Adrian
New Canonical Tag Aims To Tackle Duplicate Content Issue
Posted by Adrian
Posted on February 13, 2009 10:06 am

It’s one of those rare occasion when the three major search engines come together in an effort to improve search by agreeing on common standards.

Search Engines Unite With Canonical Tag

This time, it’s the turn of duplicate content and the issue of canonicalisation. Canonical, in this context, refers to the issue of duplicate content and there’s many reasons why this may occur. For legitimate reasons, Google, Yahoo and Microsoft have now agreed a new standard tag to be used in the header section of a web page to specify the preferred URL.

All very good as it will flag up to the search engines and work in a similar way to 301 redirects, i.e. consolidate your link popularity to the preferred location.

Further Reading:

You might be interested in the following related posts:

  1. Is Duplicate Content Killing Your Business?
  2. Google Attempt to Demystify Duplicate Content Issues
  3. Why Duplicate Content Can Cost You Traffic
  4. You Canonical Be Serious!
  5. Why Does Website Content Need To Be Unique

1 Comment »

 
February 20, 2009 2:10 pm | Comment by Diamara

This is really useful for big SEO conscious sites like us (Wahanda), but changing every page is a pain. We’ve written a Firefox extension to help.





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