A sector commentator has suggested that the size of a company could affect which keywords will work best for driving web traffic.
It may be that as a smaller company it will be more effective to target "less used" phrases, commented Pixl8 spokesperson Jonathan McLellan.
He said: "For example, a small start-up company specialising in SEO for example is unlikely to find any success in targeting simply the keyword: SEO."
Mr McLellan pointed out that it could beneficial to a firm such as this to narrow down which professional SEO services it offers, perhaps to a specific sector of business.
In this way, he explained that running a smaller company may automatically impact a enterprise’s online marketing strategy, since it might struggle to compete with larger or more established brands regarding mainstream keywords.
Recently, John Dvorak wrote for PC Magazine that almost everyone involved in websites is reading up on SEO.
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