On the 3rd Day of Christmas, Impact Media share 3 essential landing page tips:
- Have a clear conversion goal. Make sure you know what you want to achieve from the page and purely focus on that goal
- Make sure that your ad or email are closely correlated with the landing page. e.g. The same keywords appear on both. Make sure the main page headline matches the keyword and the product on the page is closely related to the keyword
- Minimise distractions, Keep the page nice and simple and have a clear call to action
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