An industry expert has suggested that search engines will pay more attention to a site if it has several different types of links.
Writing for Search Engine Watch, Sage Lewis explained that he had been to a presentation by Debra Mastaler at Search Engine Strategies in Chicago, where she had recommended varying the type of links on a website.
Mr Lewis pointed out that people often get confused when implementing their link building strategy and are not sure how to develop their website to get maximum coverage.
He told the website that a "flag of suspicion" may be raised if all the links on a website are of one particularly type, so it is best to vary them.
"You get in a rut so often when building links. Maybe you submit to directories all the time. Or maybe you’re trying to get press releases submitted," wrote Mr Lewis.
This week, Julie Joyce wrote on Search Engine Land that it is important to do plenty of research before starting a link campaign.
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