Search Engine Marketing Blog

MySpace Fails to Hit Financial Targets

May 8, 2008 12:49 pm | Posted by Adrian

Rupert Murdoch’s News Corporation announced yesterday that their social networking site, MySpace, will not hit its annual revenue target of $1 billion, falling short by some 10%.

Revenue in the third quarter fell from $233 million in the preceding 3 months to $210 million.

As discussed in this blog previously, there is certainly a place for marketing in the social networking sites but are they really the best place to find buyers desperate to buy your product or service?

Will Murdoch offload MySpace if it’s not the cash cow it first seemed? Now, who’s got money to burn?

“Phone call, Mr. Gates..”

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