Impact Media's SEO Blog

Internet advertisers will soon have no choice but to pay attention to social media websites, since so much time is spent on such hubs, an industry insider has asserted.

Guy Phillipson, chief executive at the Internet Advertising Bureau, pointed out that investment in SEO services is commonplace since Google is currently the biggest website in the world.

But behind the search engine in second place is Facebook, which has achieved a level of popularity that will soon make it "inescapable" for marketers.

Mr Phillipson explained: "In the end you need to follow an audience and find out what they do all day to decide where you are going to advertise, which is why people use breakfast time radio, for example."

His comments follow the launch of BrandLift in the UK, a collaboration between Facebook and market research firm Nielsen, which allows companies to measure their profile on the social networking website.

The same service has been available in the US since last year.

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