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	<title>SEO Blog &#187; Search Engine Marketing</title>
	<atom:link href="http://www.impactmedialtd.co.uk/blog/category/search-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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		<title>How to Monitor a Website&#8217;s Search Engine Rankings with Google Analytics</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 12:50:46 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[search engine rankings]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=38255</guid>
		<description><![CDATA[The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.
This information can be incredibly valuable as you may be optimising your site for one phrase, but [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/analytics/additional-profiles-vs-advanced-segments/' rel='bookmark' title='Permanent Link: Additional Profiles vs. Advanced Segments In Analytics'>Additional Profiles vs. Advanced Segments In Analytics</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/import-your-google-analytics-goals-into-adwords/' rel='bookmark' title='Permanent Link: Import Your Google Analytics Goals into AdWords'>Import Your Google Analytics Goals into AdWords</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO in a Social Media Age</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:09:30 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet traffic]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website marketing]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=26089</guid>
		<description><![CDATA[As Social Media continues to expand and lure in vast volumes of Internet traffic, where does its fustier, slower (methodical if you will) and more derided website marketing compadre, SEO, now fit in?
Search Engine Optimisation has been saddled with a reputation for being something of a shadowy practice; online alchemy, created to appease the search [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/7-reasons-why-seo-is-still-more-important-than-social-media-for-websites/' rel='bookmark' title='Permanent Link: 7 Reasons why SEO is still more Important than Social Media for Websites'>7 Reasons why SEO is still more Important than Social Media for Websites</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-fail-twitter-has-denial-of-service-attack/' rel='bookmark' title='Permanent Link: Social Media Fail: Twitter Has Denial of Service Attack'>Social Media Fail: Twitter Has Denial of Service Attack</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/seo-in-a-social-media-age-2398/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Are Visitors Leaving My Landing Page?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/why-are-visitors-leaving-my-landing-page-188/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/why-are-visitors-leaving-my-landing-page-188/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 09:17:16 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Landing pages]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22877</guid>
		<description><![CDATA[There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.

Page Load Time
There is [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-a-landing-page/' rel='bookmark' title='Permanent Link: What is a Landing Page?'>What is a Landing Page?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/landing-page-design-tips/' rel='bookmark' title='Permanent Link: Landing Page Design Tips'>Landing Page Design Tips</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/why-are-visitors-leaving-my-landing-page-188/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Increasing Online Form Conversions</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/increasing-online-form-conversion-rate-836/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/increasing-online-form-conversion-rate-836/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 10:24:55 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[form conversions]]></category>
		<category><![CDATA[gwo]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22789</guid>
		<description><![CDATA[Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-is-the-difference-between-conversion-many-per-click-and-conversion-1-per-click/' rel='bookmark' title='Permanent Link: What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?'>What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/creating-your-local-listing-in-google-maps/' rel='bookmark' title='Permanent Link: Creating Your Local Listing in Google Maps'>Creating Your Local Listing in Google Maps</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/landing-page-optimisation-search-marketing/increasing-online-form-conversion-rate-836/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is the Most Effective Search Engine Marketing Strategy?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 09:00:20 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Results Page]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=22071</guid>
		<description><![CDATA[As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy?
Traditionally, the two ways in which you could improve your website&#8217;s visibility on search engines was through SEO and Pay per Click (PPC) advertising. Whilst they may remain at the forefront [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/impact-media-news/major-plc-appoint-impact-media-to-improve-their-search-engine-optimisation-strategy/' rel='bookmark' title='Permanent Link: Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy'>Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/' rel='bookmark' title='Permanent Link: How to Plan Your Internet Marketing Strategy'>How to Plan Your Internet Marketing Strategy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-the-most-effective-search-engine-marketing-strategy-732/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Google Change Synonyms Display in Search Results</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-change-synonyms-display-in-search-results/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-change-synonyms-display-in-search-results/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 11:24:53 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[localise]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[synonyms]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=20094</guid>
		<description><![CDATA[Our in-house SEO Copywriter, Steve Logan, recently made an excellent post that explored the importance of spelling and grammar, with particular reference to writing for the web (see &#8216;The Typos and Language Errors that Turn Visitors Away).

