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	<title>SEO Blog</title>
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click.</description>
	<lastBuildDate>Fri, 03 Jul 2009 14:17:44 +0000</lastBuildDate>
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	<item>
		<title>Google Blog Search Gets Revamped</title>
		<description><![CDATA[Google Blog Search is an invaluable tool for searching news and views off the beaten track. It scans the blog posts of the great and the good, spanning major companies to everyday journal writers.
Today Google have announced some key changes to the service. The alterations should make searching easier, more intuitive and user-friendly. The most [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-blog-search-gets-revamped/</link>
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		<title>Paying for Popularity on Twitter</title>
		<description><![CDATA[Popularity on Twitter is gauged in the amount of followers you can achieve. It’s a sad fact of life, but ultimately unavoidable.
There are many tactics employed by individuals and businesses to garner more disciples. Of course the organic method of following and re-following is the most widely acceptable. Some will spam the system with messages [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/social-media/twitter-social-media/paying-for-popularity-on-twitter/</link>
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		<title>Google Adopt Unlikely Advertising Strategy in India</title>
		<description><![CDATA[The old sporting adage of ‘horses for courses’ seems to have been adopted by Google’s advertising team. Arguably one of the most famous online businesses has reverted to a medium, which many would argue it is helping to make redundant, for its latest advertising campaign.
TechCrunch have been reporting that the search giants are reverting to [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-adopt-unlikely-advertising-solution-in-india/</link>
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		<title>Bing using DMOZ Description</title>
		<description><![CDATA[With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
In [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-resources/bing-using-dmoz-description/</link>
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		<title>UK Digital Marketing &#8211; Internet Increasing Pressure on Television</title>
		<description><![CDATA[An excellent article has just been published by eMarketer which summarises the output from the recent DDB conference held in London.
Highlights include the fact that Google is apparently the 8th most popular UK TV channel based on audience attention. Even more scary (if your surname is Grade) is that Google&#8217;s revenues are 30x per hour [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/internet-news/uk-digital-marketing-internet-increasing-pressure-on-television/</link>
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		<title>Bing (Microsoft) adCenter</title>
		<description><![CDATA[The re-launch of MSN Live to Bing has generated a lot of hype across the Internet. Many advertisers who wouldn’t have considered using the Microsoft adCenter before are certainly giving it some thought now.
There  are many tools available for new advertisers and also those that have been running paid search campaigns for years.
Accounts and Access
With [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/bing-microsoft-adcenter/</link>
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		<title>Bing Unleash Real-Time Search</title>
		<description><![CDATA[Google have long since mooted the idea of adding a real-time element to their search – as highlighted by our May 22 post Is Real-Time Search Really the Future for Google? However, it now appears Bing have beaten them to the punch.
The Bing Community blog yesterday announced the first tentative steps of real-time interaction. Initially [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/bing-unleashes-real-time-search/</link>
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		<title>Leading Hampshire SEO Company Take On New SEO Client</title>
		<description><![CDATA[Illustrate My Name specialise in Personalised Children&#8217;s Gifts, they supply Unique Gifts for almost any occasion, from Birthday&#8217;s to Wedding&#8217;s.
The company realise the potential of the internet and know that it will be key to the success of the business, therefore selecting a highly accredited SEO Agency that specialise in Search Engine Marketing was essential.
We [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/leading-hampshire-seo-company-take-on-new-seo-client/</link>
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		<title>No Guarantees in SEO</title>
		<description><![CDATA[SEO and Internet marketing agencies are often given a bit of a rough ride. As an industry, it is not without its charlatans and is still tarnished by the bad old days of black hat upstarts propelling websites up the search rankings through the shadiest of methods.
Search engines have made it increasingly difficult for websites [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/no-guarantees-in-seo/</link>
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		<title>Additional Profiles vs. Advanced Segments In Analytics</title>
		<description><![CDATA[Now that Google Analytics has the functionality of advanced segments, how and when do you decide if it is right to create a customised segment or create an additional profile?
Once you have logged into your Analytics Account, the advanced segments can be found in the top right hand corner of the account. This functionality allows [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/analytics/additional-profiles-vs-advanced-segments/</link>
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		<title>Are You Ready for Christmas?</title>
		<description><![CDATA[It might seem a little early to be planning ahead to the festive season, but not so for online businesses&#8230;apparently. Preparedness is essential in the competitive world of Internet salesmanship. Despite Britain being bathed in summer sun and with temperatures looking set to eclipse all existing records, Christmas is already at the forefront of some [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/are-you-ready-for-christmas/</link>
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		<title>Online Reporters Silenced by Wikipedia</title>
		<description><![CDATA[Wikipedia rarely escapes the ire of academics or journalists for its purporting of truth in a user-generated environment. Whilst the level of accuracy is usually reasonably good, there are occasional aberrations that highlight the potential misuse of the site.
