FT Editor Suggests Online News Should Come at a Price
Posted by Stephen on August 4, 2009 2:41 pm
Posted in Search Engine Marketing
Posted in Search Engine Marketing
In discussion with Channel 4 news, Financial Times editor Lionel Barber suggested that online news sources ought to start charging for their services rather than simply doling them out for free.
The core of his argument appears to be well summarised in this single statement: “We thought that as news organisations we could put our material out on aggregators like Google, attract a big audience and sell advertising on the back of it. In fact what we should have said is: ‘No, information actually has a price – it’s valuable and therefore we should charge for it.”
