Search Engine Marketing Blog

Google have just announced the launch of a beta version of their new Internet browser, Chrome. This open source application will be launched next Tuesday and will go head-to-head with Microsoft Internet Explorer and Firefox.

Just so us mere mortals can understand what’s going on, Google have very kindly described the release of Chrome in comic book style. I particularly liked the use of the word ‘adopted’ on page 2 of the comic. Look out for that on the next Crimewatch when we’re asked to look out for a suspicious looking character who’s adopted some priceless jewellery from a stately home!

Continuing the policy of appearing not to do evil, this browser will be freely available. With the beta launch, it will be available for Windows users in 100 countries. Mac and Linux versions will follow later.

Google’s VP Product Management, Sundar Pichai said “What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build,” So, that’ll be a browser then?

It will be interesting to see how the community respond to this latest development with open source favourite, Firefox, already offering an excellent browser, supported by many innovative applications whilst allowing you complete flexibility over how you use it. In fact, the only people I can see not enjoying Firefox would be shareholders of large search engine companies.

Browser usage statistics for the month of June again make interesting reading. Microsoft Internet Explorer again is losing market share while both Firefox and Safari continue to be on the increase according to NetApplications.com.

Browser Usage Statistics for June 2008:

For a full breakdown and more in-depth analysis visit Market Share

The browser of choice for many, Firefox, is set for a major upgrade soon and Mozilla are attempting to set a new Guinness World Record for most downloads in a day.

Firefox 3 is set to be released on the 17th June. Why not join in the fun and help set a download record? Let’s just hope they’ve got the systems in place for this attempt.

If World records aren’t your thing, why not do it for yourself and enjoy a superior browsing experience? You know it makes sense!