The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.
This information can be incredibly valuable as you may be optimising your site for one phrase, but this filter can show that a slightly reworded phrase delivers better quality traffic. If you have e-commerce tracking and goals set up then the real value of these visitors will clearly be displayed.
Before creating the filters it is important that you create a new profile in your Google Analytics Account. Give an appropriate title like, ‘Search Engine Rankings’. There should always be a profile in your Analytics Account which has all your data with no filters, otherwise you won’t have a record of your overall traffic.
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Today I went to verify ownership of a site in Google Webmaster Tools and received an error message telling me that the verification had failed and the file was empty. Typically the HTML verification file, which was uploaded to the root directory of the site to verify ownership, would simply be blank.
Upon further investigation it appears that Google has updated the HTML Verification file and the HTML file now contains:
google-site-verification: googleefaXXcdXXXXXXXXX.html
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As a part of our new SEO Tools section, Impact Media are pleased to be able to offer our Lead Tracker application.
This simple tool has been designed to help you find out a little more about where your conversions originated from. Using a straightforward piece of coding embedded within your site, you can log where a converting visitor came from and even what they were searching for to find you.
This is a fully automated system that will deliver reports directly to your inbox as and when a conversion occurs. The Lead Tracker will ensure that you are kept right up to date with all your website’s conversions, whilst also giving you valuable information for your future SEO work.
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See your website from a search engine’s point of view with Impact Media’s Website Analyser.
This brand new SEO tool with give you a fantastic insight into how your website is shaping up. With information on your domain, the link profile and the on page SEO work you’ve performed, the Website Analyser covers the full spectrum in one compact package.
As with all of our SEO Tools, the Website Analyser is completely free and there are no obligations attached. To take advantage of this great feature all you need to do is enter your website’s URL or domain name and a few seconds later you’ll have your full, automated report.
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By following some straightforward Search Engine Optimisation (SEO) fundamentals, you can be sure that your site is ready to be indexed by the search engines and all set to meet your objectives.
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Although we at Impact Media offer SEO services here in the UK, we recognise that some webmasters just love doing search engine optimisation themselves and, for that reason, we make a lot of SEO information freely available in our blog.
However, if you’re looking for free SEO tips on a regular basis, i.e. daily, then I recommend you take a look at the Daily SEO Tip blog.
This blog is dedicated to giving free SEO tips and was founded by SEO specialists, Loren Baker and Ann Smarty.
The Google Services for Websites package has recently received a bit of a revamp. Designed to help manage either your own or a range client sites easily, the latest updates will no doubt be welcomed with open arms by Webmasters everywhere.
Fundamentally the original Google Services for Websites was designed to show you exactly how your site was perceived by Google; where it failed, where it succeeded and how it was performing generally. With the new updates, this process has been speeded up whilst also integrating a number of new useful tools.
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With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
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Firefox have now started allowing “Add-on Collections” which is a great way for users of Firefox to share, or make public, their favourite plugins (add-ons) for a give topic.
One of those to already be made available is a “Best of Breed Firefox Collection for SEO and Internet Marketers” from Andy Beard. Andy’s assembled some very useful plugins here in one collection so you could add them all or just view the list and add individually. Enjoy!
We hope that you enjoy reading the information in our blog. It’s intended to be a mix of information for anyone interested in search engine marketing, together with observations and news stories related to the Internet and “search” in particular. We also use it, of course, to announce news related to Impact Media such as when a new client chooses us for their SEO or PPC management.
However, if you’ve read through the information in our blog and are still hungry for more, you really should pay a visit to the BIGLIST of Search Marketing Blogs.
BIGLIST of Search Marketing Blogs
This is a comprehensive resource listing some of the most popular blogs related to the search engine marketing industry and has over 400 entries at the time of writing this post.
On the 2nd day of Christmas Impact Media share 2 user experience tips:
Build a Text Based Site Map
Large, complex sites should always have a site map. Don’t let your visitors feel their way through the site, if they are lost or confused, a site map will help them find their way.
Use Consistent Navigation
People are impatient, and therefore so are the users of your website. Don’t confuse people by making them learn new site navigation when they have just made sense of your current one. Use obvious and consistent navigation throughout your whole site, and always have a link to your homepage from every page on the site.
On the first day of Christmas, Impact Media gave to me… 1 Free Online SEO Tool.
One of the most important starting points with any SEO work is the Title and Meta data.
But ensuring that these elements are adding much needed relevance is sometimes over looked.
You may well have created a ‘killer Title Tag’ but have you ensured that your Meta Description tag is also working in harmony with the rest of your site?
A good free online SEO tool that gives you a good indication of this is the Meta Tag Analyzer at seocentro. This tool will display the Title, Meta Description and Keyword tags implemented at the entered URL and then tell you their relevancy rating to the page in question. This gives you a good starting point to any SEO campaign.
And the help doesn’t stop there. This free tool also informs you of Anchor Text found on the page, the keyword density of each word found on the page, Alt Tags used and any errors within the Meta itself.
Don’t say we didn’t gave you anything for Christmas!
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
