Comments on: Changing Media Landscape: The Rise of the Copywriter http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/changing-media-landscape-the-rise-of-the-copywriter/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Wed, 17 Mar 2010 15:37:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: benlocker http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/changing-media-landscape-the-rise-of-the-copywriter/comment-page-1/#comment-21668 benlocker Tue, 04 Aug 2009 19:15:06 +0000 http://www.impactmedialtd.co.uk/blog/?p=1913#comment-21668 Demand for copywriting may have plateaued, but website owners are always going to favour excellent copy over dross. I'd say it's the bottom end of the market that's dropping out – which is no bad thing. Demand for copywriting may have plateaued, but website owners are always going to favour excellent copy over dross. I'd say it's the bottom end of the market that's dropping out – which is no bad thing.

]]> By: Paul, copysnips.com http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/changing-media-landscape-the-rise-of-the-copywriter/comment-page-1/#comment-21666 Paul, copysnips.com Tue, 04 Aug 2009 18:22:57 +0000 http://www.impactmedialtd.co.uk/blog/?p=1913#comment-21666 The big drawback with video is I can't just "skim" it, to see if it's worth my time viewing or not. That's why I don't see written copy disappearing any time soon.<br><br>On the other hand, with the rise of video will (I predict) come the rise of a new sub-industry... video copywriting (i.e. copywriters writing the scripts for the videos).<br><br>I've always advocated putting out QUALITY content first and foremost, because that's what Google will increasingly look for, and it also builds your AUTHORITY over time.<br><br>Paul Hancox<br><a href="http://CopySnips.com" rel="nofollow">CopySnips.com</a> The big drawback with video is I can't just “skim” it, to see if it's worth my time viewing or not. That's why I don't see written copy disappearing any time soon.

On the other hand, with the rise of video will (I predict) come the rise of a new sub-industry… video copywriting (i.e. copywriters writing the scripts for the videos).

I've always advocated putting out QUALITY content first and foremost, because that's what Google will increasingly look for, and it also builds your AUTHORITY over time.

Paul Hancox
CopySnips.com

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