Another consideration content writers and search engine optimisers need to have is for the use of synonyms in their [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/ad-exchange-heralds-new-dawn-in-display-advertising-for-google/' rel='bookmark' title='Permanent Link: Ad Exchange Heralds New Dawn in Display Advertising for Google'>Ad Exchange Heralds New Dawn in Display Advertising for Google</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/google-to-pull-out-of-search/' rel='bookmark' title='Permanent Link: Google to Pull out of Search'>Google to Pull out of Search</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/google-change-synonyms-display-in-search-results/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google and the Chinese Conspiracy</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/google-and-the-chinese-conspiracy/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/google-and-the-chinese-conspiracy/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:03:19 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google China]]></category>
		<category><![CDATA[internet explorer]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=19790</guid>
		<description><![CDATA[Following Google&#8217;s very public fallout with the Chinese Government they remain surprisingly unscathed. Their rivals on the other hand are enduring travails aplenty in the aftermath; so who exactly has come out of this scandal worse?
Whilst Google are reporting &#8216;business as usual&#8217; behind the bamboo curtain, ascertaining how true that actually is can&#8217;t be done [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-the-search-engines-fair-for-global-reach/' rel='bookmark' title='Permanent Link: How the Search Engines Fare for Global Reach'>How the Search Engines Fare for Global Reach</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/google-and-the-chinese-conspiracy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Ways to Promote Your Website in 2010</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:14:15 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=16655</guid>
		<description><![CDATA[Still in the formative days of this new year, we look ahead at the 7 ways you can help your website get the level of attention you deserve in 2010.
Making bold predictions to cover a 365 day period, you can easily set yourself up for a fairly monumental fall. However, with this very much in [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/' rel='bookmark' title='Permanent Link: How to Market a Website With Limited Resources'>How to Market a Website With Limited Resources</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/' rel='bookmark' title='Permanent Link: 7 Ways SEO Can Help Ecommerce Websites'>7 Ways SEO Can Help Ecommerce Websites</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing your Online Marketing for Christmas (and Beyond)</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/managing-your-online-marketing-for-christmas-and-beyond/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 08:47:37 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=11347</guid>
		<description><![CDATA[Christmas is the time of year where retailers, etailers and marketers go into overdrive. A surplus of consumers means that opportunities for good sales figures are abound. 
But it would be churlish to suggest that preparations start as we peel back the first door in our advent calendars; in truth, it goes back to the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/12-adwords-tips-for-christmas/' rel='bookmark' title='Permanent Link: 12 AdWords Tips for Christmas'>12 AdWords Tips for Christmas</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What are the Benefits of Link Building?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-link-building/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-are-the-benefits-of-link-building/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:34:43 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=9361</guid>
		<description><![CDATA[For quite some time now inbound links have been a major factor in search engine rankings. In days gone by the sheer mass of inbound links on a site was one of the most important ranking factors. However, the search engines have realised that this left scope for gaming the system with dubious link building [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Look Out For in the World of Search in 2010</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-to-look-out-for-in-the-world-of-search-in-2010/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-to-look-out-for-in-the-world-of-search-in-2010/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 11:10:22 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[YaBing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=6472</guid>
		<description><![CDATA[After what has been another incredibly busy, and often turbulent year in search engine marketing, we look forward to some of the potential stories to break or be resolved in 2010.
Google, the omnipresent overseer of all things search have continued to develop their algorithm with Vince update and discussions about Caffeine. They’ve developed Streetview, explored [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-news/search-engine-market-share-statistics-february-2010-283798/' rel='bookmark' title='Permanent Link: Search Engine Market Share Statistics &#8211; February 2010'>Search Engine Market Share Statistics &#8211; February 2010</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/consumers-using-search-for-real-world-advice/' rel='bookmark' title='Permanent Link: Consumers &#8216;Using Search For Real-World Advice&#8217;'>Consumers &#8216;Using Search For Real-World Advice&#8217;</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/what-to-look-out-for-in-the-world-of-search-in-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>How to Market a Website With Limited Resources</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 15:20:20 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2886</guid>
		<description><![CDATA[Unfortunately not all websites are owned by companies with endless resources and a bottomless pit of money. Most in fact have tight restrictions when it comes to both time and finances. However all sites share a common desire, which is to be the most successful in their field, regardless of the strength of their competition.
To [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-to-promote-your-website-in-2010/' rel='bookmark' title='Permanent Link: 7 Ways to Promote Your Website in 2010'>7 Ways to Promote Your Website in 2010</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/a-new-years-resolution-for-your-website/' rel='bookmark' title='Permanent Link: A New Year&#8217;s Resolution For Your Website'>A New Year&#8217;s Resolution For Your Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-market-a-website-with-limited-resources/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Websites Are Still A Vital Marketing Tool</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-resources/why-websites-are-still-a-vital-marketing-tool/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-resources/why-websites-are-still-a-vital-marketing-tool/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:09:54 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing Resources]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2867</guid>
		<description><![CDATA[Your website isn’t just another way to let people know where you are. It is the bridging point between your online and offline worlds, it is your businesses major mouthpiece, it is your leading marketing tool.