Earlier in the week Michael Jackson fans became embroiled in a mad scramble to edit and update [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/internet-news/online-reporters-silenced-by-wikipedia/</link>
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		<title>Optimise Your Blog Posts with Wordtracker&#8217;s SEO Blogger Tool</title>
		<description><![CDATA[If you have a business blog, whether it serves independently or as part of a main website, you want to be ensuring that your posts are reaching out to the largest possible audience. Keywords provide a vital part of improving visibility on search engines, as such it is essential that you are targeting the optimum [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/optimise-your-blog-posts-with-wordtrackers-seo-blogger-tool/</link>
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		<title>Google Go on the Offensive Over State-led Internet Censorship</title>
		<description><![CDATA[Google CEO Eric Schmidt has publicly slammed state intrusion determining how civilians use the Internet. In the report by The Telegraph, Schmidt claims that “if they don’t listen to us it is at their peril” &#8211; very ominous indeed; which serves as a thinly veiled attack on governments throughout the world, most notably Iran and [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-go-on-the-offensive-over-state-led-internet-censorship/</link>
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		<title>News of Michael Jackson&#8217;s Death Causes Online Meltdown</title>
		<description><![CDATA[Worldwide news stories don’t come much bigger than the death of an icon. The sad news of Michael Jackson’s passing yesterday encouraged a hoarding flotilla of mourning fans and curious web users online to find out the latest reports.
Unprecedented volumes of traffic crippled websites reporting his death, including TMZ and the LA Times websites. Social [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/social-media/news-of-michael-jacksons-death-causes-online-meltdown/</link>
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		<title>Impact Media Blog Adds Commenting with Disqus</title>
		<description><![CDATA[We&#8217;ve recently implemented the Disqus (pronounced &#8220;discuss&#8221;) commenting system into our Wordpress blog.
With Disqus, you create a single account and can then comment easily on any blog utilising this comment system.
You can, of course, still comment using the traditional Wordpress method but if you frequent and contribute to many blogs, this should make the overall [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/blogging/impact-media-blog-enhances-comments-with-disqus/</link>
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		<title>Popularity of Facebook Advertising Trebles within a Year</title>
		<description><![CDATA[According to a recent report from Bloomberg, the numbers of customers using Facebook advertising within the past year have trebled,. The proliferation of targeted advertisements, which is in stark contrast to Twitter’s stand against paid ads, has clearly caught the attention of businesses and marketers everywhere, as well as the consumers.
By utilising the data that [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/popularity-of-facebook-advertising-trebles-within-a-year/</link>
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		<title>Resurrection of a High Street Institution Online</title>
		<description><![CDATA[Woolworths is still a name that evokes nostalgia. Its demise at the end of last year left customers, commentators and employees shocked, if not entirely surprised. For years they gradually lost relevance and consumer interest as their diversified range could no longer compete with the specialist stores on their doorstep.
But like a Phoenix rising out [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/internet-news/resurrection-of-a-high-street-institution-online/</link>
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		<title>Bit.ly &amp; Google Analytics</title>
		<description><![CDATA[Bit.ly have published a new tool this week which allows you to segment bit.ly social media traffic within Google Analytics.
The tool can be found here &#8211; bit.ly Google Analytics campaign Campaign Tool. You will be required to download a copy of the tool by choosing &#8216;File &#62; Create a copy&#8217;
As Google Analytics doesn&#8217;t track your [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/analytics/bit-ly-google-analytics/</link>
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		<title>Supplier of Eco Friendly Household Products Selects Hampshire Based SEO Company</title>
		<description><![CDATA[Eco Worrier are a Hampshire based specialist in sourcing and retailing Green and Eco Friendly Household Products, through research and testing they are able to help their customers find only those products that will work effectively around the home.
As people become more concerned about the environment the demand for Eco Friendly Products continues to rise [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/supplier-of-eco-friendly-household-products-selects-impact-media/</link>
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		<title>Copywriting as a Peripheral to SEO</title>
		<description><![CDATA[Copywriting is a vital part of the overall SEO process, there can be little doubting that. However, it isn’t necessarily a part of SEO itself per se.
Take, for example, a football journalist. It’s their job to read the game, understand what is happening on and off the pitch and formulate a report as an end [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/copywriting-as-a-peripheral-to-seo/</link>
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		<title>Addictomatic &#8211; Multi Search Options, One Great Site&#8230;</title>
		<description><![CDATA[Addictomatic (Addict-o-matic) is a free service that allows you to search multiple sites on the Internet for news, hot topics, blogs and more.
It includes live Twitter search, Bing News, Google Blog Search and many more popular news sources on a single page. Once you&#8217;ve performed a search, you can even customise the layout of the [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/addictomatic-multi-search-options-one-great-site/</link>
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		<title>Import Your Google Analytics Goals into AdWords</title>
		<description><![CDATA[A new service has come to light further linking Google AdWords with Google Analytics and meaning that you can now import your Analytics Goals into your AdWords Account.
Goals are the primary measurement of a desired action on a website including:
•    Page views
•    Contact requests
•    Email registrations
•    Making a purchase
•    Adding product to shopping cart
Historically, AdWords [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/import-your-google-analytics-goals-into-adwords/</link>
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		<title>Flipper to Re-energise Google News</title>
		<description><![CDATA[If you find the way you search news boring and outdated, you’ll be pleased to know that the good people at Google Labs have created a solution – the beautifully titled, Google Flipper.
Leaving intelligent marine mammal comments aside, Google Flipper has been designed to make the process of searching through Google News far easier. Rather [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/flipper-to-re-energise-google-news/</link>
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		<title>Internet Giants Google &amp; Facebook Launch Persian Services</title>
		<description><![CDATA[As the world’s attention continues to be drawn by the civil unrest in Iran, two of the Internet’s giants have stepped in to help those voices be heard and understood. Almost simultaneously, Facebook and Google have launched Persian services to accommodate this growing need for communication.
Within their Translate service, Google have added Persian (still showing [...]]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/internet-giants-google-facebook-launch-persian-services/</link>
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