On the 7th Day of Christmas, Impact Media gave me 7 copywriting tips:
1. Scanability
Website visitors are fickle, and if they can’t find the information they want on your website, they will move on. Make sure that when people arrive at your site they can scan the page and understand your content straight away.
2. Write for the Web
Don’t go overboard with your website copy. By all means write your text with search engines in mind, but always remember its people who read your website and too much text means confusion.
3. Use Headings
Not only will Heading tags (H1, H2, H3 etc.) break up your bulky text to make the page more readable, it will also help the search engines determine the subject of the page. Pick your headings with care and be sure to place your most keywords within them, else they are wasted.
4. Use Bullet Points
Using bullet points will help break your content into small pieces which will allow your visitors to scan the page easier.
5. Keywords Usage
Do not over use keywords in your content. It will be very tempting to stuff your keywords into the page to ensure you are ranked for it, search engines hate that, and your visitors won’t thank you for it either.
6. Anchor Text
Add keywords to your internal links to give credibility to the content. Avoid generic phrase such as ‘click here’.
7. Call to actions
Don’t just end your content with a statement, finish with a Call to Action. Determine what your want your visitors to do and write your whole copy with that in mind. finish with a link or clear direction to the next step of the process.
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