Comments on: What is ‘Bounce Rate’ and how can you Reduce it? http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-%e2%80%98bounce-rate%e2%80%99-and-how-can-you-reduce-it/ A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click Wed, 17 Mar 2010 15:37:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: jamesgurd http://www.impactmedialtd.co.uk/blog/search-marketing/what-is-%e2%80%98bounce-rate%e2%80%99-and-how-can-you-reduce-it/comment-page-1/#comment-21642 jamesgurd Wed, 29 Jul 2009 22:07:50 +0000 http://www.impactmedialtd.co.uk/blog/?p=1821#comment-21642 I would also add to the equation relevance. Some pages are just not worth worrying about - that may sound negative but you have to focus on the pages that will add the most value. If you have a page that attracts 2 visitors per month and has a 100% bounce rate, then unless the commercial value of converting those 2 customers outweighs the cost (time & money) of optimising the landing page, there is no point trying to address the bounce rate issue.<br>We've gone through this exercise many times with clients using either Omniture SiteCatalyst or Google Analytics to pinpoint which pages have the lowest engagement (a factor of both visits, entry & exit ratios and bounce rate) and which ones could drive significant commercial value if improved.<br>Good article and some valid points raised - amazing though how many online retailers don't pay attention to bounce rate and landing page optimisation.<br>thanks<br>james I would also add to the equation relevance. Some pages are just not worth worrying about – that may sound negative but you have to focus on the pages that will add the most value. If you have a page that attracts 2 visitors per month and has a 100% bounce rate, then unless the commercial value of converting those 2 customers outweighs the cost (time & money) of optimising the landing page, there is no point trying to address the bounce rate issue.
We've gone through this exercise many times with clients using either Omniture SiteCatalyst or Google Analytics to pinpoint which pages have the lowest engagement (a factor of both visits, entry & exit ratios and bounce rate) and which ones could drive significant commercial value if improved.
Good article and some valid points raised – amazing though how many online retailers don't pay attention to bounce rate and landing page optimisation.
thanks
james

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