Once upon a time a laissez-faire approach to Internet marketing would have been understandable, if slightly unadvisable. However, today an [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/optimise-your-blog-posts-with-wordtrackers-seo-blogger-tool/' rel='bookmark' title='Permanent Link: Optimise Your Blog Posts with Wordtracker&#8217;s SEO Blogger Tool'>Optimise Your Blog Posts with Wordtracker&#8217;s SEO Blogger Tool</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-articles/5-tips-for-marketing-during-a-recession/' rel='bookmark' title='Permanent Link: 5 Tips for Marketing During a Recession'>5 Tips for Marketing During a Recession</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Local Search Optimisation Now Essential for Business Websites?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/is-local-search-optimisation-now-essential-for-business-websites/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/is-local-search-optimisation-now-essential-for-business-websites/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 13:22:01 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2824</guid>
		<description><![CDATA[When it comes to the future of search engine optimisation, local search looks primed to become indispensable for any business website. Whilst SEO focuses on what it is that your business offers, local search roots that information to a geographic location [see: What is Local Search?].
With the mobilisation of Internet connectivity people aren’t just going [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/' rel='bookmark' title='Permanent Link: 7 Ways SEO Can Help Ecommerce Websites'>7 Ways SEO Can Help Ecommerce Websites</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/creating-your-local-listing-in-google-maps/' rel='bookmark' title='Permanent Link: Creating Your Local Listing in Google Maps'>Creating Your Local Listing in Google Maps</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO is&#8230;SIMPLE</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:40:36 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Marketing Resources]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[indexing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serach engines]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2810</guid>
		<description><![CDATA[By following some straightforward Search Engine Optimisation (SEO) fundamentals, you can be sure that your site is ready to be indexed by the search engines and all set to meet your objectives.
S is for Searches
Keyword research will show you which search terms are most commonly used by searchers. It is important that you optimise your [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-does-website-content-improve-seo/' rel='bookmark' title='Permanent Link: How Does Website Content Improve SEO?'>How Does Website Content Improve SEO?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/10-things-to-remember-when-creating-seo-friendly-web-copy/' rel='bookmark' title='Permanent Link: 10 Things To Remember When Creating SEO Friendly Web Copy'>10 Things To Remember When Creating SEO Friendly Web Copy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing is not a Business Lifesaver</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/search-engine-marketing-is-not-a-business-lifesaver/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:34:03 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sensible]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2761</guid>
		<description><![CDATA[Without doubt, the Internet is a great place to be for anyone looking to sell products or services online.
Buying online is now very firmly in the mainstream and there are many businesses operating profitably online. Some of these have taken care of their own search engine marketing, whilst others have elected to use a specialist [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/' rel='bookmark' title='Permanent Link: How to determine your website&#8217;s best landing pages'>How to determine your website&#8217;s best landing pages</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-%e2%80%98bounce-rate%e2%80%99-and-how-can-you-reduce-it/' rel='bookmark' title='Permanent Link: What is ‘Bounce Rate’ and how can you Reduce it?'>What is ‘Bounce Rate’ and how can you Reduce it?</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Tests Should I Try On My Landing Pages?</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/what-tests-should-i-try-on-my-landing-pages/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/what-tests-should-i-try-on-my-landing-pages/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:20:18 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Landing Page Optimisation]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[landing page optimisation]]></category>
		<category><![CDATA[landing page testing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2630</guid>
		<description><![CDATA[Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-is-a-landing-page/' rel='bookmark' title='Permanent Link: What is a Landing Page?'>What is a Landing Page?</a></li>
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</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part II</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-ii/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-ii/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:29:09 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Black Hat SEO]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2626</guid>
		<description><![CDATA[And so we enter the difficult second post. My defence of SEO so far has centred on its ability to get content noticed, rather than relying on divinity or good fortune. With this post, I want to tackle the accusation that it is to blame for clogging the Internet with spam.
