Adrian
Is Your Yahoo PPC Budget Disappearing Faster Than Before?
Posted by Adrian
Posted on January 13, 2009 5:04 pm

Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.

I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:

Is Yahoo’s proactive account ‘optimization’ legal?

You might be interested in the following related posts:

  1. Google Ends Agreement with Yahoo!
  2. Yahoo! Proving More Popular for News than Search
  3. How Negative Keywords Can Make Your PPC Budget Go Further
  4. The Plot Thickens in Yahoo-Microsoft Search Deal
  5. Yahoo! Offers Tips on Effective Online Advertising

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