When you’re new to Twitter, understanding where to start and what you should be doing can be quite confusing. Yes, you only have to get your message across in a paltry 140 characters, but what should that message be? Who are you actually talking to?
Business users face a particularly tough time. When maintaining a personal Twitter account, the only thing that you really need to worry about is not offending too many of your ‘followers’. As a business though, there’s so much more to consider. How should you market yourself? What style of communication is most suitable? Who is going to be allowed to access the company Twitter account? It’s not as straightforward as you may think.
Recognising the plight of some new business users, Twitter have put together a special 101 guide dedicated to upstarts. The guide itself is very much a simple step-by-step run through of how business users can optimise their online presence with a successful and well-managed Twitter account. In essence, if there’s anything holding you back from signing up, this guide should do more than enough to change those misconceptions.
We’ve blogged many times on the possible effectiveness of Twitter for business. Whilst Twitter itself remains staunchly against monetising itself, there’s no reason why you can’t. The global reach and simplicity of the site is enough to suggest that it could have major benefits for your company. Just look at yesterday’s post on how Social Media Boosts Revenue by up to 18% for further affirmation of just how beneficial Twitter can be.
If you’ve read the guide and are still unsure if you can deal with the day-to-day management of a Twitter account, why not talk to us about our social media services. Impact Media have trained experts onsite ready to optimise your social media presence and start getting your site invaluable targeted traffic.
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