Children’s charity NSPCC has enjoyed digital success by using paid links on a social networking site to generate new leads.
The decision to utilise pay per click services on Facebook "paid off", according to development director at the organisation Stephen George, who told Civil Society that digital marketing is very much an option for the charity.
Banner adverts were placed on the social network as part of the NSPCC’s legacy campaign – which is typically promoted in print mediums – and found that the end results surpassed forecasts by 300 per cent.
Mr George was quoted as saying: "This has replaced the more narrow approach designed to get people to ‘pledge’ or take action before they feel comfortable to do so."
The news provider explained that the campaign was managed so as to ensure that each clickthrough was as cost-effective as possible.
Last year, the same internet resource explained how another charity – the Prince’s Trust – developed a golf game on Facebook to raise money.
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