There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
More…
Without doubt, the Internet is a great place to be for anyone looking to sell products or services online.
Buying online is now very firmly in the mainstream and there are many businesses operating profitably online. Some of these have taken care of their own search engine marketing, whilst others have elected to use a specialist agency such as Impact Media.
Whichever direction a business takes, it is vital that they recognise the marketing of their website is just one part of a complex model. With Search Engine Optimisation (SEO), you can improve your online visibility in the natural search results and using Pay per Click (PPC), you can complement SEO by having your adverts shown when users perform a search.
More…
The bounce rate for any site is essentially the percentage of people who visit and don’t navigate any further than the first page they land on. So the higher your website’s bounce rate, the quicker visitors have been exiting.
There’s no magic answer for resolving a high bounce rate; but to give yourself the best possible opportunity you need to ensure that each page is bursting with useful information and engaging language. First impressions are vital, not just on your homepage but right throughout the site. If you’re going to convince visitors that it’s worth their while using your services, you need to abide by three basic principles:
More…
Clearly you need to be talented to work at Google. Sometimes though, this can lead to a superiority complex and following hot on the trail of Google CEO, Eric Schmidt, calling Twitter a “poor man’s email”, it’s now been reported in MediaPost that their analytics evangelist, Avinash Kaushik, has made a comment that “hits”, far from being a way of measuring online success, is actually an acronym standing for “How Idiots Track Success”.
Whilst there may be a degree of truth in the point, the way the message was delivered could have been delivered more subtlety.
In terms of success criteria, he does goes on to make a valid point that bounce rate is a more meaningful measure of how successful your site is performing. Obviously, there are many ways to drive traffic to a website but if visitors aren’t finding what they want when they arrive, why bother spending time and money on getting them there in the first place?
