A term used to refer to a matching option in Google AdWords. The broad match option tells AdWords to only show ads when the keywords used in a search match all of the ads keywords used in any order.
Google may also show ads using broad match for expanded matches such as synonyms and plurals. Because of this broad match is less targeted than the other matching options and should be used sparingly to avoid wasting money on un-targeted and irrelevant terms.
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