Impact Media's SEO Blog

With content playing such an important part in determining search engine rankings, we take a look at 7 ways a Copywriter can help improve your SEO.

You won’t need me to remind you of just how important content is for the success of your site. It is an informative guide, sales pitch and global marketing strategy all rolled in to one. As such, the Internet is awash with content. Good or bad, in vast or minute quantities, the written word is the universal language that every site shares.

In terms of SEO performance, it isn’t just what you write, but how you do it and where you position it. A natural tone is a must, but so too are anchor text links, keywords and a call to action. It can be a confusing process, which is why you might consider enlisting some additional help. If you need any more convincing, here are 7 areas that a copywriter can help boost your SEO:
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If you’ve been left wondering “how can I boost my website’s visibility?” you’ll be relieved to know that there are a number of potential avenues to explore. PPC advertising, strong links and improving content to be more keyword orientated are just a few of the common methods.

Leading search engines have their own methods of analysing and ranking websites. One thing that they all look for though is good quality new content that is regularly updated. So rather than going through your site and adding or adjusting existing pages to boost visibility, why not set up a news section or blog?

Blogs are a simple and highly effective marketing device. By writing exclusively about your industry, using personal insight and knowledge where applicable, you can provide an exceptional service to clients, both existing and potential, as well as to your site’s online presence. It’s an extremely straightforward way of providing an added dimension to a company website, whilst also helping boost your content and hopefully your online visibility.

Blogging for Business Success

Remember, a blog needn’t be simply stating the daily facts and figures within your own company. Whilst it is good to keep customers informed of what is going on, there’s a whole world of related information and news that can serve the same purpose. Relating your company’s activities with the latest industry news and events can provide an interesting spin on the latest breaking stories, helping generate additional interest from organic searches.

If you visit any successful website, you can be sure that there will be a blog in one guise or another; in fact many include a whole range of them for individual sectors. The quality of content is obviously integral to its credibility. If you don’t employ an SEO copywriter in-house or anybody else who can provide the same high level of focussed copy, then you may need to outsource to a specialist just to ensure that you’re getting the very best results from your blog.

Unique copy, written to the very highest standards with thoroughly researched keywords and titles used throughout, is what every business website should look to achieve on each and every page. This of course is true of a blog too. Your blog articles should be about creating an immediate impact, but always keep in mind that they can also help boost your long-term rankings too. As they are archived and stored on your site indefinitely, articles can really aid optimisation of the overall content; providing a vital additional source of keywords and phrases.

Boost Your Site’s Search Engine Visibility

Successful blogs generally tend to have a unique niche or something else that distinguishes them from any others. Creating a preferred writing tone, perhaps reflecting that used elsewhere in your site, whilst also maintaining regular updates will help visitors build up a trust of your company. This credibility boost may even help turn sceptical visitors into long-term clients or customers.

Best of all, blogs needn’t take up too much critical time. A short post here and there throughout the week, along with a few more detailed articles when larger news stories break, will help keep your site fresh and new, whilst also drawing in those search engine spiders for a closer examination. If you have the time to dedicate to it and are able to produce useful and informative articles with greater regularity, the results should follow suit.

As with anything in business though, you tend to get out of it what you choose to put into it. Regardless of your site’s status, the ability to improve its visibility is at your fingertips. Site content is quickly becoming the most important aspect in any SEO strategy. So whether creating a cutting edge blog or just filling your website’s pages, quality and clarity of the copy used is essential in improving your popularity with the search engines and your intended market.

With the rise of the Internet as the most powerful business tool created, there has never been such a need for words. Regardless of developments in Internet video, the World Wide Web is still a text-driven medium. With blogs, articles, advertising and website text all needing words, copywriting has taken on a new importance in the battle for online presence. Words have always had great power, now they’ve taken on a vital significance for all companies that do business on the web.

But copywriting for the web is not like copywriting in the traditional sense. The requirements of Internet copy and the psychology of the Internet readership are very different from those involved in print copywriting. What’s more, SEO copywriting, the craft of creating copy that appeals both to human readers but also exploits SEO principles to attract higher Search Engine Rankings (SERPS) is an entirely different game.

The SEO copywriter needs to constantly balance the needs of their human reader with the need to maintain strong connections to Google and the other Search Engines. Writing for the Search Engines requires an awareness of what they are looking for. Ensuring that the article is topical, entirely original and contains the important keywords at an appropriate density is only the starting point of SEO copywriting.

The trouble is that even inserting the keywords is enough to flummox the average amateur copywriter. Sentences stuffed with keywords make little sense and the human reader clicks away to another page immediately.

Instead, SEO copy needs to appear like any other form of copy, well written, informative and engaging whilst retaining the highest possible optimisation factor. This requires expert writing skills to blend the SEO into the already tight copy.

Web copywriting is about grabbing the attention of the human reader who is already distracted by images, offers and enticements. Maintaining their interest with relevant and topical content known as ‘web copy’ is the next essential element of successful web copywriting. Web copy should differ from traditional written English because it is more accessible, less formal, and closer to the way that we speak.

The next stage is to lead the reader to the point of making a decision. The original meaning of the word ‘decision’ means to cut oneself off from all other options and choices. The persuasive copywriter invisibly removes all objections and concerns whilst leading the reader to the point of making the decision to click.

The aim of good web copywriting is to hook the human reader into staying at the website long enough to make that all-important click, to compel them to take action. This is the final stage of web copywriting.

Above all things, SEO copywriting creates crisp, attractive text that moves the reader towards the point of action. At the same time, it blends in optimisation techniques that ensure that the copy gets read. Without the SEO element, no matter how good the copy, if no one can find it, they cannot read it.

Excellent website copy is the correctly judged balance between highly compelling copy and expertly optimised text. If you need SEO copy, use SEO copywriting services.