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	<title>SEO Blog</title>
	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
	<lastBuildDate>Mon, 15 Mar 2010 05:58:58 +0000</lastBuildDate>
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	<item>
		<title>How Negative Keywords Can Make Your PPC Budget Go Further</title>
		<description><![CDATA[Negative keywords play a vital part in the refinement of any Pay per Click (PPC) campaign. By identifying these irrelevant phrases and removing them from your advertising, you will lower the number of times ads appear for unrelated searches, helping to lower Cost per Click (CPC) and make that budget go further.
When you come to [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/faq/faq-ppc/what-are-negative-keywords/' rel='bookmark' title='Permanent Link: What Are Negative Keywords?'>What Are Negative Keywords?</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/glossary/negative-keywords/' rel='bookmark' title='Permanent Link: Negative Keywords'>Negative Keywords</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/how-negative-keywords-can-make-your-ppc-budget-go-further-55/</link>
			</item>
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		<title>Sitemap XML Files &#8216;May Improve SEO Campaigns&#8217;</title>
		<description><![CDATA[Companies that want to get the most out of their SEO campaigns could do well to take heed of some advice offered by Yahoo! recently.
  In a post on its Search Marketing Blog, the search engine expressed how important it is to create a sitemap XML file, as these are now supported by most [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/strong-link-structures-can-improve-seo-19665302/' rel='bookmark' title='Permanent Link: Strong Link Structures &#8216;Can Improve SEO&#8217;'>Strong Link Structures &#8216;Can Improve SEO&#8217;</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/yahoo-advises-on-making-the-listings-19628070/' rel='bookmark' title='Permanent Link: Yahoo! Advises on Making the Listings'>Yahoo! Advises on Making the Listings</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/sitemap-xml-files-may-improve-seo-campaigns-19666348/</link>
			</item>
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		<title>How to Monitor a Website&#8217;s Search Engine Rankings with Google Analytics</title>
		<description><![CDATA[The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.
This information can be incredibly valuable as you may be optimising your site for one phrase, but [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/analytics/additional-profiles-vs-advanced-segments/' rel='bookmark' title='Permanent Link: Additional Profiles vs. Advanced Segments In Analytics'>Additional Profiles vs. Advanced Segments In Analytics</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/google-adwords/import-your-google-analytics-goals-into-adwords/' rel='bookmark' title='Permanent Link: Import Your Google Analytics Goals into AdWords'>Import Your Google Analytics Goals into AdWords</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-monitor-a-websites-search-engine-rankings-with-google-analytics-618/</link>
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		<title>Pay Per Click Campaigns &#8216;Create Instant Traffic&#8217;</title>
		<description><![CDATA[One of the benefits of introducing a pay per click campaign is that it can begin to direct traffic to a website almost instantly, it has been claimed.
  An article posted on BigNews.biz explains that getting pages to the top of Google search results can often take months or even years.
However, if enterprises make [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/expert-discusses-seo-v-ppc-19662739/' rel='bookmark' title='Permanent Link: Expert Discusses SEO v PPC'>Expert Discusses SEO v PPC</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/ppc-can-offer-instant-results-19610058/' rel='bookmark' title='Permanent Link: PPC &#8216;Can Offer Instant Results&#8217;'>PPC &#8216;Can Offer Instant Results&#8217;</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/pay-per-click-campaigns-create-instant-traffic-19665975/</link>
			</item>
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		<title>Strong Link Structures &#8216;Can Improve SEO&#8217;</title>
		<description><![CDATA[Yahoo! has offered businesses some tips on how they can ensure search engines pick up and index their content.
