http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/copywriting-as-a-peripheral-to-seo/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Mon, 15 Mar 2010 22:01:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/copywriting-as-a-peripheral-to-seo/comment-page-1/#comment-21268 James Gurd Wed, 24 Jun 2009 09:34:59 +0000 http://www.impactmedialtd.co.uk/blog/?p=1464#comment-21268 Hi Stephen I really like this article, it challenges my thinking about SEO and copy. I think I agree with your point that copy writing should serve a different purpose to SEO, though it can complement and where possible should support SEO. If copy is optimised for search and not for the user, you might get good indexing from the search engines but you are likely to get a high bounce rate on that page as users find the information dull. The longer this happens, the lower the relevance the search engines will associate with your page anyway. For a website owner, engagement is as important as search engine visibility. I guess there has to be a compromise; use a talented copywriter to produce the most relevant and inspiring copy, then get an SEO expert to tweak to optimise for the most relevant keywords. Great copy has high value but if nobody can find it, well it is irrelevant. Thanks for the thoughts on this. james Hi Stephen
I really like this article, it challenges my thinking about SEO and copy. I think I agree with your point that copy writing should serve a different purpose to SEO, though it can complement and where possible should support SEO.
If copy is optimised for search and not for the user, you might get good indexing from the search engines but you are likely to get a high bounce rate on that page as users find the information dull. The longer this happens, the lower the relevance the search engines will associate with your page anyway. For a website owner, engagement is as important as search engine visibility.
I guess there has to be a compromise; use a talented copywriter to produce the most relevant and inspiring copy, then get an SEO expert to tweak to optimise for the most relevant keywords. Great copy has high value but if nobody can find it, well it is irrelevant.
Thanks for the thoughts on this.
james

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