Impact Media's SEO Blog

I wrote a post back in February that highlighted social media marketing problems.

Now, eMarketer have just published an interesting article (UK Advertisers Shy From Social Networks) that takes data from a recent study conducted by SPA Research and Synovate.

The article refers to a number of major UK companies that have tried the social networks only to move away. No great surprises there as clearly this platform is not going to be appropriate for all-comers.

As with anything new online, there’s going to be a lot of hype surrounding the ‘next big thing’. When it comes to marketing, the same ‘old’ rules apply: Understand your market, your goals and test.

You might be interested in the following related posts:

1. Social Media Marketing Problems
2. Changing Media Landscape: The Rise of Social Media – Part 1
3. Social Media Marketing: How to make it a Success
4. 7 Reasons why SEO is still more Important than Social Media for Websites
5. Social Media Used as a ‘Vent’ for Consumers