  Discussing the issue on its Search Marketing Blog, the organisation explained that strengthening link structure is an easy way for SEO services to drive traffic to a site.
A &#34;sensible&#34; linking structure needs to be introduced [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/firms-can-improve-seo-with-google-webmaster-central-19622620/' rel='bookmark' title='Permanent Link: Firms &#8216;Can Improve SEO&#8217; with Google Webmaster Central'>Firms &#8216;Can Improve SEO&#8217; with Google Webmaster Central</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-optimisation-seo/seo-is-simple/' rel='bookmark' title='Permanent Link: SEO is&#8230;SIMPLE'>SEO is&#8230;SIMPLE</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/strong-link-structures-can-improve-seo-19665302/</link>
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		<title>7 Ways a Copywriter Can Help Improve Your Site&#8217;s SEO</title>
		<description><![CDATA[With content playing such an important part in determining search engine rankings, we take a look at 7 ways a Copywriter can help improve your SEO.
You won&#8217;t need me to remind you of just how important content is for the success of your site. It is an informative guide, sales pitch and global marketing strategy [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/changing-media-landscape-the-rise-of-the-copywriter/' rel='bookmark' title='Permanent Link: Changing Media Landscape: The Rise of the Copywriter'>Changing Media Landscape: The Rise of the Copywriter</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/is-seo-copywriting-relevant-anymore/' rel='bookmark' title='Permanent Link: Is SEO Copywriting Relevant Anymore?'>Is SEO Copywriting Relevant Anymore?</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/copywriting-search-engine-optimisation-seo/7-ways-a-copywriter-can-help-improve-your-sites-seo-11/</link>
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		<title>Firms &#8216;Should Target Mobile Browsers&#8217; With Ad Campaigns</title>
		<description><![CDATA[Businesses need to ensure that they are taking advantage of the trend for mobile internet browsing.
  This is according to a post on Inside Adwords, which pointed out that more and more people are beginning to access the web on their phones.
As a result, firms are advised to ensure they make use of SEO [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/google-advises-on-mobile-ad-targeting-19630553/' rel='bookmark' title='Permanent Link: Google advises on mobile ad targeting'>Google advises on mobile ad targeting</a></li>
<li><a href='http://www.impactmedialtd.co.uk/blog/mobile-search/why-websites-need-to-take-the-mobile-internet-seriously-538/' rel='bookmark' title='Permanent Link: Why Websites Need to Take the Mobile Internet Seriously'>Why Websites Need to Take the Mobile Internet Seriously</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/firms-should-target-mobile-browsers-with-ad-campaigns-19663845/</link>
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		<title>Firms &#8216;Must Employ the Right People&#8217; for Effective SEO</title>
		<description><![CDATA[It is important for businesses think carefully about the types of people they recruit if they want their SEO and pay per click campaigns to be successful, it has been claimed.
  According to Kevin Gibbons, employers need to ensure that they have a well-balanced team of people around them so that they can perform [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/firms-must-find-effective-keywords-for-pay-per-click-19655889/' rel='bookmark' title='Permanent Link: Firms &#8216;Must Find Effective Keywords&#8217; for Pay Per Click'>Firms &#8216;Must Find Effective Keywords&#8217; for Pay Per Click</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/firms-must-employ-the-right-people-for-effective-seo-19663319/</link>
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		<title>Expert Discusses SEO v PPC</title>
		<description><![CDATA[An industry expert had discussed the differences between SEO and pay per click, offering his opinion on which is the best option for firms.
  Writing for Search Engine Watch, Kevin Gibbons explained that those who prefer pay per click management are likely to enjoy analysing patterns and using their intuition to take risks.
He added [...]


