40 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Page Load Time]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2816</guid>
		<description><![CDATA[Page load time has always been a significant factor in how a website is perceived by human visitors. It has also been used to determine quality scores assigned by search engines for PPC campaigns. However, it appears that a site&#8217;s page load time could now become a ranking factor for Google SERPs.
The SEO industry has [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-your-site-ready-for-google-caffeine/' rel='bookmark' title='Permanent Link: Is your Site Ready for Google Caffeine?'>Is your Site Ready for Google Caffeine?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-tips-for-reducing-page-load-time/' rel='bookmark' title='Permanent Link: 10 Tips for Reducing Page Load Time'>10 Tips for Reducing Page Load Time</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SEO is&#8230;SIMPLE</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:40:36 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Marketing Resources]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[indexing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serach engines]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2810</guid>
		<description><![CDATA[By following some straightforward Search Engine Optimisation (SEO) fundamentals, you can be sure that your site is ready to be indexed by the search engines and all set to meet your objectives.
S is for Searches
Keyword research will show you which search terms are most commonly used by searchers. It is important that you optimise your [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-does-website-content-improve-seo/' rel='bookmark' title='Permanent Link: How Does Website Content Improve SEO?'>How Does Website Content Improve SEO?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-things-to-remember-when-creating-seo-friendly-web-copy/' rel='bookmark' title='Permanent Link: 10 Things To Remember When Creating SEO Friendly Web Copy'>10 Things To Remember When Creating SEO Friendly Web Copy</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Updates: Or How I Learned to Stop Worrying and Carry on Optimising</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-updates-or-how-i-learned-to-stop-worrying-and-carry-on-optimising/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-updates-or-how-i-learned-to-stop-worrying-and-carry-on-optimising/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:55:54 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Google Vince]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2742</guid>
		<description><![CDATA[Google have been busy shaking the sandy foundations on which the old school of SEO teachings were built. The Google Caffeine [see: Is Google Caffeine the SEO Killer?] and Vince algorithm updates look set to move the goalposts, whilst the unceremonious way in which PageRank was evicted from Webmaster Tools [see: Is PageRank Still Relevant], [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-your-site-ready-for-google-caffeine/' rel='bookmark' title='Permanent Link: Is your Site Ready for Google Caffeine?'>Is your Site Ready for Google Caffeine?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-attempt-to-demystify-duplicate-content-issues/' rel='bookmark' title='Permanent Link: Google Attempt to Demystify Duplicate Content Issues'>Google Attempt to Demystify Duplicate Content Issues</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding Short Tail and Long Tail Keywords</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/understanding-short-tail-and-long-tail-keywords/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/understanding-short-tail-and-long-tail-keywords/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:30:35 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Long Tail Keywords]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Short Tail Keywords]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2734</guid>
		<description><![CDATA[Short tail or long tail keywords, which are best for your site’s SEO? Well, as with the majority of search engine marketing techniques, the most beneficial long-term strategy would include a bit of both. But to understand how to research and implement these keywords, you first need to understand what they are.
A long tail keyword [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-are-negative-keywords/' rel='bookmark' title='Permanent Link: What Are Negative Keywords?'>What Are Negative Keywords?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/the-importance-of-keywords-in-seo/' rel='bookmark' title='Permanent Link: The Importance of Keywords in SEO'>The Importance of Keywords in SEO</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Avoid an SEO Horror Show</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/how-to-avoid-an-seo-horror-show/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/how-to-avoid-an-seo-horror-show/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 12:42:03 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2702</guid>
		<description><![CDATA[As Halloween looms once more, it feels only fitting to warn of the potential perils of poor SEO in what will no doubt be a gratuitously pun-laden horror-themed post.
The oft-derided business of optimising websites for search engines isn’t without its ghoulish characters and fiendish plots. Website owners therefore need to tread carefully when it comes [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/10-reasons-you-may-be-banned-from-google/' rel='bookmark' title='Permanent Link: 10 Reasons You May Be Banned From Google'>10 Reasons You May Be Banned From Google</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/879/' rel='bookmark' title='Permanent Link: 7 SEO Copywriting Tips'>7 SEO Copywriting Tips</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Social SEO the Future of Internet Marketing?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-social-seo-the-future-of-internet-marketing/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-social-seo-the-future-of-internet-marketing/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:31:08 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2673</guid>
		<description><![CDATA[The idea of social SEO, or indeed an SEO social, has little or nothing today with gaggles of optimisers discussing the latest techniques. It instead reflects the convergence of two Internet superpowers, search engines and social media, in an online marketing mêlée.
