Comments on: How to Plan Your Internet Marketing Strategy http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Wed, 17 Mar 2010 15:37:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adrian http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/comment-page-1/#comment-12671 Adrian Thu, 05 Mar 2009 09:12:55 +0000 http://www.impactmedialtd.co.uk/blog/?p=321#comment-12671 I think the honest answer is that it depends! That is, it depends on the purpose of your site. Are you providing information or selling a product? In very simple terms though, I would use both methods and just ensure that I measure the success of both. SEO is great once you've achieved success but PPC is also a fantastic way to capitalise on the many variations of a keyphrase that you couldn't possibly hope to cover using just SEO. I think the honest answer is that it depends! That is, it depends on the purpose of your site. Are you providing information or selling a product?

In very simple terms though, I would use both methods and just ensure that I measure the success of both. SEO is great once you’ve achieved success but PPC is also a fantastic way to capitalise on the many variations of a keyphrase that you couldn’t possibly hope to cover using just SEO.

]]> By: Mark E http://www.impactmedialtd.co.uk/blog/search-marketing/how-to-plan-your-internet-marketing-strategy/comment-page-1/#comment-12242 Mark E Mon, 02 Mar 2009 17:32:46 +0000 http://www.impactmedialtd.co.uk/blog/?p=321#comment-12242 What is most effective SEO natural listings or PPC? We've been looking at this and it seems natural listings achieves more than PPC. What is most effective SEO natural listings or PPC? We’ve been looking at this and it seems natural listings achieves more than PPC.

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