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		<title>New Biking Directions Unveiled on Google Maps</title>
		<description><![CDATA[Google has announced that it has now added biking directions and an &#34;extensive&#34; amount of bike trail data to its US Maps service.
  Making the announcement on its official blog, the organisation explained that it has been collating user-generated material to compile the tool and was keen to ensure that it provided the best [...]


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</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-news/new-biking-directions-unveiled-on-google-maps-19661269/</link>
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		<title>Impact Media Achieve ISO 9001 Accreditation</title>
		<description><![CDATA[We are pleased to announce that Impact Media have successfully gained ISO 9001 accreditation.
The official standard relates to the quality management systems we have in place and our investment in developing internal processes, maintaining accurate records and improving employee knowledge. Therefore this accreditation is a clear measure of the effectiveness of the systems and processes [...]


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		<link>http://www.impactmedialtd.co.uk/blog/impact-media-news/impact-media-achieve-iso-9001-accreditation-777/</link>
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		<title>SEO Marketing Services &#8216;Can Boost Positive Web Presence&#8217;</title>
		<description><![CDATA[It is important that businesses know how to promote themselves on the internet to drive traffic to their website.
  This is the opinion of chief executive officer and founder of Blue Fountain Media Gabriel Shaoolian, who said that before they associate themselves with a company, people are bound to research the organisation.
This means that [...]


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		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/seo-marketing-services-can-boost-positive-web-presence-19660781/</link>
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	<item>
		<title>Google Updates AdSense Email Alerts</title>
		<description><![CDATA[Google has updated the way in which its AdSense customers receive emails and alerts.
  According to the search engine&#8217;s Inside AdSense site, users are now able to pick which messages they receive from a choice of five categories.
These are newsletters, special offers, Google market research, customised help and performance suggestions and details of other [...]


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		<title>Could Europe Be the Next Stop for Google Caffeine?</title>
		<description><![CDATA[The much feted Google Caffeine update is a little behind schedule, with extensive testing still ongoing. Currently live on just one datacentre, a global release is still a little way off. But could Europe be next to get it?
Whilst discussing the latest news and issues surrounding Google with WebProNews, Matt Cutts suggested (although was at [...]


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	<item>
		<title>Expert &#8216;Prefers&#8217; Yahoo! Marketing Services</title>
		<description><![CDATA[One industry expert has revealed that Yahoo! Search Marketing is his preferred paid search provider.
  Discussing the matter on the organisation&#8217;s official blog, affiliate marketer Don Tuttle explained that he is drawn to the program&#8217;s extensive targeting capabilities.
He also pointed out that it offers top-notch customer support in an industry when access to information [...]


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		<title>Businesses &#8216;Must Adapt Online Marketing&#8217;</title>
		<description><![CDATA[It is important for businesses to adapt their online marketing tools as the industry is constantly changing, it has been claimed.
  Andy Clayton, manager of two Printing.com stores in Newark and Lincoln, told Simply Business that new technologies and online tools must be utilised by firms if they are to succeed.
He explained that his [...]


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		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/businesses-must-adapt-online-marketing-19658034/</link>
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		<title>Google &#8216;Important Part&#8217; of Oscars Experience</title>
		<description><![CDATA[Google searches have become an increasingly important part of many people&#8217;s Oscar experience, the organisation has claimed.
  Discussing the recent Academy Awards on the search engine&#8217;s official blog, Quing Wu, senior economics analyst at Google, pointed out that queries for different films rose and fell as the night progressed.
For example, while Avatar was the [...]


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		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/google-important-part-of-oscars-experience-19657401/</link>
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	<item>
		<title>Google Give Real-time a PuSH with PubSubHubbub</title>
		<description><![CDATA[PubSubHubbub, otherwise referred to simply as PuSH, is the real-time search engine publishing tool developed by Google. Announced a little over half-a-year ago, PubSubHubbub could finally about to revolutionise content distribution. 
When PubSubHubbub was announced [see: What is PubSubHubbub?], it was seen as a new, real-time way to distribute content. Whilst Google Buzz, Wave and [...]