Whilst search engines benefit from a longstanding tradition and user familiarity, social media represents [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/7-reasons-why-seo-is-still-more-important-than-social-media-for-websites/' rel='bookmark' title='Permanent Link: 7 Reasons why SEO is still more Important than Social Media for Websites'>7 Reasons why SEO is still more Important than Social Media for Websites</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/hubs/are-hubs-the-future-for-information-sharing/' rel='bookmark' title='Permanent Link: Are Hubs the Future for Information Sharing?'>Are Hubs the Future for Information Sharing?</a></li>
</ol>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Is PageRank Still Relevant?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-pagerank-still-relevant/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-pagerank-still-relevant/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 11:38:55 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[google webmaster tools]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[PageRank Sculpting]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2664</guid>
		<description><![CDATA[&#8230;For that matter, was PageRank ever relevant? After Google’s decision to remove the PageRank feature from its Webmaster Tools without warning, have we finally witnessed the death knell for the ever popular site strength tracker?
For some time Google have been telling the SEO and webmaster communities not to focus too heavily on PageRank; so perhaps [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-attempt-to-demystify-duplicate-content-issues/' rel='bookmark' title='Permanent Link: Google Attempt to Demystify Duplicate Content Issues'>Google Attempt to Demystify Duplicate Content Issues</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-finally-address-pagerank-sculpting/' rel='bookmark' title='Permanent Link: Google Finally Address PageRank Sculpting'>Google Finally Address PageRank Sculpting</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-iii/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-iii/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 15:53:16 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2637</guid>
		<description><![CDATA[In his blog, Mr. Powazek suggests that you post information about your site using your ‘Twitter feed, email list, personal blog’; two of which, in the Internet noise debate, I would suggest are far more prone to spam than SEO.
For this third, and final instalment in this series, I will focus on the assertion that [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-ii/' rel='bookmark' title='Permanent Link: Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part II'>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part II</a></li>
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part I</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-i/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-i/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 11:29:16 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[Ethical SEO]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2600</guid>
		<description><![CDATA[If this were a law court, the title of this blog post may be deemed something of a leading question. However, the question over the validity of SEO is one that continues to be raised, and rarely more vehemently than in a recent piece by Derek Powazek.
As a representative of the accused, you shouldn&#8217;t expect [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/is-local-search-optimisation-now-essential-for-business-websites/' rel='bookmark' title='Permanent Link: Is Local Search Optimisation Now Essential for Business Websites?'>Is Local Search Optimisation Now Essential for Business Websites?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-iii/' rel='bookmark' title='Permanent Link: Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III'>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-i/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>7 Ways SEO Can Help Ecommerce Websites</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:52:07 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[ECommerce]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2555</guid>
		<description><![CDATA[Whilst there are clearly many things that SEO can&#8217;t achieve, not least on the business side of your online enterprise, it can help you where it really matters, online visibility.
This blog post explores 7 ways that SEO can help your online business succeed. From the obvious to the obscure, you&#8217;d be surprised how a little [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/' rel='bookmark' title='Permanent Link: 7 Ways to Promote Your Website in 2010'>7 Ways to Promote Your Website in 2010</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-will-seo-help-my-website/' rel='bookmark' title='Permanent Link: How will SEO Help my Website?'>How will SEO Help my Website?</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Attempt to Demystify Duplicate Content Issues</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-attempt-to-demystify-duplicate-content-issues/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-attempt-to-demystify-duplicate-content-issues/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 10:47:58 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[PageRank Sculpting]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2456</guid>
		<description><![CDATA[Duplicate content is always a bit of a thorny issue in SEO. Whilst it&#8217;s fairly clear cut when a website copies text straight from a secondary source, there has been questions raised over the impact of having numerous domains for one site.
Whilst it has been widely accepted for some time that having individual URLs all [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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