Comments on: How to determine your website’s best landing pages http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Wed, 10 Mar 2010 09:55:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: jamesgurd http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-determine-your-websites-best-landing-pages/comment-page-1/#comment-21640 jamesgurd Wed, 29 Jul 2009 21:48:06 +0000 http://www.impactmedialtd.co.uk/blog/?p=1816#comment-21640 I think the point you make in the first para needs to be emphasised more - it is essential you know which pages are attracting the highest traffic.<br><br>If you are looking at driving conversion (whether that is sales, downloads, sign-up etc) then pages with high visits & a high bounce rate can deliver the greatest uplift when optimised.<br><br>We've seen landing pages with 90% bounce rate but minimal traffic and limited product range - even if the page was 100% optimised it would be impossible to deliver a positive ROI based on the cost of testing & optimisation.<br><br>It comes down to relevance and commercial goals.<br><br>thanks<br>james I think the point you make in the first para needs to be emphasised more – it is essential you know which pages are attracting the highest traffic.

If you are looking at driving conversion (whether that is sales, downloads, sign-up etc) then pages with high visits & a high bounce rate can deliver the greatest uplift when optimised.

We've seen landing pages with 90% bounce rate but minimal traffic and limited product range – even if the page was 100% optimised it would be impossible to deliver a positive ROI based on the cost of testing & optimisation.

It comes down to relevance and commercial goals.

thanks
james

]]>