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</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-news/google/google-give-real-time-a-push-with-pubsubhubbub-878/</link>
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	<item>
		<title>Firms &#8216;Must Find Effective Keywords&#8217; for Pay Per Click</title>
		<description><![CDATA[An expert has urged firms not to make the mistake of letting Google suggest the key phrases used in an Adwords campaign.
  Writing for Auction Bytes, Jezz Gawronski, founder of Yak About It, explained that the search engine does not have the &#34;documentation and proof of words most searched&#34; to ensure comprehensive Pay per [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/top-tips-for-effective-use-of-pay-per-click-19653281/' rel='bookmark' title='Permanent Link: Top Tips for Effective Use of Pay Per Click'>Top Tips for Effective Use of Pay Per Click</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/firms-must-find-effective-keywords-for-pay-per-click-19655889/</link>
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	<item>
		<title>Do Not &#8216;Overspend&#8217; on Pay Per Click</title>
		<description><![CDATA[It is no good creating a Google Adwords campaign if firms do not make the effort to maintain it and ensure it delivers effective results.
  This is the opinion of Jeff Gawronski, who runs a search marketing website and offered some advice on successfully making use of Pay per Click services.
Writing for Auction Bytes, [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/pay-per-click-ppc/what-can-pay-per-click-do-for-your-business/' rel='bookmark' title='Permanent Link: What Can Pay per Click do for Your Business?'>What Can Pay per Click do for Your Business?</a></li>
</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/do-not-overspend-on-pay-per-click-19655417/</link>
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		<title>Expert: Google may be right about shift away from PCs</title>
		<description><![CDATA[An expert has commented on Google&#8217;s prediction that desktop computers will be &#34;irrelevant&#34; in three year&#8217;s time.
  Cliff Saran, managing editor of Computer Weekly magazine, explained that although traditional PCs with desktop applications will still be used, they will be much smaller devices with thin client software.
He also pointed out that if Google is [...]


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</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/expert-google-may-be-right-about-shift-away-from-pcs-19654838/</link>
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	<item>
		<title>Top Tips for Effective Use of Pay Per Click</title>
		<description><![CDATA[Firms have been offered advice on how they can ensure that their internet marketing campaigns deliver the best results.
  The Wall Street Journal has advised that if companies want to get the most out of their pay per click services, they need to keep an open mind when it comes to picking keywords.
Alhan Keser, [...]


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<li><a href='http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/firms-must-find-effective-keywords-for-pay-per-click-19655889/' rel='bookmark' title='Permanent Link: Firms &#8216;Must Find Effective Keywords&#8217; for Pay Per Click'>Firms &#8216;Must Find Effective Keywords&#8217; for Pay Per Click</a></li>
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</ol>]]></description>
		<link>http://www.impactmedialtd.co.uk/blog/search-engine-marketing-news/pay-per-click-news/top-tips-for-effective-use-of-pay-per-click-19653281/</link>
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		<title>Yahoo! Launches New Marketing Desktop Feature</title>
		<description><![CDATA[A new application from Yahoo! aims to make running multiple advertising campaigns easier for those working in the industry.
  Discussing Yahoo! Search Marketing Desktop on the firm&#8217;s official marketing blog, staff writer Chris Marlowe pointed out that it is the perfect option for firms hoping to increase their return on investment by using SEO [...]


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		<title>Google Auto-translation &#8216;will be popular and useful&#8217;</title>
		<description><![CDATA[Google&#8217;s new auto-translation service is likely to become a &#34;hugely useful and popular tool&#34; for many businesses, it has been claimed.
  Tim Gibbon, co-founder and editor of the Social Media Portal, said that because language can prevent users from getting full use of social media networks, the development could be invaluable.
&#34;Social communications work even [...]


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		<title>Social Media Marketing &#8216;Will Take Off&#8217; in 2010</title>
		<description><![CDATA[It is likely that 2010 will be the year of social media marketing, in the opinion of one expert.
  Speaking at the Technology For Marketing &#38; Advertising (TFM&#38;A) 2010 event, which took place at Earl&#8217;s Court recently, Darren Dutton, business director at Marketing.co.uk, said that SEO marketing services are beginning to change their focus.
This [...]


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