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	<title>SEO Blog &#187; authority</title>
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	<link>http://www.impactmedialtd.co.uk/blog</link>
	<description>A blog about search engine marketing, search engine optimisation (SEO) and Google AdWords Pay per Click</description>
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		<title>Becoming an Authority in your Niche</title>
		<link>http://www.impactmedialtd.co.uk/blog/search-marketing/becoming-an-authority-in-your-niche/</link>
		<comments>http://www.impactmedialtd.co.uk/blog/search-marketing/becoming-an-authority-in-your-niche/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 12:27:51 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[niche]]></category>

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		<description><![CDATA[To become an authority in your niche means that you must exhibit credibility. On the Internet, credibility means demonstrating a reassuring presence, projecting yourself as a trusted authority that people can place their confidence in when looking for answers.
Most people use Search Engines to find answers to questions they have, or solutions to problems they&#8217;ve [...]


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