SEO Blog

With Christmas just a few short weeks away, those very nice people at Google have just released another (free) keyword research application to help advertisers find additional phrases that they could be advertising on within Google’s pay per click platform, AdWords.

The Search Based Keyword Tool acts differently to most in that it uses your site to identify what it believes your web pages are about and then offers up a list of search queries that it believes are relevant to you and that you are not currently bidding on.

As with any keyword research application, you need to take the data and apply your own knowledge before blindly running off and adding a few more billion to Google’s profits. However, this tool has other potential uses. For example, you could also use the data Google presents to you and extrapolate negative keywords, i.e. if Google believes there is a match for a keyword, there is a danger your adverts could be shown if you use broad match in your campaign. Secondly, if there is a definite disconnect between what Google is indicating it believes a page to be about and your intentions, then you may want to review the page in question to validate your copy, e.g. text, headers, title etc.,

All in all, this looks like a useful keyword research tool and astute online advertisers should be able to find plenty of useful data to use to their advantage.