It is important that businesses know how to promote themselves on the internet to drive traffic to their website.
Google has updated the way in which its AdSense customers receive emails and alerts.
The much feted Google Caffeine update is a little behind schedule, with extensive testing still ongoing. Currently live on just one datacentre, a global release is still a little way off. But could Europe be next to get it?
Whilst discussing the latest news and issues surrounding Google with WebProNews, Matt Cutts suggested (although was at pains to affirm that it wasn’t official) that the next ‘data centre to be hit’ might be Europe. This could well mean that we could finally see what all the fuss is about on these shores.
Caffeine represents a new and improved Google. It relies on exceptionally quick data centres providing results almost instantaneously. But it isn’t just about faster results. Indexing and crawling are also getting turbo-charged. There’s no visible change for those visiting Google, just a more comprehensive list of results in double-quick time.
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One industry expert has revealed that Yahoo! Search Marketing is his preferred paid search provider.
It is important for businesses to adapt their online marketing tools as the industry is constantly changing, it has been claimed.
Google searches have become an increasingly important part of many people’s Oscar experience, the organisation has claimed.
PubSubHubbub, otherwise referred to simply as PuSH, is the real-time search engine publishing tool developed by Google. Announced a little over half-a-year ago, PubSubHubbub could finally about to revolutionise content distribution.
When PubSubHubbub was announced [see: What is PubSubHubbub?], it was seen as a new, real-time way to distribute content. Whilst Google Buzz, Wave and the Caffeine update may have taken the spotlight in the interim, it appears that PubSubHubbub (PuSH) is ready to come out of the darkness.
The principle is simple. Content distributors automatically fire their latest blog post, news story or update to a hub. This hub then redistributes to subscribers in real-time. The whole process is automated and is complete in seconds. It is a great win-win situation. Content gets wider distribution to targeted traffic streams. Readers get instant updates, reducing search time. What could be easier?
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An expert has urged firms not to make the mistake of letting Google suggest the key phrases used in an Adwords campaign.
It is no good creating a Google Adwords campaign if firms do not make the effort to maintain it and ensure it delivers effective results.
An expert has commented on Google’s prediction that desktop computers will be "irrelevant" in three year’s time.
Firms have been offered advice on how they can ensure that their internet marketing campaigns deliver the best results.
A new application from Yahoo! aims to make running multiple advertising campaigns easier for those working in the industry.
Google’s new auto-translation service is likely to become a "hugely useful and popular tool" for many businesses, it has been claimed.
It is likely that 2010 will be the year of social media marketing, in the opinion of one expert.
Businesses need to be aware of Google’s new auto-translation service as it is likely to take off in the future, one expert believes.
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