Posted in Google
Much of the Internet’s recent growth can be attributed to the miniaturisation and portability of devices with online capabilities. Users no longer need to be sat at a computer in their office or home to access their favourite sites, email and social media; now it can all be done on the once humble mobile phone.
With connection speeds increasing, tariff prices falling, accessibility on the rise and screen quality developing, the mobile Internet is very much a part of the way we communicate. Whilst the technology is already huge, yesterday’s purchase of leading mobile display advertising firm AdMob by Google [see: Investing in a mobile future with AdMob - from the Offical Google Blog] provides further evidence that Internet giants are taking this format seriously.
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