If you haven&#8217;t read the [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-social-seo-the-future-of-internet-marketing/' rel='bookmark' title='Permanent Link: Is Social SEO the Future of Internet Marketing?'>Is Social SEO the Future of Internet Marketing?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-iii/' rel='bookmark' title='Permanent Link: Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III'>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part I</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-i/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-i/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 11:29:16 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[Ethical SEO]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2600</guid>
		<description><![CDATA[If this were a law court, the title of this blog post may be deemed something of a leading question. However, the question over the validity of SEO is one that continues to be raised, and rarely more vehemently than in a recent piece by Derek Powazek.
As a representative of the accused, you shouldn&#8217;t expect [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/local-search/is-local-search-optimisation-now-essential-for-business-websites/' rel='bookmark' title='Permanent Link: Is Local Search Optimisation Now Essential for Business Websites?'>Is Local Search Optimisation Now Essential for Business Websites?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/is-seo-essential-or-an-outmoded-scam-touted-by-charlatans-part-iii/' rel='bookmark' title='Permanent Link: Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III'>Is SEO Essential or an Outmoded Scam Touted by Charlatans? Part III</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>7 Ways SEO Can Help Ecommerce Websites</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/7-ways-seo-can-help-ecommerce-websites/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:52:07 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[ECommerce]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2555</guid>
		<description><![CDATA[Whilst there are clearly many things that SEO can&#8217;t achieve, not least on the business side of your online enterprise, it can help you where it really matters, online visibility.
This blog post explores 7 ways that SEO can help your online business succeed. From the obvious to the obscure, you&#8217;d be surprised how a little [...]


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Friday Afternoon Itch</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/the-friday-afternoon-itch/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/the-friday-afternoon-itch/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:07:06 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2466</guid>
		<description><![CDATA[Friday afternoon is almost a dead zone for webmasters and search specialists everywhere. Not just because it’s the last few hours of the working week and a good portion of the lunch hour is spent in the local pub. No, the real issue is that any changes you make to a website will be live [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/why-is-my-ppc-campaign-not-converting/' rel='bookmark' title='Permanent Link: Why is my PPC Campaign not Converting?'>Why is my PPC Campaign not Converting?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-fail-twitter-has-denial-of-service-attack/' rel='bookmark' title='Permanent Link: Social Media Fail: Twitter Has Denial of Service Attack'>Social Media Fail: Twitter Has Denial of Service Attack</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using PR to Compliment your Website’s SEO</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/using-pr-to-compliment-your-website%e2%80%99s-seo/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/using-pr-to-compliment-your-website%e2%80%99s-seo/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 12:56:03 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social bookmarking]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2383</guid>
		<description><![CDATA[If you’ve got a website, or indeed have a client who has a website to be proud of then you want to show it off. SEO is the best way of getting the attention of the search engines, and those who use them, but there’s much more you can be doing besides.
Any PR specialist will [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-seo/how-will-seo-help-my-website/' rel='bookmark' title='Permanent Link: How will SEO Help my Website?'>How will SEO Help my Website?</a></li>
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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Boost Your Website&#8217;s Ranking</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-boost-your-websites-ranking/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-boost-your-websites-ranking/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:19:55 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[Boost website ranking]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Website Rankings]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2257</guid>
		<description><![CDATA[When it comes to boosting your website&#8217;s rankings it is important to remember that ‘Content is King’. Having a good deal of unique, helpful content on your website will help push you up the search engine rankings, whilst keeping your visitors happy.
Sometimes content is overlooked by marketers or executives in the mistaken belief that it’s [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Article Marketing to Boost your Linking Profile and Traffic</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/using-article-marketing-to-boost-linking-profile-and-traffic/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/using-article-marketing-to-boost-linking-profile-and-traffic/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 12:27:54 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[content optimisation]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2281</guid>
		<description><![CDATA[It may sound unconventional, it may even sound unlikely, but article marketing really can work wonders for your SEO. Having built a ground swell of popularity over the past few years, the benefits are now finally being seen by a far wider cross-section of online marketers.
At its very core, article marketing provides two major benefits; [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing: How to make it a Success</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-marketing-how-to-make-it-a-success/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/social-media-marketing-how-to-make-it-a-success/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 09:03:37 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.impactmedialtd.co.uk/blog/?p=2236</guid>
		<description><![CDATA[Social media has developed into an excellent online marketing tool for businesses and companies wishing to gain more visitors to their websites whilst building up their brand awareness.
It is a great way to focus on a specific target audience but there are certain rules you should adhere to when using social media if you want [...]


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</ol>]]></description>
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		</item>
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