Help! My Web Designer Has Suddenly Turned Into an SEO Expert…
It’s amazing with an industry such as Search Engine Marketing how many people know a lot about it but, for whatever reason, fail to implement the basics, even on their own site.
Just as interesting is how many web designers, in fact anyone who’s job involves using computers, seem to have gained an inside knowledge into the finer points of search engine optimisation or building effective pay per click campaigns without needing to do any form of study.
In his recent article, Don’t Hire a Butcher to do a Baker’s Job, Mark Jackson, has written an excellent piece explaining why you really shouldn’t trust your site’s search marketing success to someone who just happens to “know a bit”.
Before you let your web designer, IT support technician or Milkman loose on your site, check their credentials. Get evidence of success. Case studies? Testimonials? Anything!
Of course I’m going to suggest that if you’re a UK business you at least have a chat with us but, whatever you do, don’t just leave your site’s search marketing to chance. Getting it wrong could leave you more than just a bit disappointed; you could find yourself worse off than if you did nothing at all!
